Lazada系统180天脱胎换骨,业务技术全面升级!
Lazada是谁?
与淘宝在中国市场家喻户晓一般,成长于新加坡的Lazada同样在东南亚市场中具有绝对的领先优势。从2012年成立,Lazada用3年的时间便发展成为东南亚最大的电商平台。2015年3月26日,Lazada对外宣布:2014年网站销售额超过3.5亿美元。截至2015年底,已拥有4万卖家,2015年全年交易总额达到13亿美元。
Lazada的未来市场如何?
东南亚一带,目前被视为除印度外,最有潜力的新兴市场,背后有五个主要因素:
1. 总人口众多:5.5亿人口。其中年轻人基数众多,70%的东南亚区域人口小于40岁(中国比例为57%);
2. 智能手机渗透率低:现在为50%(2.7亿人口),2020年预计将涨至90%(5亿人口);
3. GDP在增加:预计会以5.3%的速度持续增加,2025年时增至2万5千亿美金;
4. 支付系统持续优化:人均银行账户数目预计将从0.5个涨至1.0个;
5. 线下零售店数量不足:平均每人拥有的线下零售店数是美国市场的1/3,显著少于发达市场。
InternetLiveStats数据显示,印尼、马来西亚、菲律宾、泰国、越南和新加坡6个国家,共拥有5.6亿人口,互联网用户数约为2亿。而东南亚地区的零售业总额中只有3%来自在线渠道,展望未来,电商市场前景广阔。
但近年来,东南亚市场的商业竞争也越发激烈,态势复杂:在新加坡,既有B2C、Grocery、Prime的竞争,也有EZBuy在跨境2C端的竞争;在印尼、泰国,电商企业Shopee异军突起,与Lazada的差距迅速缩小,快速占领市场。面对如此激烈的市场竞争,Lazada需要更强大的运营技术团队,才能在这场鏖战中突出重围。
Lazada产品技术架构面临的挑战
Lazada产品与技术与高速发展的业务需求之间存在一定差距:
1. 架构和技术平台功能无法满足需求
该平台原本的技术架构不符合互联网电商标准,之前只能靠大量的补丁来满足业务需求;现有技术体系GO+PHP存在一些历史包袱,影响产品与技术的稳定性、业务可扩展性及数据一致性。
2. 组织架构比较分散
产品与技术团队分布在五个国家,对管理与交流都带来巨大挑战;团队组织架构待完善、人员能力需提高,团队作战能力需升级。
3. 产品能力无法更上消费者需求
搜索和无线产品能力待提高,用户体验不够良好、转化率一般、不利于更多业务机会的转换和提高竞争力;电商域产品整体能力无法灵活支持业务和促销玩法。
Lazada电商系统的热更新
阿里巴巴与Lazada建立合作之后,对整个零售平台的技术架构都进行了升级改造,包括物流、支付、财务等等。端点和阿里巴巴的技术专家们拧成了一支经验丰富、战斗力强劲的团队,帮助Lazada完成了后台的数据迁移、移动端的后台重构、营销活动的业务支持、售后与结算的后端履约开发等工作。
面对Lazada人员遍布各国、语言不通、供应商散乱、技术语言不一、系统多样化等问题,专家团队知难而进,凭借自己的实践经验和技术能力迅速化解了困境。
项目实施过程中,技术团队遇到了难题:Lazada电商平台的升级改造,需要在业务不停运的前提下完成系统的平滑切换。面对这一挑战,技术团队在对原技术架构进行充分调查研究之后,制定出一系列的系统迁移方案:
1. 新旧架构长期共存
为保证业务的不停机运维,新旧架构要在不短的时间内保持共存,保证业务的正常流转迁移,给系统的配置和软件功能的开发预留出充足的衔接时间。
2. 分散数据的整合和迁移
对于原本系统的零散数据,在数据整合、治理和分析之后,需要进一步打包备份零散的几个数据库,做好云端的平滑迁移,进而在新架构上以最快的速度恢复数据库。
3. 环境重现
对于原本架构所对应的复杂业务,要及时保存,新的技术架构要重现环境,配置软件,确保对原有业务更好的支持,大大缩短业务运转的时间。
4. 协作方式改变
不同的系统架构会带来不同的工作方式,进一步会反映到对组织人员的重构中,对供应商及合作伙伴的规范中,方便企业和企业合作方,更快速地接入新架构。
项目成果
历经6个月的奋战,经过端点和阿里技术团队的改造,Lazada网站系统迎来了彻底的刷新与升级,和老系统相比,新系统有如下三个特点:
中台化的新架构设计:新系统的设计分为17个电商核心域,包括会员、商品、交易、营销等29个核心模块,包括无线、前端、后端三大部分。
稳定性和性能提升:LAZADA的Birthday年度大促,DAU和GMV都取得了200%增长的历史性的新高,系统全程稳定支撑峰值。
电商系统热更新:在业务不停运的前提下完成系统的平滑切换,实现新旧架构共存、分散数据迁移、环境重现和外部系统协作方式升级。
新的Lazada,从技术角度来看,新的技术平台打下了坚实的地基,开发效率提升很大。端点很荣幸能成为这支技术团队的一部分,为Lazada业务和技术的全面赋能提供了自己的支持力量。
Lazada项目的成功上线,既证明了端点对于海外市场及销售业务的技术支持能力,也是对阿里巴巴和Lazada合作的一次技术助力!
项目价值
系统重装升级历时6个月,支持后续更多开发拓展;
会员、商品、交易、营销的流畅体验造福40000卖家;
DAU和GMV取得200%的历史新高值。
Lazada是东南亚地区主流的在线购物网站之一,覆盖了印尼、马来西亚、菲律宾、新加坡、泰国及越南这六大市场。
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中国海洋石油集团有限公司成立于1982年,是中国最大的海上油气生产运营商,也是全球最大的独立油气勘探及生产集团之一,2021年位列《财富》杂志“世界500强企业”第92位。自成立以来,中国海油保持了良好的发展态势,发展成为主业突出、产业链完整的综合型能源集团。
01 数字化破解企业经营难题
中国海油之前主要依靠传统的线下销售渠道,无法满足快速消费时代的市场需求,销售模式单一陈旧。多个业务板块之间缺少即时的信息互通和业务联动性,各系统间没有打通,信息流、数据流无法进行跨组织传递,数据价值无法被有效利用。
面对激烈的市场竞争,中国海油制定了打造“天然气互联网生态圈”和“炼化商城”战略,对海油电商建设提出了明确要求:搭建适合企业可持续发展的电商平台,做实做强气电销售运营管理中心,构建完善前中后台一体化销售体系。
02 搭建统一电商平台,构建数字化销售能力
端点科技为中国海油搭建了统一的能源化工领域具领先地位的综合性电商平台,覆盖客户管理、下单、支付、履约、售后、结算等在内的核心业务流程。
海油电商全面支撑成品油、天然气、润滑油、化肥等数百种石油化工产品的在线销售,支持中国海油40多家销售公司面向各类型客户开展销售交易,驱动下游板块销售侧的高效运作和可持续化发展。
通过搭建中国海油自主的线上销售渠道,能有效提升内部运营效率,实现业务可视、可控,充分提升线上销售比重,扩展销售渠道。
03 全新IT能力,支持海油电商平稳运行
海油商城基于专有云搭建私有化Erda平台作为数字化底座,提供企业级云原生 PaaS 服务,支撑大金额交易场景的稳定运行及多个业务系统的研发和运维服务,让客户全周期、交易全过程、支付全渠道、营销全方位四大业务闭环场景有了更为牢固的基础。
基于信息“集成、统一、共享”的原则,海油商城通过端点科技集成平台Mule,实现与8个内部系统和2个外部系统的全面集成,覆盖和掌握了海油商城涉及的信息流、物流、资金流信息,打造了以客户为中心的数字化执行能力,实现全业务链条的高效运作。
2019年6月,海油商城正式上线,依托数字化手段,海油商城业务规模显著增长,销售收入不断扩大,客户结构不断优化。截止2022年3月,海油商城累计销售额突破7000亿,在线交易客户超1.8万,单日订单量突破5000单。
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当家居行业遇上新消费,传统家居企业也在不断破圈中寻求新的发展机遇。线上数字经济的应用和线下终端门店的融合,是对传统家居行业商业模式的一种突围和改造。
从2014年开始,源氏木语每年以100%的增速飞速增长。市场迅速扩张的亮眼数字背后,是源氏木语数字化转型的迫切需求。
源氏木语2009年成立于上海,专注纯实木家居,是一家集家具及家居用品的设计、生产、销售为一体的品牌,连续10年稳居天猫纯实木家具类目销量第一,新零售门店遍布全国25省。
01 传统家居的机遇与痛点
家居作为一个重决策的低频消费品牌,消费者体验环节多,购买过程谨慎,并且决策周期长。从行业整体看,实木家具产业链长、品类多、生产周期长,涉及内外多部门沟通协同,整体交易过程存在大量不确定性。复杂的业务流程中,暴露了家居行业数字化能力建设的短板。
作为行业转型的先行者,源氏木语在组织管理、成本核算、一单到底、供销协同、业财一体、售后管理、物流送装等领域精细化管理需求的驱动下,携手端点科技推进全链路数字化转型,为实现2023年年营收突破百亿的战略目标构建强有力的数字化支撑。
02 聚焦家居行业需求,打造内外一体化业务中台
端点科技为源氏木语搭建了以一单到底、供销协同、售后跟踪、物流送装、业财一体为目标的业务中台,形成商品中心、库存中心、订单中心、营促销中心等八大能力共享中心。
通过中台架构赋能业务应用,实现计划、订单、库存、物流、对账信息的通透性,并提供开放能力,集成仓储系统、财务系统,促进业务高效运转。数字化转型带来的变革主要体现在以下层面:
· 全渠道运营:依托全渠道运营能力,业务中台高效承接各大电商平台、终端零售店、分销商等多渠道订单,链接企业营销体系、供应链、结算体系,构建B端和C端线上线下一体化订单履约能力,实现营销通、商品通、订单通、库存通,助力企业业务增长。
· 消费者体验:大件家具的货品交期、物流送装、售后等成为不少用户的一大顾虑。端点科技业务中台提供一单到底、日历库存、送装一体、售后中心等全局能力。从客户咨询、下单、备货到送货上门安装,实时联动,全程信息共享,确保在客户要求时间内,完成订单履约全生命流程,进一步提升了客户体验。
· 效能提升:端点科技业务中台深度结合家具行业应用场景需求,打造了线上化、透明化、智能化的采供销协同生产方式,从分散的手工操作到信息共享协同作业,支持基于精准的销量预测实现智能补货,全面提升供应链的灵敏度和弹性。
· 精细化管理:端点科技业财一体方案深入到源氏木语生产、采购、销售、财务、送装、经营等各个环节,系统能按照业务规则实现财务数据的自动分摊,精确核算商品毛利率,有效复盘商品成本并进行成本管控。通过业财数据的实时分析、调整和洞察,能持续优化营销活动和商品定价策略。
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晶科能源股份有限公司(以下简称“晶科能源”)是一家全球知名、极具创新力的太阳能科技企业。公司战略性布局光伏产业链核心环节,聚焦光伏产品一体化研发制造和清洁能源整体解决方案提供,销量领跑全球主流光伏市场。随着公司全球业务的高速发展,晶科能源供应链主动寻求战略转型,走在了行业前列。基于公司未来发展战略,晶科能源携手端点科技对供应链流程体系、供应链系统进行优化重构和转型升级,打造晶科能源供应链的核心竞争力。
01 围绕供应链组织架构转型升级,设计高效协同流程体系,提升统一管理能力
晶科能源供应链组织架构依托于各个事业部,多个事业部之间供应链业务缺少协同,难以实现供应链业务在集团的规范化管理和规模化效益。
端点科技携手晶科能源供应链中心,围绕供应链组织架构转型升级共同设计直接采购和间接采购场景下各部门、各岗位的协同流程,规范采购业务,统一管理标准,关闭流程断点。
02 搭建供应链一体化平台,提升协同效率
建设“提效、降本、合规、发展”的供应链一体化平台,构建覆盖供应商全生命周期管理和物料全生命周期管理的两大核心业务链路的十大能力中心,解决现有系统对核心业务支撑能力不足,以及无法满足需求计划、采购订单、对账结算与供应商的线上协同需求的现状。
03 升级系统架构,打通数据孤岛灵活响应业务
通过端点科技集成平台Mule实现平台与多个内外部系统的全面集成,打造供应链全业务链条的高效运作,提升协同效率,将业务流程固化到数字化系统中,实现采购业务全线上操作,提高内部各部门协同效率,以及与外部供应商的协同效率。
04 部署数字化底座,实现晶科供应链一体化平台完全自主可控和稳定运行
平台以端点科技自研的Erda作为数字化底座,提供企业级云原生 PaaS 服务,支撑供应链一体化业务平台的研发和运维服务,在支持业务快速迭代的同时,满足灵活定制、自主可控的管理诉求,此外,该底座提供了多种资源隔离策略,包括集群级别隔离、组织级别隔离、环境级别隔离等,让业务快速迭代的同时能保障生产环境、核心业务、关键场景的稳定和安全。
端点科技有效承接起晶科能源供应链升级战略,支撑供应链业务变革落地,以建设供应链一体化平台为抓手,固化采购业务流程,统一管理标准,提升内外部协同水平,树立光伏行业供应链管理标杆,构筑企业供应链壁垒,并充分利用大数据和新技术,探索新价值,实现供应链上下游良性发展、合作共赢。
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一、佛燃能源业务需求
1、业务管理无序低效
佛燃能源石油化工贸易业务服务范围和市场份额不断扩大,集团的采购以及销售环节仍然以线下管理方式为主,业务管理与运营工作愈发复杂且工作量逐步提升,尤其内部用户服务管理、外部市场销售拓展等方面的业务繁琐性和工作量的增加,制约了业务的精细化管理和调度保障,对集团发展造成阻碍。
2、数据价值未能充分发挥
集团业务全流程信息流、物流和资金流数据未全面贯通,缺乏关联性,导致经营数据核算不精准、市场数据时效性差、可用性不强,对市场业务决策无法给予持续性支持,甚至存在造成误判的可能性。
3、原有系统架构缺乏延展性
佛燃能源原有系统架构缺乏延展性,禁锢了当前业务的发展需求;系统间孤岛式独立运行,管理成本大,难以迎合未来以聚合更多产业资源为发展战略的生态运营规划,因此当务之急是尽快实现集团内外系统对接,保证平台支撑业务拓展的灵活性和弹性,保障业务融合和可持续发展。
二、端点科技为佛燃能源打造定制化解决方案
端点科技采用新一代ERP企业信息管理系统,为佛燃能源打造全链协同的一体化业务平台,实现了物料溯源、采购管理、订单协同以及仓储物流4大类业务9大业务应用场景,包括供应商全方位信息管理、客商全生命周期管理、全流程线上合同管理、交易订单与发货管理、采销结算与发票管理、履约全流程精细化管理、结算支付与对账管理、数据统计与可视运营以及平台运营与基础管理。
1、业务层:新一代ERP打造“进销存”一条线
端点科技新一代ERP为佛燃能源打造的一体化平台支撑了集团采销业务全流程的管理和运营,并赋予平台透明可控的全流程可视能力。平台功能涵盖供应商管理、客商管理、合同管理、订单管理、支付管理、商品管理、履约管理、结算管理、数据报表及管理等。同时,新ERP出场时内置标准业务流程模版,通过调整配置即可将预制的业务和功能适配于企业业务场景。
平台系统在采购侧通过对采购流程的整合与简化,实现采购智能化。在销售侧,系统承载了合同管理、订单与发货、结算与发票、支付与对账等场景,实现内部高效管理。在库存管理方面,仓储平台可自动生成报表,以云仓一体化管理替代人工核对统计,提升数据准确性与实时性。在客户运营,实现客户从入驻到结算支付的全生命周期精细化管理,在账户信息与信用管控基础上,提供价格维护、价格管控和跌价追保支持,保障客户服务。
平台将进、销、存搬到平台上融合成一条线,并与现有内部系统通过接口集成,实现履约全流程、端到端的可视化管理,提升内部效率的同时联通企业上下游,做到产业链各环节协同作用最大化、物资调配效率最高化、非必要资源浪费最小化。
2、技术层:新一代ERP擦亮平台架构底色
新一代ERP基于云化基础设计和架构,采用多层可配置的设计理念,在业务、技术、平台三个维度,为不同角色提供敏捷、易用、灵活的产品能力。在技术平台层,端点科技将“厚平台,微应用”的设计理念融入底层技术平台的建设中,提升技术架构的可持续迭代和创新能力。平台将业务所需的公共组件统一抽象沉淀在中台层,形成资源丰富、功能齐全的数据处理和服务支持平台,具备强大的数据分析和业务处理能力,为前端应用的轻量化和便捷性搭建提供充分保障。
在面对新的业务需求时,轻巧、灵活的前端应用可基于功底深厚的中台能力做出迅速响应,大幅降低平台的开发和维护成本。同时,构建开放的“互联网+”业务模式,实现外部资源的有效整合、数据驱动的强化应用,在保持敏捷性的前提下,也确保了系统的稳定、安全。
3、产业层:新一代ERP让业态互联“敢设想、能实现”
平台与佛燃能源内外部系统统一集成,持续沉淀并打通业务数据,通过数据报表及管理驾驶舱看板等功能,有效挖掘数据反哺业务的经营决策价值。
在系统互通、数据互享的基础上,平台依托新一代ERP弹性扩容的特性,具备标准性、可复制以及易推广等特点,为集团旗下多业态互联提供底层支持,轻松实现业务的横向和纵向扩展,对不同业务板块快速推广复制,实现以链主企业为主,推广至集团整个产业,整体降低供应链产业成本,最终达成由企业到产业的生态经营总体目标,推动构建佛燃能源数字化综合服务能力,提升产业竞争力,为集团业务模式创新和寻找第二增长曲线提供基础保障。
三、客户价值
佛燃能源大宗商品供应链平台是集团数字化转型的重要成果之一,也是大宗商品采销供应链业务模式变革的核心举措。作为综合性供应链业务平台,新一代ERP以其领先的技术优势和深入行业的应用能力为佛燃能源供应链内外协同及产业互联奠定了坚实基础,成为集团管理创新驱动的良好实践。
1、一体化业务效率提升,“供应链+技术”深刻落实
平台通过对佛燃能源采销业务全闭环一体化的管理与运营,实现了业务流程的创新和优化,推动成品油与化工商品采购效率提升20%,客户下单时间由原来的3-5天缩短为5-10分钟,极大改善了销售协同效率和用户体验,为集团带来了更高的客户满意度和更强的市场竞争力。
2、业务决策质量提高,护航集团长远发展
平台融合互联网管理模式,践行“以客户为中心”的运营理念,注重对市场变化的敏锐洞察力和快速反应能力。通过采销数据互享,沉淀和分析大量业务数据,协助佛燃能源基于数据驱动进行精准战略决策,从而在竞争激烈的市场环境中更加灵活地适应变化,提升客户满意度和市场份额。
3、产业聚合进度推进,加速实现生态运营
佛燃能源计划将产业互联切入到产业链服务中,平台在逐渐实现“一个平台统一承载集团全业态全产品的采销服务运营与管理”目标的基础上,还将对供应链的资源进行整合与优化,并随着平台发展逐渐衍生出仓储、物流、营销、金融等增值服务,满足客户一站式交易的切实需求,为行业生态赋能,引领产业变革。
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1、订单提效:打造多场景无缝业务链条
新华互联ERP系统横向无缝对接网上商城等对外电商平台,纵向覆盖从销售订单到发货结算的采销业务场景,包括以销定采(即一件代发)、线下团购、补单等多元业务类型。针对一件代发和线下团购业务,新华互联ERP系统可以自动同步并处理来自各个渠道的销售订单进行集中管理,实现业务数据一致性和准确性,确保订单创建到供应商执行过程的及时无误。此外,系统还支持多种订单类型的灵活管理,包括常规订单、补单订单和售后订单等,保障业务流程的顺畅运行。
系统上线一个月,平稳支撑超400万物料管理,月均订单数量达2万以上。
2、 结算提效:实现高效同频的结算业务
订单完成后,新华互联ERP系统可自动生成结算项,支持批量导出明细列表方便线下核对确认。若确认无误,系统则自动创建结算单并生成应收应付单,大大简化财务流程,实现对账结算及财务记账流程的自动化,有效避免了传统手工结算过程中可能出现的人为差错。
ERP系统的深入应用,使新华书店业务结算效率直线提升400%,准确性精确至99.99%。
3、财务提效:建立自动流转的财务记账
新华互联ERP系统还具备强大的财务记账能力。通过会计引擎,系统可以自动生成记账凭证,并提供丰富的报表查询功能,并提供丰富的报表查询功能,建起业务数据和财务总账数据的流通桥梁,从而帮助企业管理层实时掌握财务状况,做出更加科学合理的决策。
系统上线后,财务凭证的生成从每月月底做账变成实时自动记账。
4、系统能力:解决可配、可靠的发展诉求
在顶层应用之下,新华互联ERP系统凭借端点科技新一代ERP可配置、可扩展特性,在底层技术上也体现了功能高可配置、性能高可靠性的全新能力。
l 功能高可配性
新华互联ERP中订单类型、定价策略、结算规则、会计引擎等功能模块全面支持可配置化,其中定价策略配置作为贯穿业务定价到财务结算的关键环节,其高可配置的灵活度实现多套业务及供应商结算价格的快速计算。
l 性能高可靠性
依托强大的技术支持,系统上线1个月内累计处理超过17万笔订单,完成超37万条结算明细的精确处理,并轻松承载400多万种物料,实现20万物料页数的秒级翻页,以稳定的的技术实力将ToB的精细化管理顺滑承接ToC的高并发业务。
新华互联ERP项目是端点科技新一代ERP赋能央国企转型的成功实践,也是新华书店百年老字号迈向新兴业态、焕发新生机的重要举措。双方将携手打造智慧书店,持续为大众带来畅享阅读新体验。
【历史沿革】
>> 2015年,新华互联电子商务有限责任公司由新华书店总店联合全国各省市新华书店共同出资成立,是以新华书店网上商城建设和运营为核心的高新技术企业。新华书店是中国出版集团成员单位,隶属于中共中央宣传部,是国家官方书店,也是国家刊物宣传与发售处之一,管理机构为新华书店总店。
>> 2018年,新华互联与端点科技联合搭建的新华书店网上商城发布上线,商城整合全国新华书店的优势渠道资源,构建智慧“悦”读全域解决方案,形成线上营销和线下体验相结合的出版物发行新模式。
>> 2024年,为进一步提升运营效率和管理水平,新华互联再度携手端点科技搭建全新ERP系统,旨在通过数字化手段提高业务处理速度和准确性,为客户带去更高效的创新体验。
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中国海洋石油集团有限公司成立于1982年,是中国最大的海上油气生产运营商,也是全球最大的独立油气勘探及生产集团之一,2021年位列《财富》杂志“世界500强企业”第92位。自成立以来,中国海油保持了良好的发展态势,发展成为主业突出、产业链完整的综合型能源集团。
01 数字化破解企业经营难题
中国海油之前主要依靠传统的线下销售渠道,无法满足快速消费时代的市场需求,销售模式单一陈旧。多个业务板块之间缺少即时的信息互通和业务联动性,各系统间没有打通,信息流、数据流无法进行跨组织传递,数据价值无法被有效利用。
面对激烈的市场竞争,中国海油制定了打造“天然气互联网生态圈”和“炼化商城”战略,对海油电商建设提出了明确要求:搭建适合企业可持续发展的电商平台,做实做强气电销售运营管理中心,构建完善前中后台一体化销售体系。
02 搭建统一电商平台,构建数字化销售能力
端点科技为中国海油搭建了统一的能源化工领域具领先地位的综合性电商平台,覆盖客户管理、下单、支付、履约、售后、结算等在内的核心业务流程。
海油电商全面支撑成品油、天然气、润滑油、化肥等数百种石油化工产品的在线销售,支持中国海油40多家销售公司面向各类型客户开展销售交易,驱动下游板块销售侧的高效运作和可持续化发展。
通过搭建中国海油自主的线上销售渠道,能有效提升内部运营效率,实现业务可视、可控,充分提升线上销售比重,扩展销售渠道。
03 全新IT能力,支持海油电商平稳运行
海油商城基于专有云搭建私有化Erda平台作为数字化底座,提供企业级云原生 PaaS 服务,支撑大金额交易场景的稳定运行及多个业务系统的研发和运维服务,让客户全周期、交易全过程、支付全渠道、营销全方位四大业务闭环场景有了更为牢固的基础。
基于信息“集成、统一、共享”的原则,海油商城通过端点科技集成平台Mule,实现与8个内部系统和2个外部系统的全面集成,覆盖和掌握了海油商城涉及的信息流、物流、资金流信息,打造了以客户为中心的数字化执行能力,实现全业务链条的高效运作。
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为顺应“数字中国”、“碳达峰碳中和”的战略要求,山东能源集团提出打造全球一流矿业集团和绿色能源服务商,通过构建集中统一的智慧运营管控、数据增值服务、人工智能创新平台,落实数字山能、智能山能、智慧山能的战略规划。
山东能源集团是山东省委、省政府于2020年7月联合重组原兖矿集团、原山东能源集团,组建成立的大型能源企业集团,位列2021年《财富》世界500强第70位。集团以矿业、高端化工、电力、新能源新材料、高端装备制造、现代物流贸易为主导产业,拥有兖矿能源、新矿集团、枣矿集团等20多个二级企业,是山东唯一一家资产总额、营业收入“双7500亿”企业,也是全国惟一一家拥有境内外四地上市平台的大型能源企业。
01 一个平台:实现采购业务全面整合
协同采购平台整合了煤业、电厂、重工、化工、轻合金等各业务板块采购业务,建立了集团级的采购业务统一管控体系,在集团层面共享供应商资源,最大限度发挥集采协同优势,更好支持创新业务发展。
同时,平台实现了不同部门、不同分子公司、不同业务的所有采购业务统一管理,所有业务部门在同一个平台操作处理采购业务,实现集团统一的采购业务管控及高效协同作业。在业务流转过程中,所有数据能实时沉淀,为科学决策提供数据支撑。
02 两个模式:实现采购业务自主提效
协同采购平台实现了协同采购和商城采购两个模式。协同采购模式,能实现采购链路的规范化管理和高效协同。商城采购模式,为集团需求部门提供更快捷、自主的操作,提供互联网化的用户体验,大大缩短从采购需求到订单到货的采购周期。
03 三个全面:实现采购业务全面数字化
协同采购平台实现了山东能源集团采购业务全流程、全场景、全业态的数字化。在流程处理上,实现从需求提报到履约、结算的线上化、标准化采购业务的全流程处理。在场景覆盖上,通过相应的业务中台能力,支持供应商管理、招投标、合同管理、采购履约、对账结算等业务场景全面数字化。在全业态管理上,通过全集团采购业务统一分析建模,实现了一个平台支撑集团下属各业态的采购业务。
04 四个提升:实现采购管理水平提升
提升采购业务集中管控水平:通过不同采购业务场景的规范化管理,实现全业务流程线上闭环、阳光透明、可追溯、可审计、可评价。
提升采购协同效率:通过优化需求部门、采购部门、供应商、外部用户之间交互体验,提升操作效率;通过增加供应商协同触点,提升供需双方的双向协同能力。
提升业务创新的系统响应能力:基于中台化、服务化、配置化的架构设计,平台支持创新业务的快速适配,能够快速支撑不同板块差异化的业务需求。
2019年11月,端点科技打造的协同采购平台在兖矿集团正式上线,后续又在山东能源集团进行复制推广,目前已全面支撑山东能源集团的三级采购业务,以全新的连接方式、电商式的交互体验、中台化的信息架构,助力山东能源集团实现集团下数十家企业的在线协同采购,统一管理近万家供应商。
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01 围绕供应链组织架构转型升级,设计高效协同流程体系,提升统一管理能力
晶科能源供应链组织架构依托于各个事业部,多个事业部之间供应链业务缺少协同,难以实现供应链业务在集团的规范化管理和规模化效益。
端点科技携手晶科能源供应链中心,围绕供应链组织架构转型升级共同设计直接采购和间接采购场景下各部门、各岗位的协同流程,规范采购业务,统一管理标准,关闭流程断点。
02 搭建供应链一体化平台,提升协同效率
建设“提效、降本、合规、发展”的供应链一体化平台,构建覆盖供应商全生命周期管理和物料全生命周期管理的两大核心业务链路的十大能力中心,解决现有系统对核心业务支撑能力不足,以及无法满足需求计划、采购订单、对账结算与供应商的线上协同需求的现状。
03 升级系统架构,打通数据孤岛灵活响应业务
通过端点科技集成平台Mule实现平台与多个内外部系统的全面集成,打造供应链全业务链条的高效运作,提升协同效率,将业务流程固化到数字化系统中,实现采购业务全线上操作,提高内部各部门协同效率,以及与外部供应商的协同效率。
04 部署数字化底座,实现晶科供应链一体化平台完全自主可控和稳定运行
平台以端点科技自研的Erda作为数字化底座,提供企业级云原生 PaaS 服务,支撑供应链一体化业务平台的研发和运维服务,在支持业务快速迭代的同时,满足灵活定制、自主可控的管理诉求,此外,该底座提供了多种资源隔离策略,包括集群级别隔离、组织级别隔离、环境级别隔离等,让业务快速迭代的同时能保障生产环境、核心业务、关键场景的稳定和安全。
端点科技有效承接起晶科能源供应链升级战略,支撑供应链业务变革落地,以建设供应链一体化平台为抓手,固化采购业务流程,统一管理标准,提升内外部协同水平,树立光伏行业供应链管理标杆,构筑企业供应链壁垒,并充分利用大数据和新技术,探索新价值,实现供应链上下游良性发展、合作共赢。
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山东海科化工集团(以下简称“海科集团”)成立于1988年,现已发展为集石化能源、新能源材料、特种化学品、消费与医药化学等多位一体的综合性企业集团,业务遍及90多个国家和地区,位列2022中国企业500强企业榜单第327位、2022年中国民营企业500强第136位。
近年来,海科集团围绕转型变革精准发力,保持了稳健的发展势头,创造超过700亿元的年销售额。在产业变革升级、企业多元发展的市场机遇下,海科集团在销售链路、产品价格、供应链保障等方面寻求更高效的增长路径。因此,借助智能化、数字化力量转型升级成为海科集团突破瓶颈的重要一环。
基于海科集团的企业业务和数字化需求,端点科技围绕海科集团多业务流程、业务对象、业务场景,建设集团统一的综合性营销平台,集客户、营销、商品、交易、物流、结算、售后为一体,实现从体验到服务再到管理的数字化升级。
1、海科营销平台,让企业找到销售腾飞的新象限
海科营销平台作为一站式统一销售和服务平台,不仅做到集团石化板块销售业务的全流程覆盖,还统筹了厂区、大区、服务大厅、营销支持、运营以及集团内部石化销售的关键管理和业务场景,提供端到端的数字化能力支撑,全面实现了集团石化板块一体化销售和运营管理,驱动销售侧业务的高效运作和可持续化发展,进一步提升了销售效率及客户服务能力。
2、以客户为中心,提升客户服务水平
平台从内外部用户视角出发,充分践行“以客户为中心”理念,完善并升级了原有的客户销售管理和服务能力,搭建更完整的客户分级管理体系,对石化销售全流程进行服务和管理,做到售前管理、售中维护、售后反馈,实现客户精细化运营。在提高客户体验的同时,及时满足业务持续运营的诉求,助力海科集团强化精准营销和商机转化能力,实现业务的稳定增长。
3、数据沉淀,让业务实现从战略到执行的全面落地
在系统层面,以海科营销平台为中轴,有效集成集团内外系统,实现了流程打通、系统联通和数据贯通,从客户、集团、系统等多维度视角,对交易链路上各节点进行拆解分析,将业务真正与数据相结合,为运营团队提供分析决策辅助。同时,平台借助商品管理体系能力,实现商品数据同步一致,提升内外交易协同效率,加强业务对商品异地库的管控能力。
端点科技作为新商业软件提供商,成立十年来已服务中国海油、山东能源集团、蒙泰集团、埃克森美孚等众多大型能源企业。未来,端点科技将持续深化与海科集团的战略合作,深化行业的数字化实践落地,为更多大宗商品企业的交易链路创造数字化转型指引。 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佛燃能源集团股份有限公司(简称“佛燃能源”)创立于1993年,主营天然气采购、输送和销售,燃气工程设计与施工,以及分布式能源、光伏、氢能等综合能源服务商。公司发挥自有大型仓储基地和物流设施的优势,形成浑然一体的供应链网络,积极推进成品油等能源化工产品为主的供应链业务。作为上市企业,佛燃能源早在2010年就在行业内率先提出信息化规划,多年来始终坚持“能源+科技+供应链”的发展方向,积极推进能源业务、科技创新以及延伸业务的协同发展。随着集团成品油销售和采购业务需求的不断攀升,业务精准管理及调度保障要求也日益提高,为提升业务运营效率和协同管理能力,佛燃能源以超前的产业格局和商业视角规划建设供应链平台系统,寻求实现内外系统互联、业务流程互通、业务数据互享的可靠路径,践行能源与科技融合创新,提升业务管理水平及客户服务能力,促进绿色低碳能源的高质量发展。
一、佛燃能源业务需求
1、业务管理无序低效
佛燃能源石油化工贸易业务服务范围和市场份额不断扩大,集团的采购以及销售环节仍然以线下管理方式为主,业务管理与运营工作愈发复杂且工作量逐步提升,尤其内部用户服务管理、外部市场销售拓展等方面的业务繁琐性和工作量的增加,制约了业务的精细化管理和调度保障,对集团发展造成阻碍。
2、数据价值未能充分发挥
集团业务全流程信息流、物流和资金流数据未全面贯通,缺乏关联性,导致经营数据核算不精准、市场数据时效性差、可用性不强,对市场业务决策无法给予持续性支持,甚至存在造成误判的可能性。
3、原有系统架构缺乏延展性
佛燃能源原有系统架构缺乏延展性,禁锢了当前业务的发展需求;系统间孤岛式独立运行,管理成本大,难以迎合未来以聚合更多产业资源为发展战略的生态运营规划,因此当务之急是尽快实现集团内外系统对接,保证平台支撑业务拓展的灵活性和弹性,保障业务融合和可持续发展。
二、端点科技为佛燃能源打造定制化解决方案
端点科技采用新一代ERP企业信息管理系统,为佛燃能源打造全链协同的一体化业务平台,实现了物料溯源、采购管理、订单协同以及仓储物流4大类业务9大业务应用场景,包括供应商全方位信息管理、客商全生命周期管理、全流程线上合同管理、交易订单与发货管理、采销结算与发票管理、履约全流程精细化管理、结算支付与对账管理、数据统计与可视运营以及平台运营与基础管理。
1、业务层:新一代ERP打造“进销存”一条线
端点科技新一代ERP为佛燃能源打造的一体化平台支撑了集团采销业务全流程的管理和运营,并赋予平台透明可控的全流程可视能力。平台功能涵盖供应商管理、客商管理、合同管理、订单管理、支付管理、商品管理、履约管理、结算管理、数据报表及管理等。同时,新ERP出场时内置标准业务流程模版,通过调整配置即可将预制的业务和功能适配于企业业务场景。
平台系统在采购侧通过对采购流程的整合与简化,实现采购智能化。在销售侧,系统承载了合同管理、订单与发货、结算与发票、支付与对账等场景,实现内部高效管理。在库存管理方面,仓储平台可自动生成报表,以云仓一体化管理替代人工核对统计,提升数据准确性与实时性。在客户运营,实现客户从入驻到结算支付的全生命周期精细化管理,在账户信息与信用管控基础上,提供价格维护、价格管控和跌价追保支持,保障客户服务。
平台将进、销、存搬到平台上融合成一条线,并与现有内部系统通过接口集成,实现履约全流程、端到端的可视化管理,提升内部效率的同时联通企业上下游,做到产业链各环节协同作用最大化、物资调配效率最高化、非必要资源浪费最小化。
2、技术层:新一代ERP擦亮平台架构底色
新一代ERP基于云化基础设计和架构,采用多层可配置的设计理念,在业务、技术、平台三个维度,为不同角色提供敏捷、易用、灵活的产品能力。在技术平台层,端点科技将“厚平台,微应用”的设计理念融入底层技术平台的建设中,提升技术架构的可持续迭代和创新能力。平台将业务所需的公共组件统一抽象沉淀在中台层,形成资源丰富、功能齐全的数据处理和服务支持平台,具备强大的数据分析和业务处理能力,为前端应用的轻量化和便捷性搭建提供充分保障。
在面对新的业务需求时,轻巧、灵活的前端应用可基于功底深厚的中台能力做出迅速响应,大幅降低平台的开发和维护成本。同时,构建开放的“互联网+”业务模式,实现外部资源的有效整合、数据驱动的强化应用,在保持敏捷性的前提下,也确保了系统的稳定、安全。
3、产业层:新一代ERP让业态互联“敢设想、能实现”
平台与佛燃能源内外部系统统一集成,持续沉淀并打通业务数据,通过数据报表及管理驾驶舱看板等功能,有效挖掘数据反哺业务的经营决策价值。
在系统互通、数据互享的基础上,平台依托新一代ERP弹性扩容的特性,具备标准性、可复制以及易推广等特点,为集团旗下多业态互联提供底层支持,轻松实现业务的横向和纵向扩展,对不同业务板块快速推广复制,实现以链主企业为主,推广至集团整个产业,整体降低供应链产业成本,最终达成由企业到产业的生态经营总体目标,推动构建佛燃能源数字化综合服务能力,提升产业竞争力,为集团业务模式创新和寻找第二增长曲线提供基础保障。
三、客户价值
佛燃能源大宗商品供应链平台是集团数字化转型的重要成果之一,也是大宗商品采销供应链业务模式变革的核心举措。作为综合性供应链业务平台,新一代ERP以其领先的技术优势和深入行业的应用能力为佛燃能源供应链内外协同及产业互联奠定了坚实基础,成为集团管理创新驱动的良好实践。
1、一体化业务效率提升,“供应链+技术”深刻落实
平台通过对佛燃能源采销业务全闭环一体化的管理与运营,实现了业务流程的创新和优化,推动成品油与化工商品采购效率提升20%,客户下单时间由原来的3-5天缩短为5-10分钟,极大改善了销售协同效率和用户体验,为集团带来了更高的客户满意度和更强的市场竞争力。
2、业务决策质量提高,护航集团长远发展
平台融合互联网管理模式,践行“以客户为中心”的运营理念,注重对市场变化的敏锐洞察力和快速反应能力。通过采销数据互享,沉淀和分析大量业务数据,协助佛燃能源基于数据驱动进行精准战略决策,从而在竞争激烈的市场环境中更加灵活地适应变化,提升客户满意度和市场份额。
3、产业聚合进度推进,加速实现生态运营
佛燃能源计划将产业互联切入到产业链服务中,平台在逐渐实现“一个平台统一承载集团全业态全产品的采销服务运营与管理”目标的基础上,还将对供应链的资源进行整合与优化,并随着平台发展逐渐衍生出仓储、物流、营销、金融等增值服务,满足客户一站式交易的切实需求,为行业生态赋能,引领产业变革。
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山东京博控股集团有限公司 (简称“京博”) 成立于1991年,致力于为全球客户和伙伴提供高品质的产品、服务和系统解决方案。集团聚焦高性能材料和高端化学品及与之配套发展的特殊高端装备和核心工业服务业,拥有4个大型生产基地,销售服务网络遍及全球30余个国家和地区。
作为工业大省,山东化工产业的数字化转型升级对推动山东新旧动能转换和高质量发展具有举足轻重的作用。早在2021年,京博集团就把数字化转型纳入集团整体30年全新发展动能转换规划,以数字化转型为抓手,转换管理方式和经营思想,创造新价值与新体验。对于京博而言,当前阶段的数字化转型已不再仅仅是信息系统的堆砌,而是产业链和生态链的全线打通,以更强大的企业实力,来应对未来新的机遇和挑战。
京博集团携手端点科技基于集团原有组织、流程、业务模式,以全面风控为前提,携手打造“协同化、闭环化、自动化、智能化”的数字供应链一体化平台,实现业务流程全贯通、业务场景全覆盖,助力采购提效、业务增值。
1、数字供应链一体化平台:打造智慧型供“赢”链
闭环化、自动化、智能化、全流程在线的供应链一体化平台,实现采购计划、供应商管理、供应商协同、线上下单、采购风险管理五个业务模块的线上化,提升内外部协同效率。
· 需求计划管理:平台建设线上计划提报入库和归集方案,支持整合中长期季度、年度计划统一提报,一方面确保了各类需求的及时、准确响应,另一方面将审批流程大大简化提效,加强集团对采购业务管控力度,提升计划管理水平。同时,针对多场景、多维度库存进行优化设计,建立规范的平衡利库流程,促进资源的合理分配与快速周转。
· 采购寻源管理:平台规范制定采购策略,建立“线上方案库”,充沛团队“采购大脑”,为寻源工作提供合理指导。
· 供应商关系管理:平台支持供应商快速入驻,通过分级分库来精细化管理,并建立线上绩效评价体系,实现对供应商的动态监管与优化选择,落实集团“N(储备)+3(优质)+1(战略)”管理理念,构建一个健康、可持续发展的供应商生态圈。
2、商城采购重塑:整合优势资源提升体验
为优化采购流程并提升用户体验,平台提供线上可视的商城化采购模式,并统一商城入口,支持不同层级之间对功能、数据权限的分级授权管理。平台对外链接震坤行、鑫方盛、探索平台多家第三方电商平台,整合优势供应商和商品资源,实现四种业务模式在线管理;商城整体设计风格可根据需求灵活布局与调整,让商城内品类展示更直观、透明,便捷用户浏览与采购。
3、强化技术能力:护航业务持续发展
要想支撑业务高效平稳的长远发展,前提是基于灵活技术底座之上保障全流程的安全合规。京博集团数字供应链一体化平台的建设以先进的数字化PaaS平台Erda为技术底座,将原有分散的多个系统能力统一整合,构筑了一个敏捷可扩展迭代的技术架构,为未来企业扩展内部人员管控、采购和计划预警等业务提供基础能力保障。同时,平台构建全链路的采购风控管理体系,对全流程风险指标进行细致梳理与实时监测,实现风险的早期预警与主动防控,有效规避采购风险,降低采购风险发生概率和风险影响,保障供应链的稳定与健康发展。
作为业界领先的能源企业,京博集团敢为人先,紧跟数字经济发展趋势,携手端点科技走出了一条传统产业转型之路。双方立足于数字化供应链,提升企业竞争力、创新力、抗风险力,助力京博集团打造可持续发展的低碳服务和能源未来。
1、专业化:高效采购业务体系
平台以数字化手段弥补业务痛点,将集团内外系统串联打通,打破信息孤岛,构建全面覆盖、高度协同的一体化平台,保障业务在不同角色间高效流转,实现上下游全链协同,构建生态优势。需求提报业务、供应商协同与库存数据实现集团100%统一管控,极大提升了采购效率与供应链的整体效能。
2、智能化:业务全链提质增效
平台充分利用先进技术,提高集团供应链数字化程度,有效替代繁琐的线下人工操作,整体实现了从低效到高效的飞跃。同时,平台整合多源数据,对全流程风险提前评估预警,实现阳光、合规的健康采购,大大提升采购业务的智能化水平和服务质量。
3、平台化:赋予更多发展可能
平台依托灵活的PaaS平台技术底座,提升平台敏捷迭代能力,为后续业务拓展需求蓄势,可以稳定支撑京博集团采购业务未来发展,突破行业竞争力。未来,平台也将践行京博集团“产业报国、服务社会”的企业责任赋能生态圈,对外开放共享平台,带动全产业链共同发展,实现产业共赢。
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在国家“互联网+”计划的推进中,“互联网+现代农业”进村入户工程行动方案正式发布,强调农业供给结构性改革应从改善供给结构、推动电商物流、改善生态环境入手,其重点是形成基于产业链的生态圈。互联网与生猪养殖领域融合,通过创新驱动改变传统业态,推动产业链资源有效聚集、形成“互联网+养猪”生态系统,已经成为新的经济增长动力。
雏鹰农牧作为国家农业产业化龙头企业,当仁不让成为互联网+现代农业的代表,2014年底新融农牧在北京注册成立,端点与新融很快确认合作,为养殖业互联网转型开路。
传统养猪模式下的难题
1.养殖户与养殖户:需要信息充分对称、准确透明的良性交易市场
虽然现在养猪已经进入网络时代,但是普通养殖户和养殖企业依旧存在各种信息不对称现象,从养殖知识、疫情防治,到市场行情等各方面,都存在差距,进而损害养殖户及一些养殖企业的利益,不利于市场交易的公平性和整个生猪交易市场的良性发展。
2.养殖户与市场:需要开放、产品风险低的优质平台
如今种猪、饲料、兽药等企业都面临着产能过剩、竞争激烈、营销费用偏高等困惑,而屠宰企业面临不稳定的猪源和价格,以及兽药残留等食品安全问题。面对诸多的风险和困惑,行业需要一个开放、产品极致、服务专业的“平台型经济体”。
3.产量和质量:需要现代化的疫病防疫手段
中小规模的养猪公司,很难做到生猪生产全流程监控、疫情讯息及时更新、“猪周期”及时把控以及生产资源的合理调整,对养殖的产量和质量都会造成很大的影响。他们需要更全面的生产流程体系,也需要更专业的生产指导,使得养殖流程的抗风险能力增加,提高全行业的经济效益和社会效益。
4.养殖户与融资:需要更方便、安全的融资渠道
行业里经常会这样形容猪场老板:要么正在融资,要么就在融资的路上。在传统养殖模式里,猪场融资只能靠银行贷款和民间贷款,但猪市行情向来不稳定,一次跌落对于中小型养猪户来说,都无疑是一次釜底抽薪,风险很大。
新融农牧对于行业的变革和发展有着长远的眼光,端点科技在养殖生态圈的建立上提供了宝贵的战略建议和技术支持,新融平台的实施落地和运行,无疑为推进养猪业健康“奔跑”开辟了道路。
端点科技与新融农牧携手为互联网实践养殖行业赋能,目前,猪博士服务企业用户量超过500家,新融电商平台交易额超过十亿。
新融电商平台优势与亮点
1.数字化养殖——帮助数百家养猪企业实现互联网养猪、精细化管理
a.生产数据化
端点科技帮助新融农牧搭建的猪博士生产管理平台和物联网平台,是目前行业公认的实用软件,它的核心是对猪生命全周期的监控,包括种猪管理、猪群管理、物料管理、成本管理等,实时记录每个阶段事件产生的大量交互数据,实现远程饲养、交配、疾病预防等管理。将无人养殖带进每一个中小养猪户的身边,降低养殖成本,标准化养殖流程,保证养殖效益,也同时为大数据平台提供源头数据。
b.让规模化养猪得到精细化管理
数字化养殖有利于养猪户针对得到的云端数据进行收集分析,并结合新融农牧专家对生产和市场需求的分析,及时对自身养殖流程、成本、原料、库存等做出相应调整,能够及时止损、借势增量、灵活处理库存,确保养猪户的稳定运营收入和市场的有效供应。
c.用数据模型提升生产质量
利用大数据平台的云端采集数据建立健康模型,实时监控对比实时数据,及时发现养殖生产过程中的各种问题,集结线上众多优质专家资源,让用户提高风险防范能力,也让市场上的优质生猪资源得到提升。
2.B2B在线电商平台——让中小养猪户得到行业经验赋能
新融农牧电商平台为传统养殖企业带来新的“革命”,它主要提供原料、饲料、兽药、疫苗、种猪、器械设备等生产资料、商品猪交易和金融服务,让养殖产业链所涉及的大小供应商都聚集在这个平台上,信息公开透明,平台开放友好,提高了中小养猪户的议价能力,优化销售模式,促使猪场收益的最大化。
猪场加入平台之后,还可以通过平台增信,打通融资渠道,解决猪场融资难、成本高的大难题。
新养殖新故事
基层配种员:现在的信息记录从纸质变成了在线同步更新,非常方便快捷,避免了信息丢失;
场长:自动生成的报表,让我一眼就能看到这个时间段的一些事件变化,每天要做的事情也会自动提示,用数据去指导生产。
财务人员:猪场的财务成本计算原本是非常麻烦的,每次都要花费一两周的时间,如今数据能够自动生成,大大减少了我们的工作量,还能对收支数据进行分析和调整控制。
猪场老板:虽然业务不断扩大,但我对自己到底有多少头猪,大概是什么样的胎龄结构,大概每月每年能出栏多少,都还是比较糊涂的。有了猪博士之后,生产信息随时都能掌握,很方便根据行情做出一些决策调整,知道什么时候该出售,什么时候该提高产量。
新融的电商平台也非常强大,帮我们做猪场中介,降低了我们的融资难度;集合我们的原料采购的需求,提高了我们的议价能力;专家技术提供支持,让养殖非常科学。在平台上我们还能招人,公司的很多人才都是通过平台得到的,现在我开的猪场,和以前已经不是一个层次了,养殖智能化了,管理也变得科学了。
项目价值
猪博士服务企业用户量超过500家
猪场存栏头数近千1000万头
新融电商平台交易额超过10亿
在线速览
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金隅冀东阳光采购平台——让投标更透明更开放!
北京金隅集团(股份)有限责任公司成立于1992年,2009年7月在香港联交所上市,成功进入国际资本市场,2011年3月A股在上海成功上市,成为A+H境内境外两个资本市场的上市公司。金隅股份在“2016中国企业500强”中排名第283位。冀东水泥于30多年前,建成我国第一条日产4000吨新型干法水泥国产化示范线,被誉为“中国新型干法水泥工业的摇篮”和“中国水泥工业排头兵”。
金隅和冀东重组后,充分发挥各自优势,为整个水泥行业带来了全新的变革和发展:在物资采购方面,通过统一采购,降低了原材料成本;销售方面,通过营销的统一管理,推动京津冀区域水泥市场竞争秩序恢复正常。同时,为向社会敞开“供应商准入的大门”,引入优质供应商,和端点携手,研发了“金隅冀东阳光采购平台”,该平台为供应商提供了线上查询采购信息、线上报价、线上投标、线上查询中标(选)结果等功能,公司将所属及所管理的各企业物资采购的招标、询比价和议标业务线上运行,做到采购信息和中选结果双公开。
该平台帮助实现了物资采购一体化管控,加大了区域市场的掌控能力和驾驭能力,实现了物资统一管理和资源共享,企业的采购成本得到有效控制,备品备件区域共享,库存额下降,实现了紧缺应急资源的区域调剂。构建对全网供应商开放,供应商协同线上化的内部采购平台成为企业转型变革的重要一步。
“金隅冀东阳光采购平台”于2018年1月1日上线,累计发布招标业务58000项,累计中标金额超300亿,入驻供应商17000家,平台四大核心优势:
阳光采购:采购招标流程全部线上进行,体现阳光价值;搭建企业自有门户,招投标信息全部公开开放,供应商在线报名投标,打造公开透明的采购寻源环境
公平公正:建立集团统一的专家库,并开发远程视频评标功能,体现公平公正,公司内部各产业线专家、供应商均可以在线视频会议方式接入评标,提高招标效率
有序灵活:物料由集团统一管控,规范采购物料标准,采购订单线上全部依据配额执行,规范履约流程。
透明管理:供应商自主注册,资质审核实行分级授权管理,下发权限给各企业进行资质审核、供应商认证;且针对供应商可按物资类别,按月度、季度、半年度等多个维度对供应商进行全方位的评价管理。
金隅冀东的本次战略重组,是强强联合的历史性选择。端点致力于做好这个叠加号,为企业战略协作做好技术赋能,“1+1>2”的效应在重组后立竿见影。金隅冀东水泥作为金隅集团唯一的水泥业务平台,已成为金隅集团资产规模最大、盈利能力最优、布局区域最广、实力最强的核心产业之一,金隅也成长为建材行业世界前十,水泥行业世界第五,国内第三的行业龙头企业,是全国最大建材制造商之一和京津冀建材行业的引领者。
项目价值
上线后累计中标金额超300亿元;
上线后入驻供应商17000家2018年1月1日上线;
上线后累计发布招标业务超58000+项。
在线速览
金隅冀东阳光采购平台——金隅集团旗下的阳光公正公平的水泥采购服务平台。
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海信集团成立于1969年,旗下拥有海信电器和海信科龙电器两家上市公司,海信、科龙、容声、东芝电视等多个品牌,在企业的发展当中,向来以优化产业结构为基础、技术创新为动力、资本运营为杠杆,持续健康发展。伴随着人口红利消失、网购依赖的逐渐形成,未来几年时间内网购市场依然会呈现持续增长的趋势。同时,在消费升级背景下,消费者对品牌及品质的要求提升,垂直类B2C电商将逐渐成为新一代电商市场的主力。海信作为中国家电行业的龙头企业、电视品牌第一企业,已经搭建了自营品牌商城,作为商品销售与展示、品牌宣传、以及用户与会员管理的统一平台。
2016年,中国互联网用户数量达到7.1亿,淘宝双11一天交易额达到2107亿元,海信也借着这场时代大潮不断升级自己的营销模式和品牌效应,但随之而来的过亿销售额、亿万点击量也对电商网站的性能、承接能力、运营功能、库存管理能力有着更高的要求。2017年,海信开始寻找合适的软件产品合作企业,端点科技凭借业界公认的技术能力、口碑优良的实践经验进入他们的视野,在“双十一”进入到第九个年头的2017年,海信和端点站在了同一战线,共同应对这场消费狂欢。
在海信电商部门的配合支持以及端点科技项目成员的不懈努力下,电商新版本系统于10月15日提前完成上线,经过一段时间的平稳运营和测试,系统核心功能亮点:
B2C品牌商城:搭建了海信集团自营的品牌商城,实现对消费者的垂直销售。
促销&营销活动:提供15种促销工具,包括满减、优惠券等,覆盖绝大多数线上促销场景;平台支持电商分销体系,海信集团全员参与活动,通过分享好友赚取佣金,带动了平台整体的销售额。
全渠道库存:整合各个渠道的库存数据,实现实时同步库存、订单推送库存、在途库存提前售卖、商品寻源等功能。
系统性能提高:基于PaaS平台—Dice搭建海信的官方商城,对数据库及系统性能进行优化,平稳支持了双十一当天的高并发访问。
系统可同时承受万级以上的并发访问,提供平台级、订单级、商品级共十多种营销工具,利用装修系统完成了几十个活动页面的快速装修,并通过共享库存及虚拟库存的智能调配管理,协作完成当天数百万元的销售额,实现销量翻倍。
端点团队通过在电商行业多年的经验积累,也给海信电商管理体系带去了更多发展建议和行业试水实践:
1. 端点提供的库存平台、分布式的架构体系、开放式部署系统搭建也帮助海信在后续的信息化建设上提供了技术引导与支撑。也为业务模式的开拓发展,提供了强大的技术积累和数据支持;
2. 帮助业务部门以低成本的方式在海信商城平台中完成了企业团购、企业工程、O2O、全员营销等新型业务的行业试水,为之后的业务扩展提供了极具价值的参考信息;
3. 项目进行的同时,端点项目成员对海信商城相关员工进行了多次关于技术、运营等知识的培训及分享,从技术能力和行业经验两个方面给企业电商平台赋能,拓宽了运营和营销思路,为海信的营销模式带去了更有价值的发展建议。
丰富的营销工具(后台管理页面截图)
PC端装修页面截图
H5、IOS、Android三端统一的装修系统截图
海信商城项目成功上线后,受到海信集团管理层的高度肯定:全体人员兢兢业业,辛苦付出,在需求调研、功能设计、开发、测试、服务器搭建、系统上线、功能优化等各环节均保持了较高水准。系统上线后,在内购会、内部推荐活动、电子发票功能上线等活动提供了全力支持,保证了期间各项活动正常开展。海信商城项目是海信集团今年最为核心的项目之一,从集团总裁到电商公司各级领导关注度极高。
端点和海信的此次合作,携手构建了架构先进、系统完整、高性能、易扩展的商城系统,给用户提供标准化、高质量的全流程购物体验,同时也帮助企业打造了一个提升产品宣传效果和品牌价值的窗口,也让端点的技术能力、行业方案得到了进一步的实践证明,双方的合作双赢在行业内树立标杆,为制造行业的进一步互联网转型探索了方向。
项目价值
在双十一大流量冲击下,系统验证了12000/秒的并发能力
上线⼀年多时间,开展10000+次促销活动
“架构先进、系统完整、高性能、易扩展的商城系统,给用户提供标准化、高质量的全流程购物体验”——海信技术负责人
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协同采购平台助海达源全球合作,供应商无障碍链接
传统企业采购模式会面临采供双方面对信息不对等、沟通成本高、质量控制不透明、优质资源难测评等问题,海尔有万家供应商,每年有数百亿订单,供应链管理有利于整合采供双方业务流程。质量控制不透明、优质资源难测评等问题需要解决,超前控制生产,共享库存和需求信息,共同抵御市场风险是企业的需求。
解决方案特点:
供应商评分:依据TQRDC评分体系,计算供应商月度评分,并以可视化形式展示
节约人力投入:16年采购额超700亿,全自动化的流程极大节约了采购部人力,由180人缩减为20人左右
模块商不断增加:17年全球2W+家模块商,较15年增长3倍,公开抢单需求已累积发布3W多个,三年累积颁布140+个金魔方奖引领方案
高效率的数字化供应链体系将订单处理时间缩短到7个小时,提升了供应链的效率,节省了供应链的成本,实现一流资源无障碍进入、攸关方利益最大化、动态优化自演进,将之前单纯的采购转变为模块商资源与用户零距离交互的共创共赢生态圈。
会员营销系统助力全网用户数据融合,品牌全新升级
随着企业对“顾客满意”重要性认识的加深,服务环节在制造业价值链中的作用越来越大,产品服务化成为发展趋势之一,为顾客提供全生命周期的关怀服务成了行业创新发展的大势。引入平台之前,集团内40+小微(BU)缺少统一的用户管理,用户信息碎片化分布在各个孤立的系统中。累计3亿用户中有大量重复及无效的数据,导致无法对这些数据进行有效利用。缺少统一的用户画像,无法对用户进行个性化服务和营销。
解决方案特点:
全网用户融合:对全域3亿用户进行清洗、治理、建模,沉淀出1.27亿有效用户资产,添加61亿数据标签,取得5类应用成果。
统一用户鉴权:用户账号信息统一认证,用户资产统一管理,支持成套家电互联互通战略,实现不同平台单点登录和数据打通。
用户运营平台:建立以用户为核心的全流程分析、运营实时用户数据
建立一致的用户体验:全触点生态交互、跨渠道信息聚合。通过用户标签,实现极速进线、专属服务、极速换货、限时解决,让沟通更及时,服务更极致;通过商品标签识别用户、家庭、产品,支持销售套购、交叉销售等营销活策略,提升了企业客单价。
企业数字化平台(Erda)成为海尔互联互通平台核心技术引擎
海尔在互联网转型的过程中,通过员工创客化实现了员工与企业价值最大化,也因此孵化出几百个多业态的小微应用系统,不同系统、不同类型的数据打通、业务管理势在必行,这对全渠道的数据共享、操作统一、提升决策效率提出了要求。之前存在:会员数据分散,无法统一整合应用,会员体验差;系统架构不一致,存在大量重复建设;业务创新成本高,烟囱式系统无法打通,成为信息孤岛;分散式部署,导致基础资源浪费严重等问题。
解决方案特点
数据互通:统一技术架构、云资源和数据治理,解决统一研发、部署、运维问题
业务互联:打造中心应用,包括用户中心和业务中心,实现集团统一的产品中心、积分中心、订单中心、服务中心,支撑核心业务
服务开放:打造统一开放平台,实现全集团的互联互通和能力开放
项目价值
资源占用减少50%,开发工作量降低10%;
资源弹性扩所容从数天缩短到分钟级别,上线发布从1小时降低到5分钟;
系统可用性达到99.95%,自动化运维将误操作降低到0。
在线速览
海达源——海达源是面向供应商和消费者们打造的一款资源共享平台,为产品供应商们带来了最新的商品资源,提供专业的产品推广和营销服务。
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1、打造优质营销服平台,业务模式全覆盖
新华三集团多样的产品线以及复杂的销售体系对系统性能和业务管控提出双重高要求。端点科技携手新华三集团打造的打造ToB、ToG 的ICT全栈式商城,与下游渠道经销商、终端网点实现数字化链接,可以灵活拓展各板块复杂的业务场景,让一个数字化平台穿透每一个场景、每一个角色、每一个设备。目前,新华三商城支持上万款产品在线销售,应用于购物车型采购、B2B分销采购、项目方案型采购等多种销售模式。新华三商城能以最快的响应速度、最短的商业链路高效触达各个销售渠道,让ToB商城也有ToC般消费体验,真正实现原厂协作、直接交互的数字化销售。
2、全业务流程服务,构建ICT服务闭环
新华三商城正式上线后,中小客户和合作伙伴将通过商城,体验到全流程透明、高效、便捷的一站式ICT服务。 与传统电商平台的服务大多聚焦在硬件产品、软件产品和公有云不同的是,端点科技为新华三集团打造的在线商城提供交易全流程服务,将原厂技术、解决方案、金融服务汇聚到一个平台上。不仅直接为用户提供原厂的各种产品和服务,还认证了众多合作伙伴入驻新华三商城,采用联营方式合力打造了“商城智选”功能,为客户提供新华三集团智选联合ISV解决方案,以满足各行各业用户的场景化需求。为解决中小企业客户融资难、贷款难的问题,新华三商城还与多家金融机构联手,将第三方金融额度嵌入付款方式中,为广大客户或渠道提供便捷低息、纯信用、无抵押的金融服务,最快5分钟完成审核放款。
3、打造销售侧数字化能力,实现渠道扁平化管理
新华三商城致力于打造销售侧数字化能力,涵盖客户管理、商品管理、价格管理、交易管理、支付管理、履约管理、结算管理等核心功能,实现多条产品线、多业务模式的在线化、规范化管理,满足全国代理商、普通消费者、企业员工等不同类型客户的交易诉求。一方面,为用户和合作伙伴提供了透明化、数据化、高效化的采购流程,实现全业务链条的高效运作。另一方面,线上化交易方式实现渠道扁平化管理,满足各级客户采购需求。未来,端点科技将继续携手新华三集团,持续优化、丰富商城的功能和内容,将新华三商城打造成To B、To G领域产品、解决方案更丰富、服务与交付更高效的线上商城,合力为百行百业的数字化转型升级提供高效、便捷、领先的服务,共同开拓行业变革的新航向。
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12月1日,端点科技POS产品在光明乳业新鲜屋门店试点成功上线,此次上线是端点科技在新零售领域迈出的重要一步,为深耕新零售领域奠定了坚实基础。
POS产品上线 O2O营销场景进一步丰富
此前,O2O解决方案在落地阶段会受制于门店POS架构过于陈旧,导致企业客户在会员营销、外卖平台对接中会遇到各类瓶颈,严重影响销售效率和顾客体验。为了更好满足连锁品牌在万物互联时代的服务消费者的需求,端点科技组建POS研发产品线,Android原生、前后端、设计、测试资源,打造出了POS标准产品。
端点科技POS产品的面世,丰富了零售行业O2O领域线上、线下营销场景。通过整合端点产品矩阵资源,为客户提供统一会员营销平台,实现线上、线下会员数据、权益互通;基于RFM模型实现会员全域精准营销、提升会员粘度;基于全新平台架构,企业总部实时洞察门店库存数据,通过门店间调拨提升产品动销率;打通三方外卖平台(口碑、饿了么、美团、自有商城等),通过商品、库存、订单秒级同步,完善线上、线下营销场景,提升门店整体坪效。
深耕新零售 端点助力企业数字化转型
此次端点科技为光明乳业定制的POS产品,是经过针对鲜奶行业实践经验研究后,基于POS标品作了进一步改造升级,实现了企业营销端的降低成本,提升效率,提升顾客体验。
一、成本降低
基于O2O产品矩阵以及RFM模型,端点科技为光明乳业搭建会员体系,实现会员标签化管理。同时,运营后台为光明提供了丰富的促销玩法(直降、折扣、满减、买赠等),通过短信、APP、微信等多渠道精准触达,提升顾客到店频次。
一直以来,光明线下门店收银方式为顾客扫描二维码付款,因顾客输入金额与门店订单金额经常不一致,也没有订单号来对账,导致财务对账工作量大。此次系统升级改造后,门店收银方式增加为支付宝、微信、光明奶卡等付款码,系统通过聚合对账平台实现自动对账。财务从传统对账工作中解放出来,将精力放在门店营收、利润经营分析上,提升了对账效率。
二、效率提升
此前,门店要货一直让店员比较烦恼,店员不仅需要关心牛奶商品要货周期,总部每天还得定时手工汇总通知工厂排产。迭代新系统后,店员基于接单日历要货即可,系统按照供货规则、到货周期自动生成要货数据,解决了手工帐问题。
此前,光明线下今年1月门店库存已盘点,总部对门店库存无法实时分析。这次系统升级改造后,总部可查看门店实时库存,跟踪出入库业务数据,实现颗粒度更细的库存管控能力,也能基于门店间调拨,提升渠道商品动销率。
三、顾客体验提升
除了POS产品外,端点科技还将为光明乳业提供了一系列企业数字化服务。在光明乳业“随心订”APP上,消费者有更多的购买方式了:随心订App/小程序/H5商城。随着冷空气到来,消费者除了选择到店自提外,还能选择门店配送,不用出门也能喝到新鲜、营养的鲜奶。
后期,会员营销活动也即将上线,消费者权益大幅提升,不仅可以消费赚积分兑换牛奶,还可以参与直降、折扣、满减、买赠等优惠活动,营销形式更为丰富。
眼下,POS产品上线是端点科技在新零售领域迈出的重要一步,为企业进一步深耕新零售领域奠定了坚实基础。
未来,端点科技将继续携手客户,通过行业探索实践积累经验,提供一站式行业、领域解决方案,帮助更多企业实现数字化转型升级。
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Lazada是谁?
与淘宝在中国市场家喻户晓一般,成长于新加坡的Lazada同样在东南亚市场中具有绝对的领先优势。从2012年成立,Lazada用3年的时间便发展成为东南亚最大的电商平台。2015年3月26日,Lazada对外宣布:2014年网站销售额超过3.5亿美元。截至2015年底,已拥有4万卖家,2015年全年交易总额达到13亿美元。
Lazada的未来市场如何?
东南亚一带,目前被视为除印度外,最有潜力的新兴市场,背后有五个主要因素:
1. 总人口众多:5.5亿人口。其中年轻人基数众多,70%的东南亚区域人口小于40岁(中国比例为57%);
2. 智能手机渗透率低:现在为50%(2.7亿人口),2020年预计将涨至90%(5亿人口);
3. GDP在增加:预计会以5.3%的速度持续增加,2025年时增至2万5千亿美金;
4. 支付系统持续优化:人均银行账户数目预计将从0.5个涨至1.0个;
5. 线下零售店数量不足:平均每人拥有的线下零售店数是美国市场的1/3,显著少于发达市场。
InternetLiveStats数据显示,印尼、马来西亚、菲律宾、泰国、越南和新加坡6个国家,共拥有5.6亿人口,互联网用户数约为2亿。而东南亚地区的零售业总额中只有3%来自在线渠道,展望未来,电商市场前景广阔。
但近年来,东南亚市场的商业竞争也越发激烈,态势复杂:在新加坡,既有B2C、Grocery、Prime的竞争,也有EZBuy在跨境2C端的竞争;在印尼、泰国,电商企业Shopee异军突起,与Lazada的差距迅速缩小,快速占领市场。面对如此激烈的市场竞争,Lazada需要更强大的运营技术团队,才能在这场鏖战中突出重围。
Lazada产品技术架构面临的挑战
Lazada产品与技术与高速发展的业务需求之间存在一定差距:
1. 架构和技术平台功能无法满足需求
该平台原本的技术架构不符合互联网电商标准,之前只能靠大量的补丁来满足业务需求;现有技术体系GO+PHP存在一些历史包袱,影响产品与技术的稳定性、业务可扩展性及数据一致性。
2. 组织架构比较分散
产品与技术团队分布在五个国家,对管理与交流都带来巨大挑战;团队组织架构待完善、人员能力需提高,团队作战能力需升级。
3. 产品能力无法更上消费者需求
搜索和无线产品能力待提高,用户体验不够良好、转化率一般、不利于更多业务机会的转换和提高竞争力;电商域产品整体能力无法灵活支持业务和促销玩法。
Lazada电商系统的热更新
阿里巴巴与Lazada建立合作之后,对整个零售平台的技术架构都进行了升级改造,包括物流、支付、财务等等。端点和阿里巴巴的技术专家们拧成了一支经验丰富、战斗力强劲的团队,帮助Lazada完成了后台的数据迁移、移动端的后台重构、营销活动的业务支持、售后与结算的后端履约开发等工作。
面对Lazada人员遍布各国、语言不通、供应商散乱、技术语言不一、系统多样化等问题,专家团队知难而进,凭借自己的实践经验和技术能力迅速化解了困境。
项目实施过程中,技术团队遇到了难题:Lazada电商平台的升级改造,需要在业务不停运的前提下完成系统的平滑切换。面对这一挑战,技术团队在对原技术架构进行充分调查研究之后,制定出一系列的系统迁移方案:
1. 新旧架构长期共存
为保证业务的不停机运维,新旧架构要在不短的时间内保持共存,保证业务的正常流转迁移,给系统的配置和软件功能的开发预留出充足的衔接时间。
2. 分散数据的整合和迁移
对于原本系统的零散数据,在数据整合、治理和分析之后,需要进一步打包备份零散的几个数据库,做好云端的平滑迁移,进而在新架构上以最快的速度恢复数据库。
3. 环境重现
对于原本架构所对应的复杂业务,要及时保存,新的技术架构要重现环境,配置软件,确保对原有业务更好的支持,大大缩短业务运转的时间。
4. 协作方式改变
不同的系统架构会带来不同的工作方式,进一步会反映到对组织人员的重构中,对供应商及合作伙伴的规范中,方便企业和企业合作方,更快速地接入新架构。
项目成果
历经6个月的奋战,经过端点和阿里技术团队的改造,Lazada网站系统迎来了彻底的刷新与升级,和老系统相比,新系统有如下三个特点:
中台化的新架构设计:新系统的设计分为17个电商核心域,包括会员、商品、交易、营销等29个核心模块,包括无线、前端、后端三大部分。
稳定性和性能提升:LAZADA的Birthday年度大促,DAU和GMV都取得了200%增长的历史性的新高,系统全程稳定支撑峰值。
电商系统热更新:在业务不停运的前提下完成系统的平滑切换,实现新旧架构共存、分散数据迁移、环境重现和外部系统协作方式升级。
新的Lazada,从技术角度来看,新的技术平台打下了坚实的地基,开发效率提升很大。端点很荣幸能成为这支技术团队的一部分,为Lazada业务和技术的全面赋能提供了自己的支持力量。
Lazada项目的成功上线,既证明了端点对于海外市场及销售业务的技术支持能力,也是对阿里巴巴和Lazada合作的一次技术助力!
项目价值
系统重装升级历时6个月,支持后续更多开发拓展;
会员、商品、交易、营销的流畅体验造福40000卖家;
DAU和GMV取得200%的历史新高值。
Lazada是东南亚地区主流的在线购物网站之一,覆盖了印尼、马来西亚、菲律宾、新加坡、泰国及越南这六大市场。
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三力士股份有限公司创办于1984年,根植于橡胶V带行业30余年,2008年4月深交所上市,国内首家上市非轮胎橡胶制品企业、连续15年蝉联中国橡胶V带行业排名第一(中国橡胶工业协会管带分会统计),是国家高新技术企业、全国质量效益型先进企业。立志于成为全球橡胶传动系统的整合者,秉承“以创新求发展,不断引领行业潮流;以质量为根本,用品质创造价值;视品牌为生命,全力打造世界名牌”的经营理念。
2016年,随着业务的快速增长以及互联网趋势的不断发展,三力士开始思考如何稳步创新,成立“浙江集乘网络科技有限公司”。三力士股份有限公司董事长吴培生说道:“三力士销售有三个颠覆性地阶段,第一阶段是大范围推广产品,第二个阶段是规范市场,第三阶段是服务市场,而未来的十年将是互联网营销服务阶段。集乘网络科技抓住了未来发展的方向,大力推动线上平台销售运营,希望集乘人能把握机遇,树立起互联网市场新标杆”。
在这样的市场规划和发展需求下,升级完善企业的业务系统、优化供应商管理体系和打造一个属于企业的在线商城,已经势在必行。
三力士的业务和销售体系,会包括平台方、一级供应商、二级供应商、一级服务商、二级服务商、公司买家、个人买家等角色,搭建一个开放的分布式平台,建立品牌商城,完善供应商体系,需要一个强有力的技术团队支持。端点为此规划了整体企业转型的业务框架:
三力士电商平台,解决企业数字化零售渠道搭建的问题,在模式上支持以企业品牌为核心的品牌商城、驱动线上线下信息协同的O2O商城,垂直行业的B2B2C交易平台和面向企业渠道商的多渠道分销平台。
PaaS 平台作为承载互联网应用的基石,提供 DevOps 高效运维,并辅助以通用服务能力库、监控告警体系实现快速开发、迭代发布和系统预警。
供应商管理系统,提供完整的供应商生命周期管理解决方案,涵盖供应商入驻、认证、考察、合作、绩效评估全流程业务,挖掘优秀供应商、淘汰劣质供应商。
三力士作为中国橡胶V带行业的领先企业,主动迎接互联网变化的浪潮,寻求技术发展和突破,掀开了企业发展的新篇章,打造集乘网络的品牌影响力,是端点成长道路上共同奋进的伙伴,也将共同开创更多的历史变革。
在线速览
集乘网——专业的科技工业品采购服务平台,通过引进大量工业品供应商,全面满足用户需求,让用户采购科技工业品更方便。
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从2014年开始,源氏木语每年以100%的增速飞速增长。市场迅速扩张的亮眼数字背后,是源氏木语数字化转型的迫切需求。
源氏木语2009年成立于上海,专注纯实木家居,是一家集家具及家居用品的设计、生产、销售为一体的品牌,连续10年稳居天猫纯实木家具类目销量第一,新零售门店遍布全国25省。
01 传统家居的机遇与痛点
家居作为一个重决策的低频消费品牌,消费者体验环节多,购买过程谨慎,并且决策周期长。从行业整体看,实木家具产业链长、品类多、生产周期长,涉及内外多部门沟通协同,整体交易过程存在大量不确定性。复杂的业务流程中,暴露了家居行业数字化能力建设的短板。
作为行业转型的先行者,源氏木语在组织管理、成本核算、一单到底、供销协同、业财一体、售后管理、物流送装等领域精细化管理需求的驱动下,携手端点科技推进全链路数字化转型,为实现2023年年营收突破百亿的战略目标构建强有力的数字化支撑。
02 聚焦家居行业需求,打造内外一体化业务中台
端点科技为源氏木语搭建了以一单到底、供销协同、售后跟踪、物流送装、业财一体为目标的业务中台,形成商品中心、库存中心、订单中心、营促销中心等八大能力共享中心。
通过中台架构赋能业务应用,实现计划、订单、库存、物流、对账信息的通透性,并提供开放能力,集成仓储系统、财务系统,促进业务高效运转。数字化转型带来的变革主要体现在以下层面:
· 全渠道运营:依托全渠道运营能力,业务中台高效承接各大电商平台、终端零售店、分销商等多渠道订单,链接企业营销体系、供应链、结算体系,构建B端和C端线上线下一体化订单履约能力,实现营销通、商品通、订单通、库存通,助力企业业务增长。
· 消费者体验:大件家具的货品交期、物流送装、售后等成为不少用户的一大顾虑。端点科技业务中台提供一单到底、日历库存、送装一体、售后中心等全局能力。从客户咨询、下单、备货到送货上门安装,实时联动,全程信息共享,确保在客户要求时间内,完成订单履约全生命流程,进一步提升了客户体验。
· 效能提升:端点科技业务中台深度结合家具行业应用场景需求,打造了线上化、透明化、智能化的采供销协同生产方式,从分散的手工操作到信息共享协同作业,支持基于精准的销量预测实现智能补货,全面提升供应链的灵敏度和弹性。
· 精细化管理:端点科技业财一体方案深入到源氏木语生产、采购、销售、财务、送装、经营等各个环节,系统能按照业务规则实现财务数据的自动分摊,精确核算商品毛利率,有效复盘商品成本并进行成本管控。通过业财数据的实时分析、调整和洞察,能持续优化营销活动和商品定价策略。
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医药产品与人的生命健康息息相关,我国已成为全球疾病领域用药方面最大的市场。“十四五”规划对医药行业发展提出新要求,从高速增长转向高质量增长,医药行业正逐步迈向智能化、数字化。
传统医药企业的生产、销售和运营模式面临着数字化转型的需求,深耕医药行业20余年的一树药业一马当先,加速搭乘“数字化”列车,紧跟趋势布局线上自营渠道及大健康产业生态赋能,为百姓就医谋福利。
01 医药转型的攻坚之路
2021年线上药品销售已突破2000亿元大关,医药电商成为第四大零售终端,线上销售、开放赋能的医药零售新时代近在眼前。
一树药业成立20多年,开设了1200多家直营门店,覆盖全省80余个区县,拥有会员500余万,年服务顾客5000万人次。作为集零售、批发、线上线下销售为一体的药企,一树药业的数字化升级并没有想象中的那么容易。
一树药业业务体量大,面向消费者的渠道繁多,仅线上电商平台就存在两套系统,缺乏统一有效管理。运营人员需要在不同后台进行订单数据查看和操作,重复性工作多。
一树药业面向全省消费人群,并发量高、数据量大,因此系统需满足性能和存储的双重高要求,以解决系统业务烟囱和数据孤岛的问题,支撑业务体量的快速增长和业务模式的创新。
02 端点科技数字化解决方案对症下药
端点科技凭借自身在技术、产品、方案等方面的优势,联合 ISV 厂家一起投入到项目中,为一树药业数字化建设提供了可靠的支撑和保障,助力一树药业从药品流通服务向消费者健康服务转型。
端点科技采用企业级中台架构导入成熟业务应用,通过共享能力支撑一树药业核心业务应用建设。既能满足一树药业各渠道业务融合的需求,实现整体业务闭环、数据回流,又能为一树药业后续开拓新的业务版图提供可持续发展动力。同时,支撑所有工作人员在线协作,实现各业务板块之间高效协同,大幅提升工作效率。
基于端点科技企业数字化平台Erda,一树药业打造统一的技术底座,优化了研发链路长、效率低等问题,重构了开发部署流程,实现全链路敏捷开发、跨云服务,支撑多样化交易场景的稳定运行。
03 新平台面貌焕然一新
全新的数字化能力帮助一树药业链接线下门店、线上自营商城和第三方电商平台,为广大消费者提供体验一致化、场景多样化、服务高效化的消费触点,完成从引流、交易、履约、服务,到会员运营和营销的链路闭环,实现消费者全生命周期运营。
在疫情期间,端点科技为一树药业构建的电商平台,24小时全面支持消费者在线购买防疫用品、慢性病药品、健康监测设备等商品,提供网订店送、快递配送、远程处方、到店自取等服务,满足不同用户群体的不同购药诉求,全力保障居民的“药箱子”。
在生态伙伴赋能方面,一树药业实行满天星计划,赋能中小型药企。端点科技帮助一树药业整合资源,实现全域能力复用,包含电商运营能力、会员运营能力、系统建设能力、供应链能力等,支持中小型药企开设独立商城、开展全渠道零售业务,壮大一树药业的市场规模,为一树药业带来更大的商业价值。
一树商城上线以来一直处于平稳运行的状态,累计入驻一千多家自营门店、管理千万级商品SKU、订单数量突破十万单。
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随着全球经济一体化的深入发展,越来越多企业着手进军国际市场,作为第一贸易大国,极为广阔的消费市场使中国成为跨国崛起的重要增速引擎,而本土化战略则是其争夺市场的制胜法宝。
韩国艾多美株式会社成立于2009年,主营生活用品、化妆品、护肤品等,拥有千万消费者,致力于为消费者提供覆盖生活方方面面的产品。作为一家跨国企业,艾多美以迅猛的业务发展态势席卷全球23个国家和地区,包括中国、美国、加拿大、日本、台湾等地。
1、全新发展起点,开启本土商城变迁
2017年2月,艾多美(中国)有限公司成立,拥有1000多名员工。2021年艾多美中国开始线上业务,单月销售额超2亿元,销售订单超30万单,业务迅速发展对艾多美团队的管理和运营提出了严峻考验,多元化的业务场景对艾多美商城能力提出了更高的要求,要立足于中国市场,搭建本土化商城成为重中之重,迅速提升消费体验,开展业务创新。
跨国系统交错复杂,且韩国旧商城业务流程和中国本土情况不同,难以适应新的市场环境,数据查询不便,系统各项性能亟需升级。通过与端点科技合作,艾多美开启了一场全新的数字化蜕变。基于端点科技自主研发的企业数字化生态,艾多美打造了B2C跨境商城,赋能团队管理及业务创新,致力为消费者带去全新的购物体验。
2、全新技术架构,推动业务高效协同
端点科技采用企业级中台架构,打通业务流程,通过共享能力敏捷支撑前端应用,并联通艾多美后台系统,实现商品维护、库存管理、订单服务、促销策略等多个业务板块之间的链接和协同,能够大幅提升商品服务品质,降低运营成本,赋能企业整体发展战略。
基于企业数字化平台Erda及软件生产系统Trantor,艾多美实现了敏捷开发,按需迭代,大幅提升了研发效率,从技术上支持承载高并发活动,确保关键链路的稳定性,保障平台整体平稳运行。
基于集成平台Mule,艾多美实现了与WMS、TMS、ERP、支付等16个海内外系统的全面集成,打通了艾多美涉及的跨境信息流、物流、资金流,在商品流通、营销、销售等环节全面升级业务能力。
3、全新跨境商城,打造立体购物体验
艾多美原有商城存在人工干预、难以适应中国本土消费习惯等问题,端点科技帮助艾多美构建本地化电商,针对保税跨境交易,完成消费者实名认证、OCR识别、商品下单、履约清关等全链路流程可视可控,实现数据实时传输,订单全流程在线,让艾多美与中国消费者实现双方供需匹配。同时,构建标准合规的商品税费体系,支持普通商品和跨境保税商品两种税费灵活配置。
面对艾多美广大会员,艾多美电商2.0提供了APP、小程序、PC端商城等多个触点,升级了视觉界面效果,简化了会员操作,打造全面焕新的线上购物体验。同时,提供直降、秒杀、满减等多种促销功能以及会员积分体制等丰富的消费场景,激发客户活跃度和积极性,提高交易频次和交易量,以实现真实可见的销量增长。
端点科技携手搭建的艾多美商城2.0实现数据可视化分析,并升级商城视觉交互系统,给运营者和消费者均提供全新的服务体验,为更广阔的蓝海市场提供了强大保障,端点科技也将持续发挥自身优势为艾多美业务发展探索可复制、可推广的端点方案与智慧。
【客户证言】
“本次项目建设的挑战不仅是业务创新升级,同时还面临着总部及三方系统的对接和沟通、视觉创新的精益求精、艾多美特色场景的完整适配、以及疫情的影响,在整个项目建设过程中,大家互相协作、互相支持、互相理解,我们特别认可和感谢整个交付团队的专业与专注,艾多美2.0是我们共同的成功!“
——客户感谢信
“1.0商城我们从韩国移植到中国很艰难用了整整两年时间,上线后还是问题不断,和大家合作的2.0商城,不仅在前端商城打磨出了让会员满意的线上购物场景,在技术架构和后续运行保障上,也是最领先建设,所用时间,缩短到了之前的一半,我们仅用了一半时间,就一起交出了满意的答卷,大家是最棒的!我也会把先进的技术架构对韩国总部推介。“
——艾多美(中国)-IT Team长 Jun","status":"PUBLISH","label":null,"videoMaterialUrl":null,"backgroundMaterial":"//terminus-emp.oss-cn-hangzhou.aliyuncs.com/trantor/attachments/04638c7a-8b4a-4931-a24e-6148a05418d2.jpg","hiddenStatus":"UNHIDDEN","source":null,"latest":true,"siteId":1,"commonFieldModelBO":86425,"jumpBOId":null,"moduleType":null,"site":null,"jumpBO":null,"exampleSolutionRelation":[{"id":27618,"extra":{},"context":{},"originOrgId":0,"version":0,"deleted":0,"createdAt":1706777010000,"updatedAt":1706777010000,"createdBy":1004299,"updatedBy":1004299,"exampleBOId":38147,"solutionBOId":16064,"exampleBO":null,"solutionBO":{"id":16064,"extra":{},"context":{},"originOrgId":0,"version":0,"deleted":0,"createdAt":1677055656000,"updatedAt":1678713437000,"createdBy":5043,"updatedBy":5028,"order":25,"name":"美妆日化","desc":"即将上架,敬请期待~~","pageAddress":"https://official-test.app.terminus.io//solution/","pcResourceUrl":"//terminus-emp.oss-cn-hangzhou.aliyuncs.com/trantor/attachments/86ad2ae5-865d-46c4-8431-1db1275c2647.png","mobileResourceUrl":"//terminus-emp.oss-cn-hangzhou.aliyuncs.com/trantor/attachments/090680bf-a81f-4fa7-91cd-5def157fff08.png","naviDesc":null,"industryName":"行业洞察","solLogo":null,"status":"PUBLISH","siteId":1,"industryId":3,"hiddenStatus":"UNHIDDEN","source":null,"latest":true,"jumpboId":22299,"jumpContentType":null,"attachmentUrl":null,"buttonLink":null,"buttonTitle":null,"consultingForm":null,"commonFieldModelBO":36255,"businessSceneId":null,"industryStateIds":null,"jumpBO":null,"site":null,"industryState":null,"businessScene":null,"solutions":null,"businessValue":null,"industry":{"id":3,"extra":null,"context":{},"originOrgId":null,"version":null,"deleted":null,"createdAt":null,"updatedAt":null,"createdBy":null,"updatedBy":null,"order":null,"name":null,"indusIcon":null,"status":null,"desc":null,"siteId":null,"hiddenStatus":null,"source":null,"latest":null,"commonFieldModelBO":null,"jumpBoId":null,"pageAddress":null,"solutions":null,"site":null,"jumpBO":null},"exampleSolutionRelationBOList":null,"exampleList":null,"pcResource":{"files":[{"name":null,"url":"//terminus-emp.oss-cn-hangzhou.aliyuncs.com/trantor/attachments/86ad2ae5-865d-46c4-8431-1db1275c2647.png","type":"oss-cn-hangzhou"}]},"mobileResource":{"files":[{"name":null,"url":"//terminus-emp.oss-cn-hangzhou.aliyuncs.com/trantor/attachments/090680bf-a81f-4fa7-91cd-5def157fff08.png","type":"oss-cn-hangzhou"}]},"attachment":null}}],"exampleProductRelation":null,"videoMaterial":null},{"id":38149,"extra":{},"context":{},"originOrgId":0,"version":0,"deleted":0,"createdAt":1706778809000,"updatedAt":1706779004000,"createdBy":1004299,"updatedBy":1004299,"order":33,"customerName":"锦泓集团","title":"稳中求变,锦泓集团以新消费模式突破增量天花板","desc":"“锦集”商城打通线上线下,激活私域流量。通过搭建共享的业务中台,为数字化运营提供能力支撑。","coverMaterial":"//terminus-emp.oss-cn-hangzhou.aliyuncs.com/trantor/attachments/30c567e0-8c76-4892-a300-75220d214f90.jpg","customerLogo":"//terminus-emp.oss-cn-hangzhou.aliyuncs.com/trantor/attachments/0bf4e434-42ce-457a-a6ae-acd5749d05f8.png","content":"
随着新冠疫情的不断反复以及移动互联网技术的发展,线上零售及消费占比不断提升,直播电商、兴趣电商成为新的消费赛道,线上线下相互融合的新零售运营模式为锦泓集团的业务发展打开了一道崭新的大门。
锦泓集团成立于2003年,中国服装行业百强,主要业务为中高档服装的设计研发、生产制造、品牌营销及终端销售。旗下拥有三大自有品牌,包括VGRASS、TEENIE WEENIE和元先,连续5年同类产品市场占有率TOP5。三大品牌以事业部形式独立运营,在保持独立经营的同时,又形成了相互协调与资源共享的良性竞争生态圈。
1、打造集团统一商城,焕发数字运营新生
为积极发展新业务增长点,锦泓集团需打通线上线下渠道,搭建集团型在线商城,丰富导购分佣、直播等场景化营销手段,构建以链接消费者为核心的私域流量池,促进业绩提升。
端点科技为锦泓集团搭建了集团自营商城“锦集”商城,打通线上线下,激活私域流量。通过搭建共享的业务中台,建设全渠道库存中心、订单中心、结算中心等,为数字化运营提供能力支撑。同时,基于生态共建和客户资源共享的原则,“锦集”商城支持自营及第三方商户入驻开店。
2、一站式云购物平台,撬动销售新增量
在线上引流及用户积累上,锦集商城支持对接腾讯有数平台,打通分销商品交易链接,基于微信生态的公域流量扩大锦泓集团私域流量池,将电商平台的“人找货”属性逐渐转换为“货找人”。通过公众号营销、广告营销等手段,精准投放锁定线上品牌圈层人群,提升品牌认知度,为锦集商城引入高质量忠实客户,并能从流量、获客、商品、活动等多维度进行全触点、多链路销售归因分析。同时,锦集商城拓展销售场景,以小程序直播为切入,改变传统电商的销售模式和消费场景,获得消费者的认可,每场直播交易金额均为百万级。
在实体零售中,导购是零售企业触达消费者私域流量的重要连接点,锦集商城拓展了分销员管理及分销报表功能,联动线上线下门店及导购员,支持多种导购业务场景、支持设置多维度佣金,让导购价值最大化。导购可以通过企业微信与线下顾客建立微信连接,将驻店等客模式转变为线上主动互动模式,对消费者进行种草和辅助决策,逐渐沉淀私域流量,既能实现全时全域的消费者触达,延长用户生命周期,又能创造新的销售增量。
3、盘活全链路数据,实现千人十面个性化营销
基于全链路数字化管理需求,商城搭建了数据中台,整合多个系统、打通各系统的数据孤岛、统一数据口径,打造数据中台通用共享的分析能力,为实现数据资产化、数据赋能业务打下坚实基础。
在线上线下各大用户触点的链路中,锦集商城联动数据中台,基于大数据能力不断丰富用户标签,形成更精准的用户数据洞察和个性化的商品推荐,从而进一步推动商城、互动、营销的优化,实现千人十面的个性化营销。
为进一步有效的管理、运营好会员资产,锦集商城联动锦泓集团会员平台,实现多品牌会员统一管理,通过新人有礼、金卡有礼、消费有礼、异业券等一系列营销策略,为会员提供差异化体验、多元增值服务,激发用户的活跃度和积极性,提升交易频次和交易量。
锦集商城于2021年5月通过微信小程序正式上线,运用场景化营销并结合内容电商的方式,提供了多场景实时连接客户的可能,为消费者提供更多优质商品和服务,实现品牌与客户持续、多触点、深度交互,为零售智能化发展注入新的活力源泉,迎来更大的发展机遇。
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乐歌全球销售的境外线上销售占比超50%,其自建独立网站“flexispot.com”在全球线性驱动应用产品垂直类独立电商网站中处列第一梯队。在乐歌整体从产到销的业务链路中,自建海外独立站是乐歌非常重要的自营销售渠道,因此,为满足乐歌快速增长的海外业务发展需要,端点科技携手乐歌构建DTC独立站。
1、建站无忧:打造专业、灵活、稳定的海外独立站,开拓全球市场
面对当下的市场环境和经济全球化的局势,一大批跨境电商商家正在涌向自建独立站模式,掀起了DTC独立站品牌出海的浪潮。
乐歌经历了中国民营企业外贸业务发展的多个阶段和不同形态,在全球部署了多个海外仓和独立站点,跨境电商板块发展迅猛。强劲增长与严峻挑战相伴而生,为解决乐歌DTC独立站性能、流量增长、客户体验等方面的问题,乐歌选择端点科技DTC独立站方案,打通海外电商交易链路,以更强的技术能力支撑出海业务增长的战略目标。
端点科技海外独立站为乐歌出海提供完整的线上自营销售通路,以DTC模式直连消费者,从建站装修、商品管理、交易管理、内容管理、营销管理等多方面,助力企业拓流量、促转化、创价值、优体验,破解同质化竞争困局,全方位助力乐歌快速建站,稳健增长,覆盖全球。
一方面,独立站完善了DIY商品、商家看板、可视化装修、电商开放平台等能力,为企业提供更便捷的工作流程,为消费者带来更直观的购买体验。另一方面独立站采用中台化架构,多个站点同时共享8个中台能力,实现了“一站建设、全站可用”,极大程度减少了乐歌的IT建设成本,为后续海外业务拓展夯实技术基础。
2、聚合流量:基于海外消费习惯,实现流量高效转化
独立站的长远发展,离不开流量的加持与品牌、产品的营销与推广,端点科技为乐歌英国独立站提供丰富的流量入口、灵活的SEO策略以及高品质营销推广服务,通过聚合流量,提高转化率,加速乐歌业绩增长。
· 丰富的流量入口:对接联盟营销,将联盟营销的公域流量转化为乐歌的私域流量池,扩大销售空间和销售渠道,为乐歌引入精准的消费客群。
· 灵活的SEO策略:支持配置商城页面、商品界面、内容管理界面的SEO信息,通过SEO优化,帮助独立站获得更高的自然排名,从而获取更多的订单转化、更优质的客户、更高的销售额。
· 多样的营销推广服务:独立站提供邮件订阅、邮件营销、博客营销、优惠码促销等多种营销方式,适配海外消费习惯与业务场景,对内促进销售转化,对外提升SEO权重。
以DTC模式直连消费者,端点科技为乐歌出海提供完整的线上自营销售通路。2022年5月乐歌英国站正式上线,基于Google测速网站数据分析,上线前后独立站系统测评得分从38分飙升至88分,首页加载速度从7秒缩短为2秒,日均用户访问量提升70%,订单数量增长了47.4%,在系统性能优化、流量增长、促销营收转化等方面都有质的飞跃。
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提高用户体验,打通外部合作,让运营更轻松!
数字化转型的动机和诉求
1. 随着企业业务不断丰富发展,需要在新的市场背景下,对客户多维观察、多方触达,让信息更加有效,使营销更加可控;
2. 丰富的运营模式需要更强大的营销工具,解决营销方式单一、活动发布困难、自定义成本高等问题;
3. 规模扩展之后,需要实现会员运营便捷化,渠道管理迅速对接,云库策略实施落地,平台需要支持更多的新业务。
端点助力企业数字化转型
让信息更集中,用户体验更流畅
解决方案:端点原生开发APP,整合社群、活动、购物为一体
实际效果:操作流畅,用户在APP就可以完成资讯查看、活动报名、购物全流程。
让运营更轻,让营销更丰富
解决方案:完整的电商营销活动、电子券功能完善、自定义页面装修系统
实际效果:线上电商支持商品级、订单级、平台级营销活动;弥补线下不能用券的缺陷;运营可根据需求装修活动页,无需开发。
让商品、订单和库存,一触即发
解决方案:统一的商品中心、订单中心、库存中心
实际效果:在商品中心维护商品可直接发布到各大电商平台,无需多次编辑;在订单中心可处理来自各电商平台的订单,无缝对接仓库物流信息;云库策略轻松实现共享库存,降低仓储成本和积压消耗。
让外部合作更畅通、更快捷
解决方案:业务中台解决方案
实施效果:业务处理的同时,直接对接外部系统,无需重复操作;统一的中台能力对外输出,降低新业务系统开发难度。
宝胜门店实景图
新营销新故事
门店导购:
以前,我们胜道体育在门店只能销售本店仓库的商品,有时候客户看中一件衣服,我们就得去仓库确认还有没有货,如果没有,就没有办法卖给他们。
现在门店上了mpos会方便许多,可以直接在电脑或者pad上面查询库存,里面不仅能看到自家门店的库存,还能看到其他门店的库存。如果我们店里没有货,就可以直接在其他门店下单,让客户直接回家等着收货就可以了。
电商运营:
我们电商客户这块,是需要同时处理各大电商平台的订单的,还需要查看物流、仓储、订单进度等各方面信息,这些系统都是独立的,之前切换操作特别麻烦。
现在端点给我们搭建的中台系统,可以在一个地方查看各个平台的订单、仓储和物流,系统还有订单自动处理功能,可以直接按照设置的规则进行审核、拆单、选择仓库和发货,我们只用处理一下特殊状态的订单就可以了,大大减少了我们的工作量。
IT信息部:
之前如果我们有新的业务要接入,进行系统开发,周期会比较长,往往我们的开发完成,系统上线时,需求已经变更,业务拓展起来很缓慢。
端点的这个业务中台,有非常强大的可扩展性,还有很强的外部对接能力,大大提升了新业务系统开发的效率,我们曾经只用了20天开发时间就实现了门店异地发货。
在线速览
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新华书店网上商城,基于企业中台构建智慧悦读全域解决方案
在实体书店在转型发展的过程中,新华书店需要一家优秀的软件公司,助力打造一个可以链接全国新华书店万家实体门店、全国出版机构和各地大中型图书馆的电商平台。
端点的加入,帮助新华书店系统以实体书店为发展基础,以国有资本为主导,以网上商城打破阅读空间,以线上线下融合升级阅读体验,共同致力于打造行业级的数字阅读生态。
新华书店网上商城拟联合全国新华书店、出版机构和大中型图书馆的全产业链体系,实现全品种图书上架销售,支持各种品类、套装多种销售模式,可赋能12000家门店,推动全域数字化转型。
双中台重构人货场,实现全渠道联动
新华书店网上商城致力于实现图书业务的全渠道运营管理,构建业务、数据双中台,重塑人货场,实现图书选题、出版、销售、物流的闭环供应体系,打造用户从触达方式、购物场景、商品体系到会员服务的全链路优质体验,搭建商家、门店、出版社、运营四个核心后台以支持零售业务场景的不断发展和丰富。
在系统内以商品中心、交易中心、财务中心、促销中心等多个能力中心为基础构建后台,并提供稳定的开放能力支持线下门店ERP、图书系统、物流公司、云发票等外部系统,实现企业甚至整个产业链的协作联通。
智能化、多维度“悦”读体验
新华书店网上商城利用其线上线下相互引流的特点,进一步拓展其在品牌营销方面的优势。
基于端点企业中台搭建的新华书店网上商城,支持线上下单到店自提等场景,及多种场景配置不同销售活动、销售价格,比如签售会、商城活动等;支持图书商品、系列、套装等多种品牌的商品销售,比如教材、丛书、单品、文创商品等多种品类,给用户打造多样化的消费体验。
弹性库存、策略派单,实现“最后一公里配送”
从物流角度看,全国新华书店各省物流中心功能齐全、人力充足,新华书店网上商城将在此基础上,逐步升级改造智能物流仓库及配送系统;从库存角度看,新华书店电商体系通过库存规则优化,保障千家门店的店仓寻源、弹性库存共享、最优路径派单、最高效率履约,保证库存最大利用率。
未来,新华书店网上商城将利用新华书店系统丰富的门店、仓储资源,打造新华物流,实现“最后一公里”配送,从而创造更多商业机会,为用户提供更优质的服务。
统一行业战线,打造图书生态
目前,出版社与读者消费行为存在信息断裂的情况,无法触达产品销售、库存、读者需求信息等,导致出版机构难以对市场精准把控,造成出版选题的同质化、跟风出版等现象日益严重,易造成资源浪费,也不利于阅读文化环境的良性发展。
新华书店网上商城将利用大量的用户行为数据,打造出版发行行业大数据信息平台,将信息优势转化为竞争优势,串联起生产、营销、销售到生产的完整生态体系。该系统利用大数据技术帮助出版机构及时有效地掌握产品的市场表现,并及时调整出版策略与选题方向联合整个图书行业,共同打造优质且可持续的图书运营生态。
项目价值
实现对30000+供应商进行在线管理
300万图书上架销售,支持各种品类、套装多种销售模式
在一次明星预售活动中,峰值流量到达100,000+ QPS
在线速览
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随着智能手机和移动网络的不断发展,更多传统的行业开始转型走向互联网,深国免集团作为经国家批准,专营免税商品的国有独资企业,拥有多个线下实体店,多年的线下经验吸引了广大的用户群体,更加需要能够尽快的搭建线上商城,以适应多变的用户群体,并吸引更多的商家,建立跨境电商的生态圈。
互联网背景下,用户主导是核心,产品为王是基石,体验至上是关键,口碑传播定成败;新零售背景下,统一的会员、商品、库存、订单系统,O2O的管理模式都成了各大企业的重要关注点。2010年起,跨境电商交易规模渐显,直到2015年,都保持在30%以上的增速。2014年作为“跨境电商元年”,2015年迎来了高速发展期; 2017年,新零售概念提出后,结合线下体验店,跨境电商行业进入爆发期。
在传统的销售模式下,免税企业具有强大的海外品牌资源组织能力,并在各大保税区内自有或合作保税仓,企业⾃身拥有⼀定的运营、物流、供应链服务的经验。但跨境电商依旧面临大平台入驻条件严苛、难以根据实际业务定制化满足需求、仓储物流无统一规范、海关政策调整频繁等问题。
深国免集团作为国内第一家免税店创办者,基于38年免税行业深耕积淀与成熟的免税消费大数据,在原有免税业务基础上大手笔补充跨境商品服务,建立跨境全渠道模式,为传统的销售模式带来出路。
端点帮助企业利⽤跨境资源优势改变传统跨境模式,后端利⽤ERP系统提升供应链管理效率,前端通过全渠道零售+分销+多商户电商生态积极开拓前端市场,通过线上线下融合的免税⾃营+有税联营+跨境联营模式实现⼀体化发展,为经销商和顾客提供更优质的服务,创立“跨境新零售生态”,打造荟萃全球精品的免税&跨境电商平台。
此电商平台具有以下几点优势:
1.支持不同复杂业务的高运营性系统
该项目与一般电商项目不同,免税、跨境业务的复杂性,会涉及到海外购、海外直邮、保税备货等多业务模式共存;商品不同类目税率不同,且会随时调整;商品清关、运输周期长;国内仓、保税仓、海外仓多仓储系统对接;商品备案、订单需要进行实名认证;跨境购物存在限额等问题。但端点支持的业务系统可以成功完成免税业务逻辑架构的搭建和各类第三方系统的数据对接,能适应不同复杂业务的能力。
2.免税自提商城
已实现线上下单线下取货场景,从深国免集团层面提升了线上品牌形象,同时也给消费者带来更好的消费体验。通过系统,消费者可以更便捷地了解口岸免税品的商品及促销信息,第一时间通过移动端完成商品选购和下单预约;同时也给门店带来更加便捷的线上业务拓展方式,提升营销效果。
实现系统核心能力:
(1)线上商城LBS定位推送——根据消费者当前所在地推荐最近的口岸,展示口岸的免税品。
(2)门店系统对接及取货对接——协助完成口岸的取货流程改造,并与系统进行数据对接,提高取货效率。
(3)统一的线上商品库建立——通过系统在原数据基础上完成线上商品数据的拓展,丰富图文介绍等内容。
(4)提升线下门店的营销能力——通过限时折扣、优惠券等营销方式,提升门店的营销能力,完成更好的引流。
3. 自营商城跨境流程全打通
已经完成跨境商城的搭建及业务推广,从跨境商品选品、上架、下单、物流发货完成系统流程性打通。
跨境商城实现了跨境多仓对接能力,系统自由度高,支持适配各种仓储物流企业,适应境外物流模式。系统支持提供境外结算业务的各类数据,对接香港E特快服务,境外物流通往境内,单号不变一个单号全程跟踪。
4. B2B2C商家入驻模式
对于自营的免税商城来说,需要提前囤货,难操作,并且对库存管理要求高,导致商品种类有限。深国免电商平台支持拥有完整、符合国家、电商平台相关政策/资质的完税、跨境企业、品牌商入驻,形成跨境贸易生态供应链,为更多的跨境贸易企业赋能。
5. 端点产品的自有优势和实践经验
在大量的实践案例中,端点产品的优势一次次得到检验:分销系统支持灵活的分销体系,以及完善的佣金管理制度,推动免税商城O2O模式的成功落地;线上线下会员一体化,支持会员等级、会员成长值、会员权益、积分中心等功能;OMS管理,支持对线下免税店的连通,以及供应链物流仓储服务商的WMS仓储管理系统的连通;数据分析,支持运营自定义维度进行数据分析,跟踪线上的运营情况,及时根据数据进行相关的业务调整。
项目价值
从2017年11月上线招募出入境高价值会员15w;
跨境销售总额100w;
免税销售总额突破1000w。
在线速览
i免税海外购——涵盖保税商品、海外直邮商品的全面电商平台,全球原产地直采,自有物流体系,更好服务体验
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2020年突如其来的疫情,改变了迪拜当地原有经济模式,催生用户线上消费习惯,温州超市线上订单量较平时增长5倍以上,O2O电商异军突起成为新商机。
面对线上订单暴增、人力不足、配送环节难调度等问题等一系列难题,温超信息化建设势在必行,迫切需要为用户打造线上线下融合多元的购物体验。
针对温超业务痛点,端点基于公司自主研发的企业数字化平台生态(Erda+Trantor+iGaia+Mule+NUSI)为温超打造O2O零售商城,适配用户场景,实现小成本交付。加速了温超新零售业务全面升级,打通温超2021年战略性布局中重要一环。
五端一体,构建全套O2O解决方案
通过国内众多新零售领域项目的积累和拉通,打造五端一体,构建全套温超O2O产品解决方案,覆盖用户各种场景需要,实现场景支撑、快速部署、灵活应用。
1、提供在线商城(app/小程序/PC端)
基于用户企业VI结合端点NUSI设计体系,定制商城主体风格及交互等设计,打造迪拜领先水平的在线商城,为用户提供良好的线上购物体验。
2、提供门店服务台
基于端点O2O产品,改造温超原有的货到付款、配送分区、异常缺货等场景,进行适配支撑。
3、提供O2O运营中心
优化用户运营流程,提供谷歌地图集成——分区管理功能,解决手动打标问题;构建订单池,实现人性化接单,达成用户弹性调度运力诉求;增设虚拟库存,提供库存逻辑处理,减少资源浪费。
4、提供门店拣货端
基于用户现有门店所用终端,适配交付门店拣货端PDA软件,实现门店快速接单、快速拣货,联动门店服务台处理异常缺货订单等业务闭环。
5、提供司机配送TMS
针对用户实际场景与当地雇员难协调的问题,提供配送端订单自动分区、流转、分配的自动化闭环流程,高效完成订单配送链路,达到用户破局预期。
生态集成,实现“云端”跨越
针对特殊业务场景下打造精品在线商城的出发点,端点基于自行研发的大平台底座加上集成生态力量(大平台+能力),为温超提供更为强大全面的解决方案。
1、集成谷歌地图,解决手动打标
面向海外项目引入谷歌地图,基于LBS定位,根据地图空间数据自动标识,全面实现一图作战,杜绝送货漏洞,提升送货效率;同时,积累相关技术栈,沉淀公司产品,可一键支持国内外地图自由切换。
2、对接云小蜜客服,实现一体化问询
通过对话机器人、会话工厂构建消费者售前咨询、售后服务的一体化客服能力,增设支持基于商品属性的问答场景,可回答产地、保质期、使用方法等具体属性问题,集成客服坐席、统一登陆多页签处置及会员订单等信息,为用户打造智能客服、在线客服商城能力。
3、引入阿里翻译,满足多元客群
温超面向华人客群、东南亚客群,同时需要在建设中适配国际化英语用户群体,端点基于集成平台Mule引入阿里翻译引擎,并构建用户专有翻译引擎,实现在线商城内商品、系统等数据中英自动切换,打造国际化在线商城,降低人力运营成本,更加适配海外场景。
4、引入第三方数据平台,达成数据分析需求
基于用户数据流量埋点分析需要、短信服务需要,引入友盟、大鱼,构建第三方数据流量分析系统,提升运营效果。
温超O2O解决方案作为端点项目出海的重要一战,克服跨国沟通、远程交付等难题,成功打开中东市场,加速推进温超集团整体电商发展战略,充分验证了端点O2O标品的快速落地交付能力,于双方而言,具有战略性意义。
企业数字化转型方兴未艾,正在深刻地改变企业的发展格局,作为国内领先的新商业软件提供商,端点的企业数字化平台生态(Erda+Trantor+iGaia+Mule+NUSI)已在中国头部企业中得到广泛应用,并逐步向海外市场扩展。端点致力于成功推动企业在管理模式、业务运营模式等方面的转型升级,为企业数字化转型保驾护航。
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针对大华业务痛点,端点基于自主研发的企业数字化生态为大华打造O2O零售商城,将大华的线下流量汇聚至线上,加速了大华新零售业务全面升级,提升线上线下全渠道客户体验,真正实现了以消费者为中心的智慧零售。
1、O2O电商平台APP客户端
大华超市APP客户端(iOS/Android)已全新上线, 为广大消费者提供店内取货及本地到府送达服务,所有商品都在一指之遥。同时,APP端支持顾客对于称重类商品按份购买或按重量(g/kg)购买。
2、O2O系统管理后台
O2O系统管理后台包含总部系统运营后台和门店独立的管理后台,实现集团总部和门店权限的分离,总部可以实时查看销售数据,门店拥有管理本店商品的独立权限。
3、为门店配置拣货APP
基于用户需求提供的门店拣货端PDA软件,支持在PDA上按照订单维度和商品维度接单并拣货,有效提升接单、捡货效率。
4、引入谷歌地图,进行门店定位
大华超市手机APP客户端接通Google Map可进行门店定位,为每个门店单独设定服务范围,消费者可以自行定位进入就近门店进行购物。
本土化设计:因地制宜,随需而变
端点基于客户需求,在自主研发的大平台底座上集成生态力量(大平台+能力),对整体O2O方案进行了本土化改造,根据消费者生活习惯、语言习惯、纳税方式等影响因素进行多重分析预测,以做到因地制宜、随需而变,为大华提供更为强大全面的解决方案。
一站式服务:赋能新商业模式
大华O2O项目是端点在美国首个新零售项目,开启了大华数字化转型之路,真正联动了大华现有线下门店资源,串联成线下履约网络,同时丰富大华线上业务,为新零售赋能。在北美、南美甚至全球零售业具有辐射作用,为急于转型的线下零售业提供良好的参考案例。
新型消费元素的出现,并非消费形式的简单变化,它使得消费不单单是一个支付过程,而是借助数字化平台,将消费体验再升级,从而迸发出消费零售行业全新的内生增长潜力,而其背后连接着的是一个个日益完善的企业数字化管理系统。
作为国内领先的新商业软件提供商,端点的企业数字化生态始终参与零售行业的转型进化当中,并逐步向海外市场扩展,致力于成功推动企业在管理模式、业务运营模式等方面的转型升级,为企业数字化转型保驾护航。
在线速览
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企业简介
岁宝百货控股(中国)有限公司是一家香港联交所主板挂牌上市公司(股票代码:00312.HK),总部位于中国广东省深圳市,是集百货、超市、家电、商业配套等功能齐全的大型连锁商业企业。
项目目标
作为深圳百货业“老字号”的岁宝百货,顺应大环境和大趋势的发展变化,抓住难得的发展机遇,调整战略规划,加快向现代百货业转变,向规模化、品牌化、功能化、综合性迈进,一直加快传统百货的升级改造,提升顾客的购物体验,是岁宝一直以来的方向。
为提高客户体验,基于配送覆盖圈3km1小时送达的服务目标,通过移动互联网的搭建自营O2O平台。
项目初期目标为搭建以i岁宝电商平台为核心,通过O2O门店管家系统、众包配送系统、微店分销等多套生态系统,完成岁宝百货线上业务的升级。
岁宝消费者体验场景
方案优势
项目基于端点高可用开发平台,基于销售方式的升级驱动,从系统和业务上给岁宝带来了一次全新能力升级。系统有如下优势:
新场景快速开发:为使门店有区域O2O能力,企业决定采用众包配送模式,Erda平台可以支持此类需求的快速实现,支持业务创新和应对不确定性。完成ERP、POS等多套系统的集成,打通线下门店库存,提搞了库存周转率。
业务量和业务形式不受制约:移动化多端覆盖能力,IOS、安卓、微信等多终端触达保证一致的体验,同时减少大量的开发实现的时间;支持未来快速实现B2C、B2B2C、B2B等业务转型升级;支持系统开放自主能力,门店数量不设限制,支持快速开店;具备分销系统能力,精确计算订单与复杂的分销佣金结算。
支持多种营销模式:创新的配送半径功能的设计,满足配送区域的精确定位;支持送货上门、门店自提、B2C快递送达等多种购物模式,给消费者带来更多的选择;支持SNS社群的营销,覆盖微信等社交媒体,扩大企业的营销渠道。
业务优势
1、创新的配送半径功能的设计,满足配送区域的精确定位,相比行业内半径覆盖更加节省门店的派单和配送效率;
2、搭建岁宝的线上商品库,让岁宝从原来SAP的行数据变成一个具备标准化对外能力的商品中心;
3、支持送货上门、门店自提、B2C快递送达等多种购物模式,给消费者带来更多的选择
4、岁宝的C2C众包配送模式,通过系统手段解决本地化配送服务,让共享经济在百货商超行业得到发展;
5、支持SNS社群的营销,覆盖微信等社交媒体,扩大企业的营销渠道;用户第一时间推送,提升⽤用户转化率,增强客户体验和粘性;
6、O2O运营经验:基于端点多家业务合作伙伴,提供最佳的技术解决⽅案和部分运营能力,促成产品的不断完善。
在项目实施过程中,端点的产品有效地支持了岁宝这家连锁企业的创新模式和定制需求,例如岁宝的C2C众包配送模式,让共享经济在百货商超行业得到发展;并且支持SNS社群的营销,覆盖微信等社交媒体,扩大企业的营销渠道;支持预定、拼团、集采、团购等不同销售模式,给消费者和企业带来更多的选择等。端点灵活的高开发、高运营平台,给产品的多元化实现带去了更多的可能性。
项目价值
以深圳一个城市为例,通过搭建移动商城扩充销售场景,在门店规模不变的情况下,实现30%的销售额新增
通过会员体系拉动,实现20%客单价提升
相比2016年,整体经营成本降低5%,毛利新增5%
在线速览
岁宝百货旗下官方购物网站:为用户提供海量优质商品,每日限时秒杀商品。
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随着业务不断发展,PTG面临着传统商超的各种业务痛点,尝试寻求一套完整的新零售数字化转型方案,用统一的系统管理商超、加油站、零售店等线上线下业务,解决过去业务割裂以及未来业务不清晰等问题。同时,开发诸如在线批发、本地商店和加盟商的SaaS服务、客户增长管理等新业务场景,驱动业务增长。
1、系统加固:重构业务中台,实现全业务流程闭环运营
PTG零售业务快速发展,迫切需要打通业务、库存、财务等全链路流程。端点科技帮助PTG搭建全渠道业务中台,建立价格中心、商品中心、库存中心、订单中心、促销中心等共享能力,完善全渠道主数据管理能力,实现库存通、商品通、营销通、订单通,对PTG的供应链体系、营销体系、结算体系进行新的探索。
基于业务中台,PTG可以实现交易全流程数字化,例如全渠道订单统一管理,可以降低运营成本;灵活支持多种促销规则、促销活动统一下达各渠道,能激活销售并精准核算营销活动毛利率。同时,统一集成平台能集成所有零售业务系统,提供统一的数据服务,支持弹性扩容快速响应业务需求。
概括来说,通过端点科技构建的业务中台,PTG将营销活动数字化、门店数字化,把POS、线上商城、加盟店等众多离散的数据打通,将线上线下分裂的渠道整合在一起,构筑一个面向消费者、以数据驱动、运营导向的数字化运营体系。
2、整合升级:升级门店数字化体系,打通门店POS系统
PTG零售业务以自营门店和加盟商分销业务为主,传统POS易出现订货效率低、促销时发货慢、对账不清晰等问题。门店数字化升级以重构POS为切入点,基于端点科技业务中台全面升级POS能力,连接PTG 500多家门店、打通三方订单平台,串联各个交易流程,实现自动寻源、统一履约、实时反馈、财务核算的全流程闭环,订单、履约、库存无缝衔接。
在加盟商分销业务管理侧,基于端点科技业务中台,PTG为加盟门店提供Local POS及B2B供货平台,能够与PTG自营商超的POS系统无缝集成,实现自营和加盟业务的订单自动化流转,大幅简化销售流程,提高履约效率。同时,加盟店在B2B平台进行下单,交易数据能真实沉淀,PTG总部可将销量、库存、会员等线上数据进行挖掘、分析,指导加盟店进行补货决策,实现双赢的销售扩张。
3、业务创新:线上线下一体化,让商品更及时地送达客户
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秉承以消费者为中心的经营理念,PTG拓展了新零售服务场景。过去,线上订单只能从指定仓库发货,多个门店的仓库无法实时共享,货物无法及时从离客户最近的仓库送达客户手中。现在,PTG拓展了三方电商平台O2O能力,支持线上线下融合,并通过业务中台的寻源能力,将传统的第三方电子商务履行能力从中心仓库升级到门店网络,形成中央仓、大店仓、加盟店仓的供应链网络体系,支持订单高效分发和快速响应,优化履约时效和成本,使商品能够及时、高效地送达客户端。
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端点科技为新华互联电子商务有限责任公司(以下简称“新华互联”)打造的ERP项目聚焦订单处理、对账结算等关键业务环节的自动化处理,有效提高业务效率与准确率。新ERP系统仅上线一个月,便推动新华书店业务从订单、结算到财务完整链路的全面提效,新增物料400万以上,累计处理订单超17万单,结算明细超37万条,再次以互联网化运营模式夯实企业核心竞争力,印证了端点科技新一代ERP在国企数字化转型中的强大应用能力。
1、订单提效:打造多场景无缝业务链条
新华互联ERP系统横向无缝对接网上商城等对外电商平台,纵向覆盖从销售订单到发货结算的采销业务场景,包括以销定采(即一件代发)、线下团购、补单等多元业务类型。针对一件代发和线下团购业务,新华互联ERP系统可以自动同步并处理来自各个渠道的销售订单进行集中管理,实现业务数据一致性和准确性,确保订单创建到供应商执行过程的及时无误。此外,系统还支持多种订单类型的灵活管理,包括常规订单、补单订单和售后订单等,保障业务流程的顺畅运行。
系统上线一个月,平稳支撑超400万物料管理,月均订单数量达2万以上。
2、 结算提效:实现高效同频的结算业务
订单完成后,新华互联ERP系统可自动生成结算项,支持批量导出明细列表方便线下核对确认。若确认无误,系统则自动创建结算单并生成应收应付单,大大简化财务流程,实现对账结算及财务记账流程的自动化,有效避免了传统手工结算过程中可能出现的人为差错。
ERP系统的深入应用,使新华书店业务结算效率直线提升400%,准确性精确至99.99%。
3、财务提效:建立自动流转的财务记账
新华互联ERP系统还具备强大的财务记账能力。通过会计引擎,系统可以自动生成记账凭证,并提供丰富的报表查询功能,并提供丰富的报表查询功能,建起业务数据和财务总账数据的流通桥梁,从而帮助企业管理层实时掌握财务状况,做出更加科学合理的决策。
系统上线后,财务凭证的生成从每月月底做账变成实时自动记账。
4、系统能力:解决可配、可靠的发展诉求
在顶层应用之下,新华互联ERP系统凭借端点科技新一代ERP可配置、可扩展特性,在底层技术上也体现了功能高可配置、性能高可靠性的全新能力。
l 功能高可配性
新华互联ERP中订单类型、定价策略、结算规则、会计引擎等功能模块全面支持可配置化,其中定价策略配置作为贯穿业务定价到财务结算的关键环节,其高可配置的灵活度实现多套业务及供应商结算价格的快速计算。
l 性能高可靠性
依托强大的技术支持,系统上线1个月内累计处理超过17万笔订单,完成超37万条结算明细的精确处理,并轻松承载400多万种物料,实现20万物料页数的秒级翻页,以稳定的的技术实力将ToB的精细化管理顺滑承接ToC的高并发业务。
新华互联ERP项目是端点科技新一代ERP赋能央国企转型的成功实践,也是新华书店百年老字号迈向新兴业态、焕发新生机的重要举措。双方将携手打造智慧书店,持续为大众带来畅享阅读新体验。
【历史沿革】
>> 2015年,新华互联电子商务有限责任公司由新华书店总店联合全国各省市新华书店共同出资成立,是以新华书店网上商城建设和运营为核心的高新技术企业。新华书店是中国出版集团成员单位,隶属于中共中央宣传部,是国家官方书店,也是国家刊物宣传与发售处之一,管理机构为新华书店总店。
>> 2018年,新华互联与端点科技联合搭建的新华书店网上商城发布上线,商城整合全国新华书店的优势渠道资源,构建智慧“悦”读全域解决方案,形成线上营销和线下体验相结合的出版物发行新模式。
>> 2024年,为进一步提升运营效率和管理水平,新华互联再度携手端点科技搭建全新ERP系统,旨在通过数字化手段提高业务处理速度和准确性,为客户带去更高效的创新体验。
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中南购供应链协同云平台,精“采”呈现、“购”建未来、“协”手前进、“同”舟共济
中南置地为中南建设集团旗下房地产旗舰品牌,在母集团多产业链融合联动的支持下,实现快速发展,获得2018中国房地产开发企业20强、2018中国房地产开发企业商业地产运营10强等多项荣誉。
近几年来,深化供给侧结构性改革一直都是国家建设现代化经济的重要工作方向。在党的十九大报告中,“现代供应链”一词被首次提出,报告还明确指出在现代供应链等领域培育新的增长点、形成新动能。另一方面,企业在供应链侧如何采用数字化、智能化的运营手段,提升采购管理效率和供应链协同效率,成为了一大难题。
在改革浪潮中,端点帮助企业建设现代供应链,加速供应链管理的数字化改革。端点协同中南置地搭建的中南购供应链协同云平台,是以打通房地产开发中供应链管理各个环节的信息流、提升供应链管理能力、整体降低供应链成本、实现全供应链的互赢互惠为目标,而进行的一次房地产企业数字化转型实践。
统一的平台实现业务整合、信息统一、数据集合
长久以来,不同的外部系统所导致的信息孤岛一直困扰着大多数的房地产企业,系统间的相互独立造成了数据汇总困难、信息不共享的问题,无法通过数据分析来辅助管理层决策。中南置地步入高速发展新阶段,随着规模快速发展,对供应链的管理也产生了更大的挑战,依靠外部冗杂的系统已经不能满足其业务发展的需要。
为此,端点基于企业中台,帮助搭建统一的中南购供应链协同云平台,实现内部工程、采购、成本、设计、营销、运营、财务人员及供应商等多角色在线协同采供。统一的采供平台是全链供需一站式平台,全面覆盖集采供业务中的所有场景;统一的平台,实现采供双方根据同步对接的信息进行在线协同采购;打通系统“壁垒”后实现全过程业务数据沉淀,且可为采购战略的制定、调整提供数据支撑。统一平台实现企业各大业务条线之间、企业和供应商之间的业务、信息、数据统一,助力中南置地提高采购效率、促进供应链高效管理。
采购商城平台助力企业提高采购效率、实现需求管控
构建中南置地甲供材类物料在线购买的采购商城平台,采用电商式的界面,所见即所得。平台赋予供应商自主上架商品的能力,操作简单便捷;实现采购事务线上化,无需培训即可快速上手,在线提报采购需求,提升采购效率。
另外,在平台尚未对外开放之前,企业的需求人员在采购商城基于合同提报需求、进行采购,由采购人员根据企业签署的战略协议进行采购需求管控和成本控制。因此企业的采购均在战略协议的基础之上,企业可利用平台做到采购需求管控控制、采购成本监督。
多维度的供应商绩效管理支撑下的供应商全生命周期管理
基于统一的采供平台,端点帮助中南置地建立严格、标准、合规的供应商准入、分级、绩效评估体系,线上进行供应商的全生命周期管理。而在供应商的全生命周期管理中,绩效考核无疑是重中之重的一个模块。传统的供应商绩效考核,大多采用单一维度考核,考核结果不全面、不细致、难溯源。端点根据中南置地的业务现状,分解细化管理活动,采用多阶段、多维度的绩效考评模式。绩效考核采用【评分层/订单层—评估层—合同层—区域公司评级层—集团公司评级层】的方式,将供应商的绩效管理任务分摊到日常的工作活动中,实现多维度的供应商评估。
以多标段为特色的全链路交易结算体系
平台支持中南置地需求—寻源—合同—执行—结算全链路的交易和结算活动。采购需求填报、采购策略编制、寻源招标、合同签订、下单、验收、请款、绩效考核等供应链业务节点,中南置地对外快速协同响应;相应地,供应商在平台进行投标、合同签订、发货、付款、发票管理等,实现对销售过程的全链路管理。
端点助力中南置地探索一条整合产品流、信息流、资金流的供应链管理路径,努力将“一切业务数据化、一切数据业务化”,打造中南置地与合作伙伴去中介化、产业互联、协同共创的供应链生态圈,加速实现生态共赢,探索中国房地产的数字化之路。
客户反馈:“在项目实施和运维过程中,贵司团队以扎实的专业能力,敬业的工作态度,科学的项目管理方式,得到我司各领导和同事们的高度认可,给我们留下了深刻的印象。中南购供应链云平台是中南置地信息化的重点项目,公司对此非常重视,期望通过该平台的实施和推广,提高中南置地和供应商的协同能力,降低供应链的总成本。同时也期望借端点强大的技术实力和大数据资源能够给中南置地未来的信息化和业务带来帮助和指导。最后,感谢端点团队的付出!”
项目价值
承载中南置地33类甲供材物料的采购
为中南置地年25亿+采购额保驾护航
实现对30000+供应商进行在线管理
在线速览
中南购供应链协同云平台——中南置地实现信息化的重点项目,致力于提高中南置地和供应商的协同能力,降低供应链的总成本,实现生态共赢。
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万科采筑平台,地产采购届的“天猫”
采筑电商平台(www.vvupup.com),是由万科、中城投资、中天集团等联合发起,以建筑材料设备采购商城为主体的综合性服务平台。
房地产作为我国支柱产业之一,也受到国家大力推进供给侧改革的影响,供应链创新是不可避免的方向。在这样的创新中,降本增效依旧是行业发展的重点,但信息不对称造成的沟壑无法填平,千万数量级的供应商造成筛选人力成本过高,以采购为支点打通房地产从前端设计、生产、工程施工、销售、运营等各个环节,进而实现供需匹配,促进降本增效势在必行。作为在房地产行业拥有超过30年经验及丰富成果的万科在采购方面对产品品质的标准化管控,给呼之欲出的垂直采购平台带来参考意义;互联网的高速发展为这样的供应链创新铺开了一条大道。
端点作为互联网创新企业,拥有互联网一流的平台技术能力和实践经验,和采筑一起,共同孵化出依托于互联网技术促进上下游交流、合作、交易的优质服务平台与交易平台,以互联网为支撑,以成熟行业采购标准为理论基础,集合产业链优质供应商,将行业合作变得更高效、更透明、更节约、更集中。
平台依托于万科新产品研发、品质管控、供应链管理等领域超过30年的积累与实践经验,针对地产供应链交易环境不透明、产品质量不稳定、供应链管理效率不高、资金成本压力大等问题,提高行业采购透明度,共建绿色采购标准,提升供应链产品与服务能力,助力行业供给侧改革。
截止到2018年2月,平台拥有采购商客户373家、供应商有3031家、提供81大类75000+种产品及服务,2017成交超过400亿元,每亿元成交周期由原来90天缩短至不到1天。
采筑的采购服务平台旨在搭建一个公开、透明、市场化的B2B第三方商务平台,将采筑的供应链管理能力输出到整个行业,也将端点的技术能力服务于广大企业,平台拥有四大核心价值:
降低成本
该平台是万科唯一采购渠道,拥有巨量采购规模与透明交易环境。
透明交易:交易环境透明,可实时追踪产品价格、订单状态。
联合招标:与万科、中城联盟、大型开发商联合招标,最大化规模效益。
不赚差价:纯粹的第三方服务平台,不以赚取差价为盈利手段。
质量控制
通过百分百覆盖的天网质检、以客户为中心的技术标准、统一的供方管理,从源头开始把控质量。
天网检测:提供20000+组产品质检报告,覆盖采筑所有商品,供需求方随时查阅,为行业提供产品质量参考。
质量标准:900万+客户真实体验反馈,万科建研验证发布的技术标准。万科建筑研究与工程采购中心和采购商共同制定采购产品的质量标准,并且依照质量标准对工厂仓库、项目现场实施抽样,将抽取样品送往具备检测能力的实验室检测。2016年已实施400+项目,全品类10000+组样品检测;30+社会优质第三方检测资源。
供应商管理:统一的供方评估体系、共享优秀供方资源、黑名单。
采购效率提升
足不出户,即可比对产品、筛选供方、招投标、签约、在线下单、收发货、支付、结算协同,交易全程可视化。
在线采购:商城支持买卖双方足不出户,在线交易。
辅助决策:商品带天网检验证合格的质检报告,且关联其在实际项目中的使用情况。
结算协同:为交易双方提供一站式的在线结算与税票服务。
更智慧及安全的供应链
平台提供客户最新定标产品,业内最新技术与设计,并为平台产品质量及交易履约提供全面服务。
超级产品:客户最新定标产品、供应商最新发布产品、爆款促销产品。
交易服务:产品质量、货不对板等问题,由平台监控管理,参与协调解决。
供货服务:参与供应商生产计划制定,协助确保开发商订单按时交货。
B2B类的平台在市场成熟度和市场影响力方面前景可期,基于产业链一体化服务的管理平台也是房地产供应链创新之举,采筑和端点的这次联合实践,能够为客户提供恰如其分、高性价比、真才实料的产品,是符合市场需求的,也是具有行业标杆意义的。
项目价值
100000+SKU覆盖80个行业品类;
汇集3000+优质供应商;
年交易额超过1000亿元。
在线速览
采筑电商平台——是由万科、中城投资、中天集团等联合发起的B2B建材采购平台。采筑是万科唯一采购渠道,巨量采购规模与透明交易环境。
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打造数智园区“中枢大脑”","desc":"解决方案主要基于端点提供的多产品线PaaS底座能力,通过技术共享、场景丰富等方式,为园区产业输出统一的科学规划、产业引进、园区运营的商业模式。为打造数字化园区的中枢大脑,起到了关键的作用。","coverMaterial":"//terminus-trantor.oss-cn-hangzhou.aliyuncs.com/trantor/images/6762022b-0ebe-4ea6-bc7f-554218bd28c8.png","customerLogo":"//terminus-trantor.oss-cn-hangzhou.aliyuncs.com/trantor/images/954f75be-8d7b-4c62-8c89-1eddc8a84395.png","content":"端点科技智慧园区解决方案 打造数智园区“中枢大脑”
12月21日,端点科技智慧园区解决方案在山东济南中升产业园区正式上线。解决方案主要基于端点科技提供的多产品线PaaS底座能力,通过技术共享、场景丰富等方式,为园区产业输出统一的科学规划、产业引进、园区运营的商业模式。为打造数字化园区的中枢大脑,起到了关键的作用。
“数字化+智慧化”正成为新一代园区的标准
今年4月,国家发改委和网信办发布了《关于推进“上云用数赋智”行动,培育新经济发展实施方案》,方案明确了以“上云用数赋智”的六字方针,指引各行业各领域加快推进数字化转型,也为产业园区的发展升级指明了方向。
在园区行业不断探索应对挑战和转型的过程中,智慧园区升级为“数字化+智慧化”的数智园区的集合体逐渐成为共识。
新一代的数智园区,通过基础平台融合边缘设施、云计算、大数据、人工智能、IoT等新技术,基于园区数字化底座和共享能力中心构建业务应用,实现设备、数据、业务一体化建设与运营,支持开放的多厂家、多场景、多部署模式业务应用构建,同时支持跨园区、跨业务领域、跨行业的生态联接。
端点科技智慧园区方案 助力搭建园区“中枢大脑”
目前,端点科技赋能的园区数字平台能够支持的能力中心包括:会员运营中心、商业生活中心、产业运营中心、智能运营中心、用户鉴权中心、数据运营中心、工单流程中心以及预警报警中心。
值得一提的是,架构中的“园区数字化底座和共享能力中心”,用来实现各业务板域之间的链接和协同。也是此次中升产业园区方案实施的基础及中枢大脑,依靠的正是端点科技的数字化底座产品Dice作为支撑。
端点科技自主研发的企业数字化平台生态(Dice+Trantor+Dalaran+Gaia)已具备园区中台能力,可将核心能力以数字化形式沉淀到平台,形成以服务为中心,以业务中台和数据中台构建起数据闭环运转的运营体系,持续提升业务创新能力,保障关键业务链路的稳定性和高效性,最大限度的减少数智园区“重复造轮子”。从而打造丰富灵活的“大中台”-八大能力中心,支撑数字园区“小前台”-六大场景应用,在创新拓展、更新迭代的过程中更加灵活敏捷。
端点科技技术研发中心分析,未来数智园区的发展路径会是以数据为核心要素,是以数字运营为核心生产关系,并实现生产力全面提升的新型园区,是人/物/空间全面联动的新型园区,不仅涵盖了完整的产业生态,也是一个具备自生长的有机生命整体。
端点科技一直致力于推动数智园区的发展和演化,围绕园区生态,提供数字中台、业务应用以及数据平台的整体行业解决方案。同时,结合多年来行业的服务经验,端点科技打造了贴合园区多业态发展的技术底座以及园区应用开发平台,并通过技术手段,能够有效降低业务演化过程中带来的系统重复建设、转身成本高以及数据断层等问题,快速响应业务发展。
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招商局蛇口工业区控股股份有限公司(简称“招商蛇口”)是招商局集团旗下城市综合开发运营板块的旗舰企业,中国领先的城市和园区综合开发运营服务商,拥有地产、商业、公寓、邮轮、酒店、文化、健康等多个业态。
01 打破数据孤岛,破解多业态客户经营难题
“以客户为中心“是数字化转型的核心理念,是各行各业已经达成的共识。招商蛇口极其重视维护客户关系,努力打造客户极致体验和服务。
招商蛇口每个业态之间都拥有大量数据资源,但业态之间的数据互通性不足,难以实现流量在公司内的转化,不利于形成多业态经营共生共荣的优势。对于业务单位来讲,最急待解决的共性问题是:对客端品牌没有形成合力,存量客户资源未能充足盘活。
因此,招商蛇口期望通过打造统一的“大会员”数字化运营管理体系,融合线下线上的流量红利,转变多业态的管理模式和业务模式,形成多业态会员一体化资源池来实现全价值链客户经营。
02 以客户满意度及大会员平台建设为切入点,促进各业态融合
为了促进多业态融合,连接地产多元业务的消费者和供给端,招商蛇口借助了端点科技的解决方案,“以客户为中心,以用户体验为核心”,成功构建起了一体化、联邦制的招商蛇口大会员体系。
一方面,实现客户会员在各个业态间统一身份,保证各业态会员独立、灵活运营的同时,提供差异化、精细化的运营及服务。
另一方面,可以从总部层面拉通各业态及生态间的流量、积分及权益,支撑跨业态、多空间、全领域的客户管理和运营,有效整合公司的品牌流量,精细化运营客户全生命周期,为招商蛇口构建“美好生活”数字服务生态圈的目标提供有力支撑。
03 搭建统一服务入口和大会员中台,实现跨业态经营
端点科技协助招商蛇口建立的大会员运营平台由“招商荟“小程序和大会员平台组成,形成了”招商荟体验 + 大会员运营平台赋能“的整体架构。
招商荟在前端实现统一的对客体验,基于当下城市客户实际需求,整合招商蛇口片区内资源及权益,招商荟小程序集成了“购房、邮轮、健康、会展、购物、办公”六大核心板块和“积分打卡、热门活动、积分商城”三大互动营销能力,以“一城一页面”本地服务圈,助力各业态在共享流量的同时,实现交叉服务。
大会员后台初步实现用户画像、赋能销售、活动管理、用户研究、钱包服务等能力。同时,支持“联邦制”运营,通过在公司层面有效的客户洞察,识别各业态的目标客群,探索实践公司多业态内的流量置换及投放,激活流量的内循环。
04 数据驱动业务,打造持续增长引擎
招商蛇口大会员运营服务体系作为企业级赋能平台,将多业态积累的客户数据加以沉淀、提炼,将数据优势转化为业务优势,投入运营后,带来了一定成效:
对客户来说,大会员平台拉通多业态服务资源,统一招商蛇口各业态前端入口,支持日常报事报修、开门、停车、缴费等,有效提升服务质量,逐步提升客户体验和品牌口碑。
对一线运营人员来说,大会员平台通过营销工具提供多种营销活动模板,支持运营人员快速便捷地完成活动的建立与投入,快速落地营销策略。同时,能同步反馈营销数据,优化营销决策。
对企业总部来说,大会员平台打通全业态客户数据,将海量数据进行统一的存储和管理,打造属于企业的数据“蓄水池”。接下来将通过多业态经营实现招商蛇口强弱版块交叉导流,随着平台功能的进一步完善,可以让各版块之间的成本与收益通过平台轻松地完成计算、核算、结算,能把每一笔账算清楚,把每一分钱都用到实处。
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随着数字化转型进入深水区,各行各业都面临着数字化建设的挑战。建材是企业线上采购增速最快的品类,虽然线上渗透率极低,但发展潜力巨大。伴随互联网、大数据等技术的迅猛发展,企业级采购电商化趋势愈发明显,这些传统建材行业亦加入“转型升级”的阵营。
近日,中海地产旗下的领潮供应链携手端点科技开发了 B2B 建材交易综合服务平台,共同布局智慧供应链 B2B 新生态圈
领潮供应链隶属于中国建筑集团有限公司旗下的中海企业发展集团有限公司(简称“中海地产”)。中海地产创立于 1979 年,拥有 43 年房地产开发与不动产运营管理经验,聚焦“不动产开发”、“城市运营”、“创新业务”三大产业群,具备行业领先的设计、开发、建造、运营、物业服务等全产业链整合联动能力。
1、强强联手,打造数字化销售新样板
建材业从传统迈向现代的进程中,显然离不开数字化系统的全面升级和数字化服务的强势驱动。
中海地产基于行业领先的集采价格优势以及 20 余年建材供应链管理经验,与端点科技展开合作,共同开发了公开透明、优质低价、便捷高效的资源共享平台——领潮供应链,将中海地产自身优势赋能全行业,解决行业采购痛点,助力中小房企降本增效。
领潮供应链平台提供自动化、标准化的销售流程,覆盖客户管理、下单、支付、履约、售后、结算等在内的核心业务,是产品与服务交易的主要渠道。
平台全面覆盖地产基建行业主流材料与设备,涉及 76 品类大项,10 万款 SKU,涵盖范围包括机电、安装、服务、土建、装修、景观等产品,全面覆盖住宅、公寓、商场、写字楼、养老、教育、酒店等多种类业态的采购需求。
2、交易智能化,直击行业需求
传统采购交易流程中,存在线下合同易丢失、人工结算工作量大、供货周期长、履约环节管控弱等问题。依托于数字化能力建设,运营、交互、供应链、组织和交易等电商生态各环节的运行效率得到全面提升。
在领潮供应链平台,企业可以实现交易全流程数字化、智能化,例如合同线上无纸化签批可永久保存、订单结算系统完全可视化、移动端商城轻松便捷浏览,方便互联互通。
同时,领潮供应链平台还提供区块链技术、供应商评级和履约数据分析,助力业务通过智能化系统进行系统分析和数据运营,可以大幅提高采购效率,帮助买家快速决策,严格保障供货质量,严格保障供货时效。
3、共享中海优质低价,实现拿来即用
依托于中海地产集采价格优势,企业在领潮供应链平台可共享中海优质低价,实现拿来即用,平台大部分产品平均价格均低于行业 10%-15%,直接降低采购成本,解决企业采购渠道少且议价空间小的问题。
同时,领潮平台提供一站式寻源、询价比价能力,通过线上招投标及大数据智能化匹配采供订单,帮助节省采购过程的人工成本、时间成本,并能对项目进行精细化管理,提升采购质量,降低采购风险成本。
4、聚合生态资源,助力领潮供应链行稳致远
对于客户而言,平台定位于向上下游产业链进行拓展,能最大限度发挥集采协同优势,提高供应链协同效率,支持地产业务高速发展,从被动响应向主动服务转变,从传统运营模式向互联网运营模式转变,最大程度发挥中海地产的专业能力及更强的资源优势,为客户真正做到降本提效、专业赋能。
对行业而言,领潮供应链平台为地产行业带来了新型 B2B 电商交易模式,平台品类丰富,呈现出全链条供应体系,有利于牵引地产行业上游产业链,提升行业规模与质量,推动行业向优势方向发展。
更值得关注的是,互联网化的技术架构和业务理念让平台具备良好的开放性,可以快速对接整合外部资源,为合作伙伴提供一站式交易服务。同时,平台能引入外部优质供应商资源,形成适度竞争、良性流动的内外部供应商资源池,逐步完善供应商生态体系,并对外输出优质供应商资源和供应链管理能力。
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在数字经济和数字技术日新月异的当下,建筑地产行业如何通过供应链体系改造推动企业高质量发展,落实“数实融合”国家战略成为重要命题。中国建筑一局集团(简称“中建一局”)成立于1953年,是新中国第一支建筑“国家队”,为国内外客户提供全产业链的高品质产品和超价值服务,集团担任产业链“链长”使命,全力打造数字化供应链典型实践。北京中建一局智采供应链有限公司(简称“智采供应链公司”)作为其所属子企业,致力于成为建筑地产行业最具竞争力的供应链生态服务商。
1、瞄准采购变革需求点,打造数字化供应链
中建集团规模庞大,组织结构复杂,企业业务涵盖广,面临四面八方的供应链采购挑战。一方面,各分支机构之间协同效率低,资源难以整合,以往单独采购模式,无法高效响应业务创新诉求;另一方面,传统采购模式依赖采购员个人素质,难免出现管理内耗、合同履约不力等情况。因此,智采供应链公司承接建设“中建智采B2B商城平台”,通过自主可控的数字化供应链采购平台,保障合规采购,实现采购业务降本增效,有效管控供应商信用,促进现场履约执行。
中建智采B2B商城“五智”目标
2、搭建平台能力中心,灵活提升供应链多元化运营
针对建设需求,端点科技提供覆盖供应商到采购商的全套供应链管理解决方案,以微服务架构的互联网技术平台为基础,以业务中台和数据中台为核心,通过数字化采购门户,将集团内外部采购商和供应商纳入统一供应链管理体系。集团业务的复杂性要求平台功能“既完整,又灵活”,不仅实现供应商与采购业务全生命周期管理,还要让采购流程适应多样业务模式。对此,端点科技构建竞品中心、供应商中心、需求中心等10大能力板块,灵活满足不同业务场景,并支持建筑自营与撮合采购等五大业务模式,提供移动端、客服、供应链金融等增值服务,满足建筑、地产物资集采业务的“双80”覆盖要求。
· 降低成本:具备集采优势,共享优质低价,并实时动态追踪大宗材料价格变化,降低采购过程中的人工成本与时间成本,解决企业议价空间小、采购流程长的问题。
· 提升效率:商城通过商品、采购、合同、交易等一系列智能化管理功能,以及一站式寻源、线上招投标、订单自动化匹配等模式,提高采购效率,降低采购风险。· 采购升级:设立中标信息、资源信息交互平台,破解市场价格波动明显以及供应链整体供需资源不对等、需求无法准确预测等问题。· 及时交付:整合各方数据,实现资源全流程线上管理,保障准确、及时、高效地满足生产需求,解决传统线下采购信息传递低效的问题。
3、拉通产业链大协同,构建互惠互通新生态
中建一局党委书记、董事长吴爱国在中建智采B2B商城发布会上表示,作为供应链管理数字化的又一次革新,中建智采B2B商城要助力产业链供应链上下游整体效率和效益的提升。这意味着,中建智采B2B商城不仅要满足集团内部采购需求,还要高效实现全产业链协同,这也正是端点科技解决方案的一大重要优势。端点科技解决方案基于全域数据对业务进行洞察,并通过模块化、精细化的业务单元来针对需求灵活调整配置,同时具备独立的对外协同能力,各岗位员工以及外部参与方都能进行数字化互动和接入,保障中建智采B2B商城可以快速链接和调整伙伴间协同,成为集团锻造全产业链竞争力、打造第二增长曲线的重要基石。自2023年7月正式发布以来,中建智采B2B商城按照既定节奏持续发展完善并逐步推广,各品类按照业务梳理进展逐步上线,顺利迈入拓展期。目前,平台交易总金额已破70亿元,交易订单数量过万单,开启店铺数量超过1000家,上架商品数量近万个,成为集团降本、增效、赋能的重要依托。
未来,端点科技也将继续凭借在技术创新能力、行业理解与服务经验积累等方面的优势,助力建筑地产数字化供应链建设,整合供应链上下游资源,构建互联、互惠、互信、共赢的供应链新生态。
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中天控股集团有限公司(简称“中天控股”)是一家以工程服务、地产置业与社区服务、新材料制造为三大主营板块的大型企业集团。集团下设中天建设集团、中天华南建设投资集团等8大产业单元,致力于保持大土木工程领域民营企业领先地位。2021年,中天控股列中国企业500强第186位,列中国承包商80强前十位。
随着业务的不断发展,中天控股需要进行采购业务管理模式的整体变革,携手端点科技打造物资数字化管理平台,将线下的采购流程线上化,实现全集团数字化采购的战略目标,支撑中天控股未来的业务发展。
1、以客户为中心,一站式管控采购全流程
针对中天控股信息化水平滞后,各区域公司采购管理模式不统一等问题,端点科技携手中天控股打造了集信息、交易、支付、管理与服务于一体的综合性物资数字化管理平台。平台发挥了集团集约化、规模化采购和资源集中配置优势,构建全新的集采系统,覆盖大宗商品采购、材料采购、零星采购、租赁采购、三方商城采购等采购业务。
· 支持采购全流程统一管控:支持在线完成供应商管理、招标寻源、合同、订单、履约、对账、结算、支付等采购全流程业务,一个平台完成采购所有业务的操作和信息流转。
· 线上化采购商城:打造内部采购商城,提供首页、列表、商品详情、搜索、筛选、排序等功能,满足集团、区域、项目部三级采购管理,通过C端所见即所得的电商式购物体验实现B端复杂的采购场景。
· 提供移动端采购平台:通过提供移动端采购商城业务审批、选品下单、收货验货、供应商评估等功能,让时空不再成为限制因素,大幅提升订单处理速度。
2、深耕建筑行业,采购场景多样化
针对建筑行业采购过程中的特色场景,端点科技为中天控股提供了具有建筑行业特色的解决方案,实现了大宗物资采购、主材利息计算、设备及劳务租赁等场景的成功落地,进一步夯实中天控股数字化采购战略布局。
· 支持大宗物资采购:钢材、混凝土等大宗物资在建筑行业采购量中占比超60%,具有价格波动快、采购区域性强、物资属性复杂等特点。针对大宗物资采购管理,数字化采购平台实现了行情价对接、物料属性个性化搭配、多品牌发货等功能,支撑大宗物资线上采购、下单和履约。
· 支持计算钢材利息:钢材等大宗物资采购,普遍需要计算各种利息,根据行业特性,平台实施了主材垫资利息、逾期利息、后续结算的付款方案,填补了建筑行业的相关空白。
· 支持租赁订单及执行:在建筑行业中,建筑设备大多以租赁方式进行采购,针对此场景,平台完善了设备租赁下单、入场、启停用、报损、离场结算等功能,实现了租赁采购的线上化业务流程。
3、在线结算,助推财务数字化蜕变
针对财务结算杂乱无序、误差大、时效低等问题,平台提供了一整套对账结算服务,包括自动生成财务单据,线上对账结算付款等,代替Excel处理海量财务数据。采购员、供应商、财务等多种角色能在多端实时协同,极大简化了交易和财务结算流程,实现业、财、资闭环体验,帮助中天控股转变财务运营方式,从传统的记账核算迈向流程自动化和辅助决策。
· 结算自动化:平台按照企业的管理要求,能自动生成结算单据,采供双方线上实时协同对账,系统自动匹配发票,大幅提升结算效率和准确率。
· 提供多种支付方式:支持银企直联、银行承兑汇票、商业承兑汇票等多种付款方式,支付完成后,企业和供应商可以实时查阅支付结果。
· 供应链金融:为解决项目部资金问题,平台对接了供应链金融平台,为项目部提供便捷高效的融资垫资服务,解决了项目部的资金压力。
目前,平台以规范、专业、便利与透明四大特性顺势成为提升中天控股竞争力的重要举措,为采购提供数据服务,为决策提供数据支持。端点科技将依靠在数字化领域技术的深厚积累与持续突破,助力中天控股在建筑地产领域进一步升级迭代。
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中国海洋石油集团有限公司成立于1982年,是中国最大的海上油气生产运营商,也是全球最大的独立油气勘探及生产集团之一,2021年位列《财富》杂志“世界500强企业”第92位。自成立以来,中国海油保持了良好的发展态势,发展成为主业突出、产业链完整的综合型能源集团。
01 数字化破解企业经营难题
中国海油之前主要依靠传统的线下销售渠道,无法满足快速消费时代的市场需求,销售模式单一陈旧。多个业务板块之间缺少即时的信息互通和业务联动性,各系统间没有打通,信息流、数据流无法进行跨组织传递,数据价值无法被有效利用。
面对激烈的市场竞争,中国海油制定了打造“天然气互联网生态圈”和“炼化商城”战略,对海油电商建设提出了明确要求:搭建适合企业可持续发展的电商平台,做实做强气电销售运营管理中心,构建完善前中后台一体化销售体系。
02 搭建统一电商平台,构建数字化销售能力
端点科技为中国海油搭建了统一的能源化工领域具领先地位的综合性电商平台,覆盖客户管理、下单、支付、履约、售后、结算等在内的核心业务流程。
海油电商全面支撑成品油、天然气、润滑油、化肥等数百种石油化工产品的在线销售,支持中国海油40多家销售公司面向各类型客户开展销售交易,驱动下游板块销售侧的高效运作和可持续化发展。
通过搭建中国海油自主的线上销售渠道,能有效提升内部运营效率,实现业务可视、可控,充分提升线上销售比重,扩展销售渠道。
03 全新IT能力,支持海油电商平稳运行
海油商城基于专有云搭建私有化Erda平台作为数字化底座,提供企业级云原生 PaaS 服务,支撑大金额交易场景的稳定运行及多个业务系统的研发和运维服务,让客户全周期、交易全过程、支付全渠道、营销全方位四大业务闭环场景有了更为牢固的基础。
基于信息“集成、统一、共享”的原则,海油商城通过端点科技集成平台Mule,实现与8个内部系统和2个外部系统的全面集成,覆盖和掌握了海油商城涉及的信息流、物流、资金流信息,打造了以客户为中心的数字化执行能力,实现全业务链条的高效运作。
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佛燃能源集团股份有限公司(简称“佛燃能源”)创立于1993年,主营天然气采购、输送和销售,燃气工程设计与施工,以及分布式能源、光伏、氢能等综合能源服务商。公司发挥自有大型仓储基地和物流设施的优势,形成浑然一体的供应链网络,积极推进成品油等能源化工产品为主的供应链业务。作为上市企业,佛燃能源早在2010年就在行业内率先提出信息化规划,多年来始终坚持“能源+科技+供应链”的发展方向,积极推进能源业务、科技创新以及延伸业务的协同发展。随着集团成品油销售和采购业务需求的不断攀升,业务精准管理及调度保障要求也日益提高,为提升业务运营效率和协同管理能力,佛燃能源以超前的产业格局和商业视角规划建设供应链平台系统,寻求实现内外系统互联、业务流程互通、业务数据互享的可靠路径,践行能源与科技融合创新,提升业务管理水平及客户服务能力,促进绿色低碳能源的高质量发展。
一、佛燃能源业务需求
1、业务管理无序低效
佛燃能源石油化工贸易业务服务范围和市场份额不断扩大,集团的采购以及销售环节仍然以线下管理方式为主,业务管理与运营工作愈发复杂且工作量逐步提升,尤其内部用户服务管理、外部市场销售拓展等方面的业务繁琐性和工作量的增加,制约了业务的精细化管理和调度保障,对集团发展造成阻碍。
2、数据价值未能充分发挥
集团业务全流程信息流、物流和资金流数据未全面贯通,缺乏关联性,导致经营数据核算不精准、市场数据时效性差、可用性不强,对市场业务决策无法给予持续性支持,甚至存在造成误判的可能性。
3、原有系统架构缺乏延展性
佛燃能源原有系统架构缺乏延展性,禁锢了当前业务的发展需求;系统间孤岛式独立运行,管理成本大,难以迎合未来以聚合更多产业资源为发展战略的生态运营规划,因此当务之急是尽快实现集团内外系统对接,保证平台支撑业务拓展的灵活性和弹性,保障业务融合和可持续发展。
二、端点科技为佛燃能源打造定制化解决方案
端点科技采用新一代ERP企业信息管理系统,为佛燃能源打造全链协同的一体化业务平台,实现了物料溯源、采购管理、订单协同以及仓储物流4大类业务9大业务应用场景,包括供应商全方位信息管理、客商全生命周期管理、全流程线上合同管理、交易订单与发货管理、采销结算与发票管理、履约全流程精细化管理、结算支付与对账管理、数据统计与可视运营以及平台运营与基础管理。
1、业务层:新一代ERP打造“进销存”一条线
端点科技新一代ERP为佛燃能源打造的一体化平台支撑了集团采销业务全流程的管理和运营,并赋予平台透明可控的全流程可视能力。平台功能涵盖供应商管理、客商管理、合同管理、订单管理、支付管理、商品管理、履约管理、结算管理、数据报表及管理等。同时,新ERP出场时内置标准业务流程模版,通过调整配置即可将预制的业务和功能适配于企业业务场景。
平台系统在采购侧通过对采购流程的整合与简化,实现采购智能化。在销售侧,系统承载了合同管理、订单与发货、结算与发票、支付与对账等场景,实现内部高效管理。在库存管理方面,仓储平台可自动生成报表,以云仓一体化管理替代人工核对统计,提升数据准确性与实时性。在客户运营,实现客户从入驻到结算支付的全生命周期精细化管理,在账户信息与信用管控基础上,提供价格维护、价格管控和跌价追保支持,保障客户服务。
平台将进、销、存搬到平台上融合成一条线,并与现有内部系统通过接口集成,实现履约全流程、端到端的可视化管理,提升内部效率的同时联通企业上下游,做到产业链各环节协同作用最大化、物资调配效率最高化、非必要资源浪费最小化。
2、技术层:新一代ERP擦亮平台架构底色
新一代ERP基于云化基础设计和架构,采用多层可配置的设计理念,在业务、技术、平台三个维度,为不同角色提供敏捷、易用、灵活的产品能力。在技术平台层,端点科技将“厚平台,微应用”的设计理念融入底层技术平台的建设中,提升技术架构的可持续迭代和创新能力。平台将业务所需的公共组件统一抽象沉淀在中台层,形成资源丰富、功能齐全的数据处理和服务支持平台,具备强大的数据分析和业务处理能力,为前端应用的轻量化和便捷性搭建提供充分保障。
在面对新的业务需求时,轻巧、灵活的前端应用可基于功底深厚的中台能力做出迅速响应,大幅降低平台的开发和维护成本。同时,构建开放的“互联网+”业务模式,实现外部资源的有效整合、数据驱动的强化应用,在保持敏捷性的前提下,也确保了系统的稳定、安全。
3、产业层:新一代ERP让业态互联“敢设想、能实现”
平台与佛燃能源内外部系统统一集成,持续沉淀并打通业务数据,通过数据报表及管理驾驶舱看板等功能,有效挖掘数据反哺业务的经营决策价值。
在系统互通、数据互享的基础上,平台依托新一代ERP弹性扩容的特性,具备标准性、可复制以及易推广等特点,为集团旗下多业态互联提供底层支持,轻松实现业务的横向和纵向扩展,对不同业务板块快速推广复制,实现以链主企业为主,推广至集团整个产业,整体降低供应链产业成本,最终达成由企业到产业的生态经营总体目标,推动构建佛燃能源数字化综合服务能力,提升产业竞争力,为集团业务模式创新和寻找第二增长曲线提供基础保障。
三、客户价值
佛燃能源大宗商品供应链平台是集团数字化转型的重要成果之一,也是大宗商品采销供应链业务模式变革的核心举措。作为综合性供应链业务平台,新一代ERP以其领先的技术优势和深入行业的应用能力为佛燃能源供应链内外协同及产业互联奠定了坚实基础,成为集团管理创新驱动的良好实践。
1、一体化业务效率提升,“供应链+技术”深刻落实
平台通过对佛燃能源采销业务全闭环一体化的管理与运营,实现了业务流程的创新和优化,推动成品油与化工商品采购效率提升20%,客户下单时间由原来的3-5天缩短为5-10分钟,极大改善了销售协同效率和用户体验,为集团带来了更高的客户满意度和更强的市场竞争力。
2、业务决策质量提高,护航集团长远发展
平台融合互联网管理模式,践行“以客户为中心”的运营理念,注重对市场变化的敏锐洞察力和快速反应能力。通过采销数据互享,沉淀和分析大量业务数据,协助佛燃能源基于数据驱动进行精准战略决策,从而在竞争激烈的市场环境中更加灵活地适应变化,提升客户满意度和市场份额。
3、产业聚合进度推进,加速实现生态运营
佛燃能源计划将产业互联切入到产业链服务中,平台在逐渐实现“一个平台统一承载集团全业态全产品的采销服务运营与管理”目标的基础上,还将对供应链的资源进行整合与优化,并随着平台发展逐渐衍生出仓储、物流、营销、金融等增值服务,满足客户一站式交易的切实需求,为行业生态赋能,引领产业变革。
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山东京博控股集团有限公司 (简称“京博”) 成立于1991年,致力于为全球客户和伙伴提供高品质的产品、服务和系统解决方案。集团聚焦高性能材料和高端化学品及与之配套发展的特殊高端装备和核心工业服务业,拥有4个大型生产基地,销售服务网络遍及全球30余个国家和地区。
作为工业大省,山东化工产业的数字化转型升级对推动山东新旧动能转换和高质量发展具有举足轻重的作用。早在2021年,京博集团就把数字化转型纳入集团整体30年全新发展动能转换规划,以数字化转型为抓手,转换管理方式和经营思想,创造新价值与新体验。对于京博而言,当前阶段的数字化转型已不再仅仅是信息系统的堆砌,而是产业链和生态链的全线打通,以更强大的企业实力,来应对未来新的机遇和挑战。
京博集团携手端点科技基于集团原有组织、流程、业务模式,以全面风控为前提,携手打造“协同化、闭环化、自动化、智能化”的数字供应链一体化平台,实现业务流程全贯通、业务场景全覆盖,助力采购提效、业务增值。
1、数字供应链一体化平台:打造智慧型供“赢”链
闭环化、自动化、智能化、全流程在线的供应链一体化平台,实现采购计划、供应商管理、供应商协同、线上下单、采购风险管理五个业务模块的线上化,提升内外部协同效率。
· 需求计划管理:平台建设线上计划提报入库和归集方案,支持整合中长期季度、年度计划统一提报,一方面确保了各类需求的及时、准确响应,另一方面将审批流程大大简化提效,加强集团对采购业务管控力度,提升计划管理水平。同时,针对多场景、多维度库存进行优化设计,建立规范的平衡利库流程,促进资源的合理分配与快速周转。
· 采购寻源管理:平台规范制定采购策略,建立“线上方案库”,充沛团队“采购大脑”,为寻源工作提供合理指导。
· 供应商关系管理:平台支持供应商快速入驻,通过分级分库来精细化管理,并建立线上绩效评价体系,实现对供应商的动态监管与优化选择,落实集团“N(储备)+3(优质)+1(战略)”管理理念,构建一个健康、可持续发展的供应商生态圈。
2、商城采购重塑:整合优势资源提升体验
为优化采购流程并提升用户体验,平台提供线上可视的商城化采购模式,并统一商城入口,支持不同层级之间对功能、数据权限的分级授权管理。平台对外链接震坤行、鑫方盛、探索平台多家第三方电商平台,整合优势供应商和商品资源,实现四种业务模式在线管理;商城整体设计风格可根据需求灵活布局与调整,让商城内品类展示更直观、透明,便捷用户浏览与采购。
3、强化技术能力:护航业务持续发展
要想支撑业务高效平稳的长远发展,前提是基于灵活技术底座之上保障全流程的安全合规。京博集团数字供应链一体化平台的建设以先进的数字化PaaS平台Erda为技术底座,将原有分散的多个系统能力统一整合,构筑了一个敏捷可扩展迭代的技术架构,为未来企业扩展内部人员管控、采购和计划预警等业务提供基础能力保障。同时,平台构建全链路的采购风控管理体系,对全流程风险指标进行细致梳理与实时监测,实现风险的早期预警与主动防控,有效规避采购风险,降低采购风险发生概率和风险影响,保障供应链的稳定与健康发展。
作为业界领先的能源企业,京博集团敢为人先,紧跟数字经济发展趋势,携手端点科技走出了一条传统产业转型之路。双方立足于数字化供应链,提升企业竞争力、创新力、抗风险力,助力京博集团打造可持续发展的低碳服务和能源未来。
1、专业化:高效采购业务体系
平台以数字化手段弥补业务痛点,将集团内外系统串联打通,打破信息孤岛,构建全面覆盖、高度协同的一体化平台,保障业务在不同角色间高效流转,实现上下游全链协同,构建生态优势。需求提报业务、供应商协同与库存数据实现集团100%统一管控,极大提升了采购效率与供应链的整体效能。
2、智能化:业务全链提质增效
平台充分利用先进技术,提高集团供应链数字化程度,有效替代繁琐的线下人工操作,整体实现了从低效到高效的飞跃。同时,平台整合多源数据,对全流程风险提前评估预警,实现阳光、合规的健康采购,大大提升采购业务的智能化水平和服务质量。
3、平台化:赋予更多发展可能
平台依托灵活的PaaS平台技术底座,提升平台敏捷迭代能力,为后续业务拓展需求蓄势,可以稳定支撑京博集团采购业务未来发展,突破行业竞争力。未来,平台也将践行京博集团“产业报国、服务社会”的企业责任赋能生态圈,对外开放共享平台,带动全产业链共同发展,实现产业共赢。
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中国海洋石油集团有限公司成立于1982年,是中国最大的海上油气生产运营商,也是全球最大的独立油气勘探及生产集团之一,2021年位列《财富》杂志“世界500强企业”第92位。自成立以来,中国海油保持了良好的发展态势,发展成为主业突出、产业链完整的综合型能源集团。
01 数字化破解企业经营难题
中国海油之前主要依靠传统的线下销售渠道,无法满足快速消费时代的市场需求,销售模式单一陈旧。多个业务板块之间缺少即时的信息互通和业务联动性,各系统间没有打通,信息流、数据流无法进行跨组织传递,数据价值无法被有效利用。
面对激烈的市场竞争,中国海油制定了打造“天然气互联网生态圈”和“炼化商城”战略,对海油电商建设提出了明确要求:搭建适合企业可持续发展的电商平台,做实做强气电销售运营管理中心,构建完善前中后台一体化销售体系。
02 搭建统一电商平台,构建数字化销售能力
端点科技为中国海油搭建了统一的能源化工领域具领先地位的综合性电商平台,覆盖客户管理、下单、支付、履约、售后、结算等在内的核心业务流程。
海油电商全面支撑成品油、天然气、润滑油、化肥等数百种石油化工产品的在线销售,支持中国海油40多家销售公司面向各类型客户开展销售交易,驱动下游板块销售侧的高效运作和可持续化发展。
通过搭建中国海油自主的线上销售渠道,能有效提升内部运营效率,实现业务可视、可控,充分提升线上销售比重,扩展销售渠道。
03 全新IT能力,支持海油电商平稳运行
海油商城基于专有云搭建私有化Erda平台作为数字化底座,提供企业级云原生 PaaS 服务,支撑大金额交易场景的稳定运行及多个业务系统的研发和运维服务,让客户全周期、交易全过程、支付全渠道、营销全方位四大业务闭环场景有了更为牢固的基础。
基于信息“集成、统一、共享”的原则,海油商城通过端点科技集成平台Mule,实现与8个内部系统和2个外部系统的全面集成,覆盖和掌握了海油商城涉及的信息流、物流、资金流信息,打造了以客户为中心的数字化执行能力,实现全业务链条的高效运作。
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为顺应“数字中国”、“碳达峰碳中和”的战略要求,山东能源集团提出打造全球一流矿业集团和绿色能源服务商,通过构建集中统一的智慧运营管控、数据增值服务、人工智能创新平台,落实数字山能、智能山能、智慧山能的战略规划。
山东能源集团是山东省委、省政府于2020年7月联合重组原兖矿集团、原山东能源集团,组建成立的大型能源企业集团,位列2021年《财富》世界500强第70位。集团以矿业、高端化工、电力、新能源新材料、高端装备制造、现代物流贸易为主导产业,拥有兖矿能源、新矿集团、枣矿集团等20多个二级企业,是山东唯一一家资产总额、营业收入“双7500亿”企业,也是全国惟一一家拥有境内外四地上市平台的大型能源企业。
01 一个平台:实现采购业务全面整合
协同采购平台整合了煤业、电厂、重工、化工、轻合金等各业务板块采购业务,建立了集团级的采购业务统一管控体系,在集团层面共享供应商资源,最大限度发挥集采协同优势,更好支持创新业务发展。
同时,平台实现了不同部门、不同分子公司、不同业务的所有采购业务统一管理,所有业务部门在同一个平台操作处理采购业务,实现集团统一的采购业务管控及高效协同作业。在业务流转过程中,所有数据能实时沉淀,为科学决策提供数据支撑。
02 两个模式:实现采购业务自主提效
协同采购平台实现了协同采购和商城采购两个模式。协同采购模式,能实现采购链路的规范化管理和高效协同。商城采购模式,为集团需求部门提供更快捷、自主的操作,提供互联网化的用户体验,大大缩短从采购需求到订单到货的采购周期。
03 三个全面:实现采购业务全面数字化
协同采购平台实现了山东能源集团采购业务全流程、全场景、全业态的数字化。在流程处理上,实现从需求提报到履约、结算的线上化、标准化采购业务的全流程处理。在场景覆盖上,通过相应的业务中台能力,支持供应商管理、招投标、合同管理、采购履约、对账结算等业务场景全面数字化。在全业态管理上,通过全集团采购业务统一分析建模,实现了一个平台支撑集团下属各业态的采购业务。
04 四个提升:实现采购管理水平提升
提升采购业务集中管控水平:通过不同采购业务场景的规范化管理,实现全业务流程线上闭环、阳光透明、可追溯、可审计、可评价。
提升采购协同效率:通过优化需求部门、采购部门、供应商、外部用户之间交互体验,提升操作效率;通过增加供应商协同触点,提升供需双方的双向协同能力。
提升业务创新的系统响应能力:基于中台化、服务化、配置化的架构设计,平台支持创新业务的快速适配,能够快速支撑不同板块差异化的业务需求。
2019年11月,端点科技打造的协同采购平台在兖矿集团正式上线,后续又在山东能源集团进行复制推广,目前已全面支撑山东能源集团的三级采购业务,以全新的连接方式、电商式的交互体验、中台化的信息架构,助力山东能源集团实现集团下数十家企业的在线协同采购,统一管理近万家供应商。
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近年来,海科集团围绕转型变革精准发力,保持了稳健的发展势头,创造超过700亿元的年销售额。在产业变革升级、企业多元发展的市场机遇下,海科集团在销售链路、产品价格、供应链保障等方面寻求更高效的增长路径。因此,借助智能化、数字化力量转型升级成为海科集团突破瓶颈的重要一环。
基于海科集团的企业业务和数字化需求,端点科技围绕海科集团多业务流程、业务对象、业务场景,建设集团统一的综合性营销平台,集客户、营销、商品、交易、物流、结算、售后为一体,实现从体验到服务再到管理的数字化升级。
1、海科营销平台,让企业找到销售腾飞的新象限
海科营销平台作为一站式统一销售和服务平台,不仅做到集团石化板块销售业务的全流程覆盖,还统筹了厂区、大区、服务大厅、营销支持、运营以及集团内部石化销售的关键管理和业务场景,提供端到端的数字化能力支撑,全面实现了集团石化板块一体化销售和运营管理,驱动销售侧业务的高效运作和可持续化发展,进一步提升了销售效率及客户服务能力。
2、以客户为中心,提升客户服务水平
平台从内外部用户视角出发,充分践行“以客户为中心”理念,完善并升级了原有的客户销售管理和服务能力,搭建更完整的客户分级管理体系,对石化销售全流程进行服务和管理,做到售前管理、售中维护、售后反馈,实现客户精细化运营。在提高客户体验的同时,及时满足业务持续运营的诉求,助力海科集团强化精准营销和商机转化能力,实现业务的稳定增长。
3、数据沉淀,让业务实现从战略到执行的全面落地
在系统层面,以海科营销平台为中轴,有效集成集团内外系统,实现了流程打通、系统联通和数据贯通,从客户、集团、系统等多维度视角,对交易链路上各节点进行拆解分析,将业务真正与数据相结合,为运营团队提供分析决策辅助。同时,平台借助商品管理体系能力,实现商品数据同步一致,提升内外交易协同效率,加强业务对商品异地库的管控能力。
端点科技作为新商业软件提供商,成立十年来已服务中国海油、山东能源集团、蒙泰集团、埃克森美孚等众多大型能源企业。未来,端点科技将持续深化与海科集团的战略合作,深化行业的数字化实践落地,为更多大宗商品企业的交易链路创造数字化转型指引。 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佛燃能源集团股份有限公司(简称“佛燃能源”)创立于1993年,主营天然气采购、输送和销售,燃气工程设计与施工,以及分布式能源、光伏、氢能等综合能源服务商。公司发挥自有大型仓储基地和物流设施的优势,形成浑然一体的供应链网络,积极推进成品油等能源化工产品为主的供应链业务。作为上市企业,佛燃能源早在2010年就在行业内率先提出信息化规划,多年来始终坚持“能源+科技+供应链”的发展方向,积极推进能源业务、科技创新以及延伸业务的协同发展。随着集团成品油销售和采购业务需求的不断攀升,业务精准管理及调度保障要求也日益提高,为提升业务运营效率和协同管理能力,佛燃能源以超前的产业格局和商业视角规划建设供应链平台系统,寻求实现内外系统互联、业务流程互通、业务数据互享的可靠路径,践行能源与科技融合创新,提升业务管理水平及客户服务能力,促进绿色低碳能源的高质量发展。
一、佛燃能源业务需求
1、业务管理无序低效
佛燃能源石油化工贸易业务服务范围和市场份额不断扩大,集团的采购以及销售环节仍然以线下管理方式为主,业务管理与运营工作愈发复杂且工作量逐步提升,尤其内部用户服务管理、外部市场销售拓展等方面的业务繁琐性和工作量的增加,制约了业务的精细化管理和调度保障,对集团发展造成阻碍。
2、数据价值未能充分发挥
集团业务全流程信息流、物流和资金流数据未全面贯通,缺乏关联性,导致经营数据核算不精准、市场数据时效性差、可用性不强,对市场业务决策无法给予持续性支持,甚至存在造成误判的可能性。
3、原有系统架构缺乏延展性
佛燃能源原有系统架构缺乏延展性,禁锢了当前业务的发展需求;系统间孤岛式独立运行,管理成本大,难以迎合未来以聚合更多产业资源为发展战略的生态运营规划,因此当务之急是尽快实现集团内外系统对接,保证平台支撑业务拓展的灵活性和弹性,保障业务融合和可持续发展。
二、端点科技为佛燃能源打造定制化解决方案
端点科技采用新一代ERP企业信息管理系统,为佛燃能源打造全链协同的一体化业务平台,实现了物料溯源、采购管理、订单协同以及仓储物流4大类业务9大业务应用场景,包括供应商全方位信息管理、客商全生命周期管理、全流程线上合同管理、交易订单与发货管理、采销结算与发票管理、履约全流程精细化管理、结算支付与对账管理、数据统计与可视运营以及平台运营与基础管理。
1、业务层:新一代ERP打造“进销存”一条线
端点科技新一代ERP为佛燃能源打造的一体化平台支撑了集团采销业务全流程的管理和运营,并赋予平台透明可控的全流程可视能力。平台功能涵盖供应商管理、客商管理、合同管理、订单管理、支付管理、商品管理、履约管理、结算管理、数据报表及管理等。同时,新ERP出场时内置标准业务流程模版,通过调整配置即可将预制的业务和功能适配于企业业务场景。
平台系统在采购侧通过对采购流程的整合与简化,实现采购智能化。在销售侧,系统承载了合同管理、订单与发货、结算与发票、支付与对账等场景,实现内部高效管理。在库存管理方面,仓储平台可自动生成报表,以云仓一体化管理替代人工核对统计,提升数据准确性与实时性。在客户运营,实现客户从入驻到结算支付的全生命周期精细化管理,在账户信息与信用管控基础上,提供价格维护、价格管控和跌价追保支持,保障客户服务。
平台将进、销、存搬到平台上融合成一条线,并与现有内部系统通过接口集成,实现履约全流程、端到端的可视化管理,提升内部效率的同时联通企业上下游,做到产业链各环节协同作用最大化、物资调配效率最高化、非必要资源浪费最小化。
2、技术层:新一代ERP擦亮平台架构底色
新一代ERP基于云化基础设计和架构,采用多层可配置的设计理念,在业务、技术、平台三个维度,为不同角色提供敏捷、易用、灵活的产品能力。在技术平台层,端点科技将“厚平台,微应用”的设计理念融入底层技术平台的建设中,提升技术架构的可持续迭代和创新能力。平台将业务所需的公共组件统一抽象沉淀在中台层,形成资源丰富、功能齐全的数据处理和服务支持平台,具备强大的数据分析和业务处理能力,为前端应用的轻量化和便捷性搭建提供充分保障。
在面对新的业务需求时,轻巧、灵活的前端应用可基于功底深厚的中台能力做出迅速响应,大幅降低平台的开发和维护成本。同时,构建开放的“互联网+”业务模式,实现外部资源的有效整合、数据驱动的强化应用,在保持敏捷性的前提下,也确保了系统的稳定、安全。
3、产业层:新一代ERP让业态互联“敢设想、能实现”
平台与佛燃能源内外部系统统一集成,持续沉淀并打通业务数据,通过数据报表及管理驾驶舱看板等功能,有效挖掘数据反哺业务的经营决策价值。
在系统互通、数据互享的基础上,平台依托新一代ERP弹性扩容的特性,具备标准性、可复制以及易推广等特点,为集团旗下多业态互联提供底层支持,轻松实现业务的横向和纵向扩展,对不同业务板块快速推广复制,实现以链主企业为主,推广至集团整个产业,整体降低供应链产业成本,最终达成由企业到产业的生态经营总体目标,推动构建佛燃能源数字化综合服务能力,提升产业竞争力,为集团业务模式创新和寻找第二增长曲线提供基础保障。
三、客户价值
佛燃能源大宗商品供应链平台是集团数字化转型的重要成果之一,也是大宗商品采销供应链业务模式变革的核心举措。作为综合性供应链业务平台,新一代ERP以其领先的技术优势和深入行业的应用能力为佛燃能源供应链内外协同及产业互联奠定了坚实基础,成为集团管理创新驱动的良好实践。
1、一体化业务效率提升,“供应链+技术”深刻落实
平台通过对佛燃能源采销业务全闭环一体化的管理与运营,实现了业务流程的创新和优化,推动成品油与化工商品采购效率提升20%,客户下单时间由原来的3-5天缩短为5-10分钟,极大改善了销售协同效率和用户体验,为集团带来了更高的客户满意度和更强的市场竞争力。
2、业务决策质量提高,护航集团长远发展
平台融合互联网管理模式,践行“以客户为中心”的运营理念,注重对市场变化的敏锐洞察力和快速反应能力。通过采销数据互享,沉淀和分析大量业务数据,协助佛燃能源基于数据驱动进行精准战略决策,从而在竞争激烈的市场环境中更加灵活地适应变化,提升客户满意度和市场份额。
3、产业聚合进度推进,加速实现生态运营
佛燃能源计划将产业互联切入到产业链服务中,平台在逐渐实现“一个平台统一承载集团全业态全产品的采销服务运营与管理”目标的基础上,还将对供应链的资源进行整合与优化,并随着平台发展逐渐衍生出仓储、物流、营销、金融等增值服务,满足客户一站式交易的切实需求,为行业生态赋能,引领产业变革。
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山东京博控股集团有限公司 (简称“京博”) 成立于1991年,致力于为全球客户和伙伴提供高品质的产品、服务和系统解决方案。集团聚焦高性能材料和高端化学品及与之配套发展的特殊高端装备和核心工业服务业,拥有4个大型生产基地,销售服务网络遍及全球30余个国家和地区。
作为工业大省,山东化工产业的数字化转型升级对推动山东新旧动能转换和高质量发展具有举足轻重的作用。早在2021年,京博集团就把数字化转型纳入集团整体30年全新发展动能转换规划,以数字化转型为抓手,转换管理方式和经营思想,创造新价值与新体验。对于京博而言,当前阶段的数字化转型已不再仅仅是信息系统的堆砌,而是产业链和生态链的全线打通,以更强大的企业实力,来应对未来新的机遇和挑战。
京博集团携手端点科技基于集团原有组织、流程、业务模式,以全面风控为前提,携手打造“协同化、闭环化、自动化、智能化”的数字供应链一体化平台,实现业务流程全贯通、业务场景全覆盖,助力采购提效、业务增值。
1、数字供应链一体化平台:打造智慧型供“赢”链
闭环化、自动化、智能化、全流程在线的供应链一体化平台,实现采购计划、供应商管理、供应商协同、线上下单、采购风险管理五个业务模块的线上化,提升内外部协同效率。
· 需求计划管理:平台建设线上计划提报入库和归集方案,支持整合中长期季度、年度计划统一提报,一方面确保了各类需求的及时、准确响应,另一方面将审批流程大大简化提效,加强集团对采购业务管控力度,提升计划管理水平。同时,针对多场景、多维度库存进行优化设计,建立规范的平衡利库流程,促进资源的合理分配与快速周转。
· 采购寻源管理:平台规范制定采购策略,建立“线上方案库”,充沛团队“采购大脑”,为寻源工作提供合理指导。
· 供应商关系管理:平台支持供应商快速入驻,通过分级分库来精细化管理,并建立线上绩效评价体系,实现对供应商的动态监管与优化选择,落实集团“N(储备)+3(优质)+1(战略)”管理理念,构建一个健康、可持续发展的供应商生态圈。
2、商城采购重塑:整合优势资源提升体验
为优化采购流程并提升用户体验,平台提供线上可视的商城化采购模式,并统一商城入口,支持不同层级之间对功能、数据权限的分级授权管理。平台对外链接震坤行、鑫方盛、探索平台多家第三方电商平台,整合优势供应商和商品资源,实现四种业务模式在线管理;商城整体设计风格可根据需求灵活布局与调整,让商城内品类展示更直观、透明,便捷用户浏览与采购。
3、强化技术能力:护航业务持续发展
要想支撑业务高效平稳的长远发展,前提是基于灵活技术底座之上保障全流程的安全合规。京博集团数字供应链一体化平台的建设以先进的数字化PaaS平台Erda为技术底座,将原有分散的多个系统能力统一整合,构筑了一个敏捷可扩展迭代的技术架构,为未来企业扩展内部人员管控、采购和计划预警等业务提供基础能力保障。同时,平台构建全链路的采购风控管理体系,对全流程风险指标进行细致梳理与实时监测,实现风险的早期预警与主动防控,有效规避采购风险,降低采购风险发生概率和风险影响,保障供应链的稳定与健康发展。
作为业界领先的能源企业,京博集团敢为人先,紧跟数字经济发展趋势,携手端点科技走出了一条传统产业转型之路。双方立足于数字化供应链,提升企业竞争力、创新力、抗风险力,助力京博集团打造可持续发展的低碳服务和能源未来。
1、专业化:高效采购业务体系
平台以数字化手段弥补业务痛点,将集团内外系统串联打通,打破信息孤岛,构建全面覆盖、高度协同的一体化平台,保障业务在不同角色间高效流转,实现上下游全链协同,构建生态优势。需求提报业务、供应商协同与库存数据实现集团100%统一管控,极大提升了采购效率与供应链的整体效能。
2、智能化:业务全链提质增效
平台充分利用先进技术,提高集团供应链数字化程度,有效替代繁琐的线下人工操作,整体实现了从低效到高效的飞跃。同时,平台整合多源数据,对全流程风险提前评估预警,实现阳光、合规的健康采购,大大提升采购业务的智能化水平和服务质量。
3、平台化:赋予更多发展可能
平台依托灵活的PaaS平台技术底座,提升平台敏捷迭代能力,为后续业务拓展需求蓄势,可以稳定支撑京博集团采购业务未来发展,突破行业竞争力。未来,平台也将践行京博集团“产业报国、服务社会”的企业责任赋能生态圈,对外开放共享平台,带动全产业链共同发展,实现产业共赢。
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协同采购平台助海达源全球合作,供应商无障碍链接
传统企业采购模式会面临采供双方面对信息不对等、沟通成本高、质量控制不透明、优质资源难测评等问题,海尔有万家供应商,每年有数百亿订单,供应链管理有利于整合采供双方业务流程。质量控制不透明、优质资源难测评等问题需要解决,超前控制生产,共享库存和需求信息,共同抵御市场风险是企业的需求。
解决方案特点:
供应商评分:依据TQRDC评分体系,计算供应商月度评分,并以可视化形式展示
节约人力投入:16年采购额超700亿,全自动化的流程极大节约了采购部人力,由180人缩减为20人左右
模块商不断增加:17年全球2W+家模块商,较15年增长3倍,公开抢单需求已累积发布3W多个,三年累积颁布140+个金魔方奖引领方案
高效率的数字化供应链体系将订单处理时间缩短到7个小时,提升了供应链的效率,节省了供应链的成本,实现一流资源无障碍进入、攸关方利益最大化、动态优化自演进,将之前单纯的采购转变为模块商资源与用户零距离交互的共创共赢生态圈。
会员营销系统助力全网用户数据融合,品牌全新升级
随着企业对“顾客满意”重要性认识的加深,服务环节在制造业价值链中的作用越来越大,产品服务化成为发展趋势之一,为顾客提供全生命周期的关怀服务成了行业创新发展的大势。引入平台之前,集团内40+小微(BU)缺少统一的用户管理,用户信息碎片化分布在各个孤立的系统中。累计3亿用户中有大量重复及无效的数据,导致无法对这些数据进行有效利用。缺少统一的用户画像,无法对用户进行个性化服务和营销。
解决方案特点:
全网用户融合:对全域3亿用户进行清洗、治理、建模,沉淀出1.27亿有效用户资产,添加61亿数据标签,取得5类应用成果。
统一用户鉴权:用户账号信息统一认证,用户资产统一管理,支持成套家电互联互通战略,实现不同平台单点登录和数据打通。
用户运营平台:建立以用户为核心的全流程分析、运营实时用户数据
建立一致的用户体验:全触点生态交互、跨渠道信息聚合。通过用户标签,实现极速进线、专属服务、极速换货、限时解决,让沟通更及时,服务更极致;通过商品标签识别用户、家庭、产品,支持销售套购、交叉销售等营销活策略,提升了企业客单价。
企业数字化平台(Erda)成为海尔互联互通平台核心技术引擎
海尔在互联网转型的过程中,通过员工创客化实现了员工与企业价值最大化,也因此孵化出几百个多业态的小微应用系统,不同系统、不同类型的数据打通、业务管理势在必行,这对全渠道的数据共享、操作统一、提升决策效率提出了要求。之前存在:会员数据分散,无法统一整合应用,会员体验差;系统架构不一致,存在大量重复建设;业务创新成本高,烟囱式系统无法打通,成为信息孤岛;分散式部署,导致基础资源浪费严重等问题。
解决方案特点
数据互通:统一技术架构、云资源和数据治理,解决统一研发、部署、运维问题
业务互联:打造中心应用,包括用户中心和业务中心,实现集团统一的产品中心、积分中心、订单中心、服务中心,支撑核心业务
服务开放:打造统一开放平台,实现全集团的互联互通和能力开放
项目价值
资源占用减少50%,开发工作量降低10%;
资源弹性扩所容从数天缩短到分钟级别,上线发布从1小时降低到5分钟;
系统可用性达到99.95%,自动化运维将误操作降低到0。
在线速览
海达源——海达源是面向供应商和消费者们打造的一款资源共享平台,为产品供应商们带来了最新的商品资源,提供专业的产品推广和营销服务。
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1、打造优质营销服平台,业务模式全覆盖
新华三集团多样的产品线以及复杂的销售体系对系统性能和业务管控提出双重高要求。端点科技携手新华三集团打造的打造ToB、ToG 的ICT全栈式商城,与下游渠道经销商、终端网点实现数字化链接,可以灵活拓展各板块复杂的业务场景,让一个数字化平台穿透每一个场景、每一个角色、每一个设备。目前,新华三商城支持上万款产品在线销售,应用于购物车型采购、B2B分销采购、项目方案型采购等多种销售模式。新华三商城能以最快的响应速度、最短的商业链路高效触达各个销售渠道,让ToB商城也有ToC般消费体验,真正实现原厂协作、直接交互的数字化销售。
2、全业务流程服务,构建ICT服务闭环
新华三商城正式上线后,中小客户和合作伙伴将通过商城,体验到全流程透明、高效、便捷的一站式ICT服务。 与传统电商平台的服务大多聚焦在硬件产品、软件产品和公有云不同的是,端点科技为新华三集团打造的在线商城提供交易全流程服务,将原厂技术、解决方案、金融服务汇聚到一个平台上。不仅直接为用户提供原厂的各种产品和服务,还认证了众多合作伙伴入驻新华三商城,采用联营方式合力打造了“商城智选”功能,为客户提供新华三集团智选联合ISV解决方案,以满足各行各业用户的场景化需求。为解决中小企业客户融资难、贷款难的问题,新华三商城还与多家金融机构联手,将第三方金融额度嵌入付款方式中,为广大客户或渠道提供便捷低息、纯信用、无抵押的金融服务,最快5分钟完成审核放款。
3、打造销售侧数字化能力,实现渠道扁平化管理
新华三商城致力于打造销售侧数字化能力,涵盖客户管理、商品管理、价格管理、交易管理、支付管理、履约管理、结算管理等核心功能,实现多条产品线、多业务模式的在线化、规范化管理,满足全国代理商、普通消费者、企业员工等不同类型客户的交易诉求。一方面,为用户和合作伙伴提供了透明化、数据化、高效化的采购流程,实现全业务链条的高效运作。另一方面,线上化交易方式实现渠道扁平化管理,满足各级客户采购需求。未来,端点科技将继续携手新华三集团,持续优化、丰富商城的功能和内容,将新华三商城打造成To B、To G领域产品、解决方案更丰富、服务与交付更高效的线上商城,合力为百行百业的数字化转型升级提供高效、便捷、领先的服务,共同开拓行业变革的新航向。
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晶科能源供应链组织架构依托于各个事业部,多个事业部之间供应链业务缺少协同,难以实现供应链业务在集团的规范化管理和规模化效益。
端点科技携手晶科能源供应链中心,围绕供应链组织架构转型升级共同设计直接采购和间接采购场景下各部门、各岗位的协同流程,规范采购业务,统一管理标准,关闭流程断点。
02 搭建供应链一体化平台,提升协同效率
建设“提效、降本、合规、发展”的供应链一体化平台,构建覆盖供应商全生命周期管理和物料全生命周期管理的两大核心业务链路的十大能力中心,解决现有系统对核心业务支撑能力不足,以及无法满足需求计划、采购订单、对账结算与供应商的线上协同需求的现状。
03 升级系统架构,打通数据孤岛灵活响应业务
通过端点科技集成平台Mule实现平台与多个内外部系统的全面集成,打造供应链全业务链条的高效运作,提升协同效率,将业务流程固化到数字化系统中,实现采购业务全线上操作,提高内部各部门协同效率,以及与外部供应商的协同效率。
04 部署数字化底座,实现晶科供应链一体化平台完全自主可控和稳定运行
平台以端点科技自研的Erda作为数字化底座,提供企业级云原生 PaaS 服务,支撑供应链一体化业务平台的研发和运维服务,在支持业务快速迭代的同时,满足灵活定制、自主可控的管理诉求,此外,该底座提供了多种资源隔离策略,包括集群级别隔离、组织级别隔离、环境级别隔离等,让业务快速迭代的同时能保障生产环境、核心业务、关键场景的稳定和安全。
端点科技有效承接起晶科能源供应链升级战略,支撑供应链业务变革落地,以建设供应链一体化平台为抓手,固化采购业务流程,统一管理标准,提升内外部协同水平,树立光伏行业供应链管理标杆,构筑企业供应链壁垒,并充分利用大数据和新技术,探索新价值,实现供应链上下游良性发展、合作共赢。
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万科采筑平台,地产采购届的“天猫”
采筑电商平台(www.vvupup.com),是由万科、中城投资、中天集团等联合发起,以建筑材料设备采购商城为主体的综合性服务平台。
房地产作为我国支柱产业之一,也受到国家大力推进供给侧改革的影响,供应链创新是不可避免的方向。在这样的创新中,降本增效依旧是行业发展的重点,但信息不对称造成的沟壑无法填平,千万数量级的供应商造成筛选人力成本过高,以采购为支点打通房地产从前端设计、生产、工程施工、销售、运营等各个环节,进而实现供需匹配,促进降本增效势在必行。作为在房地产行业拥有超过30年经验及丰富成果的万科在采购方面对产品品质的标准化管控,给呼之欲出的垂直采购平台带来参考意义;互联网的高速发展为这样的供应链创新铺开了一条大道。
端点作为互联网创新企业,拥有互联网一流的平台技术能力和实践经验,和采筑一起,共同孵化出依托于互联网技术促进上下游交流、合作、交易的优质服务平台与交易平台,以互联网为支撑,以成熟行业采购标准为理论基础,集合产业链优质供应商,将行业合作变得更高效、更透明、更节约、更集中。
平台依托于万科新产品研发、品质管控、供应链管理等领域超过30年的积累与实践经验,针对地产供应链交易环境不透明、产品质量不稳定、供应链管理效率不高、资金成本压力大等问题,提高行业采购透明度,共建绿色采购标准,提升供应链产品与服务能力,助力行业供给侧改革。
截止到2018年2月,平台拥有采购商客户373家、供应商有3031家、提供81大类75000+种产品及服务,2017成交超过400亿元,每亿元成交周期由原来90天缩短至不到1天。
采筑的采购服务平台旨在搭建一个公开、透明、市场化的B2B第三方商务平台,将采筑的供应链管理能力输出到整个行业,也将端点的技术能力服务于广大企业,平台拥有四大核心价值:
降低成本
该平台是万科唯一采购渠道,拥有巨量采购规模与透明交易环境。
透明交易:交易环境透明,可实时追踪产品价格、订单状态。
联合招标:与万科、中城联盟、大型开发商联合招标,最大化规模效益。
不赚差价:纯粹的第三方服务平台,不以赚取差价为盈利手段。
质量控制
通过百分百覆盖的天网质检、以客户为中心的技术标准、统一的供方管理,从源头开始把控质量。
天网检测:提供20000+组产品质检报告,覆盖采筑所有商品,供需求方随时查阅,为行业提供产品质量参考。
质量标准:900万+客户真实体验反馈,万科建研验证发布的技术标准。万科建筑研究与工程采购中心和采购商共同制定采购产品的质量标准,并且依照质量标准对工厂仓库、项目现场实施抽样,将抽取样品送往具备检测能力的实验室检测。2016年已实施400+项目,全品类10000+组样品检测;30+社会优质第三方检测资源。
供应商管理:统一的供方评估体系、共享优秀供方资源、黑名单。
采购效率提升
足不出户,即可比对产品、筛选供方、招投标、签约、在线下单、收发货、支付、结算协同,交易全程可视化。
在线采购:商城支持买卖双方足不出户,在线交易。
辅助决策:商品带天网检验证合格的质检报告,且关联其在实际项目中的使用情况。
结算协同:为交易双方提供一站式的在线结算与税票服务。
更智慧及安全的供应链
平台提供客户最新定标产品,业内最新技术与设计,并为平台产品质量及交易履约提供全面服务。
超级产品:客户最新定标产品、供应商最新发布产品、爆款促销产品。
交易服务:产品质量、货不对板等问题,由平台监控管理,参与协调解决。
供货服务:参与供应商生产计划制定,协助确保开发商订单按时交货。
B2B类的平台在市场成熟度和市场影响力方面前景可期,基于产业链一体化服务的管理平台也是房地产供应链创新之举,采筑和端点的这次联合实践,能够为客户提供恰如其分、高性价比、真才实料的产品,是符合市场需求的,也是具有行业标杆意义的。
项目价值
100000+SKU覆盖80个行业品类;
汇集3000+优质供应商;
年交易额超过1000亿元。
在线速览
采筑电商平台——是由万科、中城投资、中天集团等联合发起的B2B建材采购平台。采筑是万科唯一采购渠道,巨量采购规模与透明交易环境。
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招商局蛇口工业区控股股份有限公司(简称“招商蛇口”)是招商局集团旗下城市综合开发运营板块的旗舰企业,中国领先的城市和园区综合开发运营服务商,拥有地产、商业、公寓、邮轮、酒店、文化、健康等多个业态。
01 打破数据孤岛,破解多业态客户经营难题
“以客户为中心“是数字化转型的核心理念,是各行各业已经达成的共识。招商蛇口极其重视维护客户关系,努力打造客户极致体验和服务。
招商蛇口每个业态之间都拥有大量数据资源,但业态之间的数据互通性不足,难以实现流量在公司内的转化,不利于形成多业态经营共生共荣的优势。对于业务单位来讲,最急待解决的共性问题是:对客端品牌没有形成合力,存量客户资源未能充足盘活。
因此,招商蛇口期望通过打造统一的“大会员”数字化运营管理体系,融合线下线上的流量红利,转变多业态的管理模式和业务模式,形成多业态会员一体化资源池来实现全价值链客户经营。
02 以客户满意度及大会员平台建设为切入点,促进各业态融合
为了促进多业态融合,连接地产多元业务的消费者和供给端,招商蛇口借助了端点科技的解决方案,“以客户为中心,以用户体验为核心”,成功构建起了一体化、联邦制的招商蛇口大会员体系。
一方面,实现客户会员在各个业态间统一身份,保证各业态会员独立、灵活运营的同时,提供差异化、精细化的运营及服务。
另一方面,可以从总部层面拉通各业态及生态间的流量、积分及权益,支撑跨业态、多空间、全领域的客户管理和运营,有效整合公司的品牌流量,精细化运营客户全生命周期,为招商蛇口构建“美好生活”数字服务生态圈的目标提供有力支撑。
03 搭建统一服务入口和大会员中台,实现跨业态经营
端点科技协助招商蛇口建立的大会员运营平台由“招商荟“小程序和大会员平台组成,形成了”招商荟体验 + 大会员运营平台赋能“的整体架构。
招商荟在前端实现统一的对客体验,基于当下城市客户实际需求,整合招商蛇口片区内资源及权益,招商荟小程序集成了“购房、邮轮、健康、会展、购物、办公”六大核心板块和“积分打卡、热门活动、积分商城”三大互动营销能力,以“一城一页面”本地服务圈,助力各业态在共享流量的同时,实现交叉服务。
大会员后台初步实现用户画像、赋能销售、活动管理、用户研究、钱包服务等能力。同时,支持“联邦制”运营,通过在公司层面有效的客户洞察,识别各业态的目标客群,探索实践公司多业态内的流量置换及投放,激活流量的内循环。
04 数据驱动业务,打造持续增长引擎
招商蛇口大会员运营服务体系作为企业级赋能平台,将多业态积累的客户数据加以沉淀、提炼,将数据优势转化为业务优势,投入运营后,带来了一定成效:
对客户来说,大会员平台拉通多业态服务资源,统一招商蛇口各业态前端入口,支持日常报事报修、开门、停车、缴费等,有效提升服务质量,逐步提升客户体验和品牌口碑。
对一线运营人员来说,大会员平台通过营销工具提供多种营销活动模板,支持运营人员快速便捷地完成活动的建立与投入,快速落地营销策略。同时,能同步反馈营销数据,优化营销决策。
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近期,端点科技携手紫光股份旗下新华三集团打造的ToB、ToG 的ICT全栈式商城正式上线,打通用户、合作伙伴、原厂三者之间的通路,为中小企业提供原厂直营的一站式ICT服务,助力新华三集团实现B2B业务营销服体系转型。 新华三集团长期耕耘在ICT领域,拥有芯片、计算、存储、网络、5G、安全、终端等全方位的数字化基础设施整体能力,帮助运营商、政府、金融、医疗、教育、交通、制造、电力、能源、互联网等百行百业数字化转型实践,产品和解决方案广泛应用于百余个国家和地区。
1、打造优质营销服平台,业务模式全覆盖
新华三集团多样的产品线以及复杂的销售体系对系统性能和业务管控提出双重高要求。端点科技携手新华三集团打造的打造ToB、ToG 的ICT全栈式商城,与下游渠道经销商、终端网点实现数字化链接,可以灵活拓展各板块复杂的业务场景,让一个数字化平台穿透每一个场景、每一个角色、每一个设备。目前,新华三商城支持上万款产品在线销售,应用于购物车型采购、B2B分销采购、项目方案型采购等多种销售模式。新华三商城能以最快的响应速度、最短的商业链路高效触达各个销售渠道,让ToB商城也有ToC般消费体验,真正实现原厂协作、直接交互的数字化销售。
2、全业务流程服务,构建ICT服务闭环
新华三商城正式上线后,中小客户和合作伙伴将通过商城,体验到全流程透明、高效、便捷的一站式ICT服务。 与传统电商平台的服务大多聚焦在硬件产品、软件产品和公有云不同的是,端点科技为新华三集团打造的在线商城提供交易全流程服务,将原厂技术、解决方案、金融服务汇聚到一个平台上。不仅直接为用户提供原厂的各种产品和服务,还认证了众多合作伙伴入驻新华三商城,采用联营方式合力打造了“商城智选”功能,为客户提供新华三集团智选联合ISV解决方案,以满足各行各业用户的场景化需求。为解决中小企业客户融资难、贷款难的问题,新华三商城还与多家金融机构联手,将第三方金融额度嵌入付款方式中,为广大客户或渠道提供便捷低息、纯信用、无抵押的金融服务,最快5分钟完成审核放款。
3、打造销售侧数字化能力,实现渠道扁平化管理
新华三商城致力于打造销售侧数字化能力,涵盖客户管理、商品管理、价格管理、交易管理、支付管理、履约管理、结算管理等核心功能,实现多条产品线、多业务模式的在线化、规范化管理,满足全国代理商、普通消费者、企业员工等不同类型客户的交易诉求。一方面,为用户和合作伙伴提供了透明化、数据化、高效化的采购流程,实现全业务链条的高效运作。另一方面,线上化交易方式实现渠道扁平化管理,满足各级客户采购需求。未来,端点科技将继续携手新华三集团,持续优化、丰富商城的功能和内容,将新华三商城打造成To B、To G领域产品、解决方案更丰富、服务与交付更高效的线上商城,合力为百行百业的数字化转型升级提供高效、便捷、领先的服务,共同开拓行业变革的新航向。
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近日,中海地产旗下的领潮供应链携手端点科技开发了 B2B 建材交易综合服务平台,共同布局智慧供应链 B2B 新生态圈
领潮供应链隶属于中国建筑集团有限公司旗下的中海企业发展集团有限公司(简称“中海地产”)。中海地产创立于 1979 年,拥有 43 年房地产开发与不动产运营管理经验,聚焦“不动产开发”、“城市运营”、“创新业务”三大产业群,具备行业领先的设计、开发、建造、运营、物业服务等全产业链整合联动能力。
1、强强联手,打造数字化销售新样板
建材业从传统迈向现代的进程中,显然离不开数字化系统的全面升级和数字化服务的强势驱动。
中海地产基于行业领先的集采价格优势以及 20 余年建材供应链管理经验,与端点科技展开合作,共同开发了公开透明、优质低价、便捷高效的资源共享平台——领潮供应链,将中海地产自身优势赋能全行业,解决行业采购痛点,助力中小房企降本增效。
领潮供应链平台提供自动化、标准化的销售流程,覆盖客户管理、下单、支付、履约、售后、结算等在内的核心业务,是产品与服务交易的主要渠道。
平台全面覆盖地产基建行业主流材料与设备,涉及 76 品类大项,10 万款 SKU,涵盖范围包括机电、安装、服务、土建、装修、景观等产品,全面覆盖住宅、公寓、商场、写字楼、养老、教育、酒店等多种类业态的采购需求。
2、交易智能化,直击行业需求
传统采购交易流程中,存在线下合同易丢失、人工结算工作量大、供货周期长、履约环节管控弱等问题。依托于数字化能力建设,运营、交互、供应链、组织和交易等电商生态各环节的运行效率得到全面提升。
在领潮供应链平台,企业可以实现交易全流程数字化、智能化,例如合同线上无纸化签批可永久保存、订单结算系统完全可视化、移动端商城轻松便捷浏览,方便互联互通。
同时,领潮供应链平台还提供区块链技术、供应商评级和履约数据分析,助力业务通过智能化系统进行系统分析和数据运营,可以大幅提高采购效率,帮助买家快速决策,严格保障供货质量,严格保障供货时效。
3、共享中海优质低价,实现拿来即用
依托于中海地产集采价格优势,企业在领潮供应链平台可共享中海优质低价,实现拿来即用,平台大部分产品平均价格均低于行业 10%-15%,直接降低采购成本,解决企业采购渠道少且议价空间小的问题。
同时,领潮平台提供一站式寻源、询价比价能力,通过线上招投标及大数据智能化匹配采供订单,帮助节省采购过程的人工成本、时间成本,并能对项目进行精细化管理,提升采购质量,降低采购风险成本。
4、聚合生态资源,助力领潮供应链行稳致远
对于客户而言,平台定位于向上下游产业链进行拓展,能最大限度发挥集采协同优势,提高供应链协同效率,支持地产业务高速发展,从被动响应向主动服务转变,从传统运营模式向互联网运营模式转变,最大程度发挥中海地产的专业能力及更强的资源优势,为客户真正做到降本提效、专业赋能。
对行业而言,领潮供应链平台为地产行业带来了新型 B2B 电商交易模式,平台品类丰富,呈现出全链条供应体系,有利于牵引地产行业上游产业链,提升行业规模与质量,推动行业向优势方向发展。
更值得关注的是,互联网化的技术架构和业务理念让平台具备良好的开放性,可以快速对接整合外部资源,为合作伙伴提供一站式交易服务。同时,平台能引入外部优质供应商资源,形成适度竞争、良性流动的内外部供应商资源池,逐步完善供应商生态体系,并对外输出优质供应商资源和供应链管理能力。
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为顺应“数字中国”、“碳达峰碳中和”的战略要求,山东能源集团提出打造全球一流矿业集团和绿色能源服务商,通过构建集中统一的智慧运营管控、数据增值服务、人工智能创新平台,落实数字山能、智能山能、智慧山能的战略规划。
山东能源集团是山东省委、省政府于2020年7月联合重组原兖矿集团、原山东能源集团,组建成立的大型能源企业集团,位列2021年《财富》世界500强第70位。集团以矿业、高端化工、电力、新能源新材料、高端装备制造、现代物流贸易为主导产业,拥有兖矿能源、新矿集团、枣矿集团等20多个二级企业,是山东唯一一家资产总额、营业收入“双7500亿”企业,也是全国惟一一家拥有境内外四地上市平台的大型能源企业。
01 一个平台:实现采购业务全面整合
协同采购平台整合了煤业、电厂、重工、化工、轻合金等各业务板块采购业务,建立了集团级的采购业务统一管控体系,在集团层面共享供应商资源,最大限度发挥集采协同优势,更好支持创新业务发展。
同时,平台实现了不同部门、不同分子公司、不同业务的所有采购业务统一管理,所有业务部门在同一个平台操作处理采购业务,实现集团统一的采购业务管控及高效协同作业。在业务流转过程中,所有数据能实时沉淀,为科学决策提供数据支撑。
02 两个模式:实现采购业务自主提效
协同采购平台实现了协同采购和商城采购两个模式。协同采购模式,能实现采购链路的规范化管理和高效协同。商城采购模式,为集团需求部门提供更快捷、自主的操作,提供互联网化的用户体验,大大缩短从采购需求到订单到货的采购周期。
03 三个全面:实现采购业务全面数字化
协同采购平台实现了山东能源集团采购业务全流程、全场景、全业态的数字化。在流程处理上,实现从需求提报到履约、结算的线上化、标准化采购业务的全流程处理。在场景覆盖上,通过相应的业务中台能力,支持供应商管理、招投标、合同管理、采购履约、对账结算等业务场景全面数字化。在全业态管理上,通过全集团采购业务统一分析建模,实现了一个平台支撑集团下属各业态的采购业务。
04 四个提升:实现采购管理水平提升
提升采购业务集中管控水平:通过不同采购业务场景的规范化管理,实现全业务流程线上闭环、阳光透明、可追溯、可审计、可评价。
提升采购协同效率:通过优化需求部门、采购部门、供应商、外部用户之间交互体验,提升操作效率;通过增加供应商协同触点,提升供需双方的双向协同能力。
提升业务创新的系统响应能力:基于中台化、服务化、配置化的架构设计,平台支持创新业务的快速适配,能够快速支撑不同板块差异化的业务需求。
2019年11月,端点科技打造的协同采购平台在兖矿集团正式上线,后续又在山东能源集团进行复制推广,目前已全面支撑山东能源集团的三级采购业务,以全新的连接方式、电商式的交互体验、中台化的信息架构,助力山东能源集团实现集团下数十家企业的在线协同采购,统一管理近万家供应商。
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01 围绕供应链组织架构转型升级,设计高效协同流程体系,提升统一管理能力
晶科能源供应链组织架构依托于各个事业部,多个事业部之间供应链业务缺少协同,难以实现供应链业务在集团的规范化管理和规模化效益。
端点科技携手晶科能源供应链中心,围绕供应链组织架构转型升级共同设计直接采购和间接采购场景下各部门、各岗位的协同流程,规范采购业务,统一管理标准,关闭流程断点。
02 搭建供应链一体化平台,提升协同效率
建设“提效、降本、合规、发展”的供应链一体化平台,构建覆盖供应商全生命周期管理和物料全生命周期管理的两大核心业务链路的十大能力中心,解决现有系统对核心业务支撑能力不足,以及无法满足需求计划、采购订单、对账结算与供应商的线上协同需求的现状。
03 升级系统架构,打通数据孤岛灵活响应业务
通过端点科技集成平台Mule实现平台与多个内外部系统的全面集成,打造供应链全业务链条的高效运作,提升协同效率,将业务流程固化到数字化系统中,实现采购业务全线上操作,提高内部各部门协同效率,以及与外部供应商的协同效率。
04 部署数字化底座,实现晶科供应链一体化平台完全自主可控和稳定运行
平台以端点科技自研的Erda作为数字化底座,提供企业级云原生 PaaS 服务,支撑供应链一体化业务平台的研发和运维服务,在支持业务快速迭代的同时,满足灵活定制、自主可控的管理诉求,此外,该底座提供了多种资源隔离策略,包括集群级别隔离、组织级别隔离、环境级别隔离等,让业务快速迭代的同时能保障生产环境、核心业务、关键场景的稳定和安全。
端点科技有效承接起晶科能源供应链升级战略,支撑供应链业务变革落地,以建设供应链一体化平台为抓手,固化采购业务流程,统一管理标准,提升内外部协同水平,树立光伏行业供应链管理标杆,构筑企业供应链壁垒,并充分利用大数据和新技术,探索新价值,实现供应链上下游良性发展、合作共赢。
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近年来,海科集团围绕转型变革精准发力,保持了稳健的发展势头,创造超过700亿元的年销售额。在产业变革升级、企业多元发展的市场机遇下,海科集团在销售链路、产品价格、供应链保障等方面寻求更高效的增长路径。因此,借助智能化、数字化力量转型升级成为海科集团突破瓶颈的重要一环。
基于海科集团的企业业务和数字化需求,端点科技围绕海科集团多业务流程、业务对象、业务场景,建设集团统一的综合性营销平台,集客户、营销、商品、交易、物流、结算、售后为一体,实现从体验到服务再到管理的数字化升级。
1、海科营销平台,让企业找到销售腾飞的新象限
海科营销平台作为一站式统一销售和服务平台,不仅做到集团石化板块销售业务的全流程覆盖,还统筹了厂区、大区、服务大厅、营销支持、运营以及集团内部石化销售的关键管理和业务场景,提供端到端的数字化能力支撑,全面实现了集团石化板块一体化销售和运营管理,驱动销售侧业务的高效运作和可持续化发展,进一步提升了销售效率及客户服务能力。
2、以客户为中心,提升客户服务水平
平台从内外部用户视角出发,充分践行“以客户为中心”理念,完善并升级了原有的客户销售管理和服务能力,搭建更完整的客户分级管理体系,对石化销售全流程进行服务和管理,做到售前管理、售中维护、售后反馈,实现客户精细化运营。在提高客户体验的同时,及时满足业务持续运营的诉求,助力海科集团强化精准营销和商机转化能力,实现业务的稳定增长。
3、数据沉淀,让业务实现从战略到执行的全面落地
在系统层面,以海科营销平台为中轴,有效集成集团内外系统,实现了流程打通、系统联通和数据贯通,从客户、集团、系统等多维度视角,对交易链路上各节点进行拆解分析,将业务真正与数据相结合,为运营团队提供分析决策辅助。同时,平台借助商品管理体系能力,实现商品数据同步一致,提升内外交易协同效率,加强业务对商品异地库的管控能力。
端点科技作为新商业软件提供商,成立十年来已服务中国海油、山东能源集团、蒙泰集团、埃克森美孚等众多大型能源企业。未来,端点科技将持续深化与海科集团的战略合作,深化行业的数字化实践落地,为更多大宗商品企业的交易链路创造数字化转型指引。 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山东京博控股集团有限公司 (简称“京博”) 成立于1991年,致力于为全球客户和伙伴提供高品质的产品、服务和系统解决方案。集团聚焦高性能材料和高端化学品及与之配套发展的特殊高端装备和核心工业服务业,拥有4个大型生产基地,销售服务网络遍及全球30余个国家和地区。
作为工业大省,山东化工产业的数字化转型升级对推动山东新旧动能转换和高质量发展具有举足轻重的作用。早在2021年,京博集团就把数字化转型纳入集团整体30年全新发展动能转换规划,以数字化转型为抓手,转换管理方式和经营思想,创造新价值与新体验。对于京博而言,当前阶段的数字化转型已不再仅仅是信息系统的堆砌,而是产业链和生态链的全线打通,以更强大的企业实力,来应对未来新的机遇和挑战。
京博集团携手端点科技基于集团原有组织、流程、业务模式,以全面风控为前提,携手打造“协同化、闭环化、自动化、智能化”的数字供应链一体化平台,实现业务流程全贯通、业务场景全覆盖,助力采购提效、业务增值。
1、数字供应链一体化平台:打造智慧型供“赢”链
闭环化、自动化、智能化、全流程在线的供应链一体化平台,实现采购计划、供应商管理、供应商协同、线上下单、采购风险管理五个业务模块的线上化,提升内外部协同效率。
· 需求计划管理:平台建设线上计划提报入库和归集方案,支持整合中长期季度、年度计划统一提报,一方面确保了各类需求的及时、准确响应,另一方面将审批流程大大简化提效,加强集团对采购业务管控力度,提升计划管理水平。同时,针对多场景、多维度库存进行优化设计,建立规范的平衡利库流程,促进资源的合理分配与快速周转。
· 采购寻源管理:平台规范制定采购策略,建立“线上方案库”,充沛团队“采购大脑”,为寻源工作提供合理指导。
· 供应商关系管理:平台支持供应商快速入驻,通过分级分库来精细化管理,并建立线上绩效评价体系,实现对供应商的动态监管与优化选择,落实集团“N(储备)+3(优质)+1(战略)”管理理念,构建一个健康、可持续发展的供应商生态圈。
2、商城采购重塑:整合优势资源提升体验
为优化采购流程并提升用户体验,平台提供线上可视的商城化采购模式,并统一商城入口,支持不同层级之间对功能、数据权限的分级授权管理。平台对外链接震坤行、鑫方盛、探索平台多家第三方电商平台,整合优势供应商和商品资源,实现四种业务模式在线管理;商城整体设计风格可根据需求灵活布局与调整,让商城内品类展示更直观、透明,便捷用户浏览与采购。
3、强化技术能力:护航业务持续发展
要想支撑业务高效平稳的长远发展,前提是基于灵活技术底座之上保障全流程的安全合规。京博集团数字供应链一体化平台的建设以先进的数字化PaaS平台Erda为技术底座,将原有分散的多个系统能力统一整合,构筑了一个敏捷可扩展迭代的技术架构,为未来企业扩展内部人员管控、采购和计划预警等业务提供基础能力保障。同时,平台构建全链路的采购风控管理体系,对全流程风险指标进行细致梳理与实时监测,实现风险的早期预警与主动防控,有效规避采购风险,降低采购风险发生概率和风险影响,保障供应链的稳定与健康发展。
作为业界领先的能源企业,京博集团敢为人先,紧跟数字经济发展趋势,携手端点科技走出了一条传统产业转型之路。双方立足于数字化供应链,提升企业竞争力、创新力、抗风险力,助力京博集团打造可持续发展的低碳服务和能源未来。
1、专业化:高效采购业务体系
平台以数字化手段弥补业务痛点,将集团内外系统串联打通,打破信息孤岛,构建全面覆盖、高度协同的一体化平台,保障业务在不同角色间高效流转,实现上下游全链协同,构建生态优势。需求提报业务、供应商协同与库存数据实现集团100%统一管控,极大提升了采购效率与供应链的整体效能。
2、智能化:业务全链提质增效
平台充分利用先进技术,提高集团供应链数字化程度,有效替代繁琐的线下人工操作,整体实现了从低效到高效的飞跃。同时,平台整合多源数据,对全流程风险提前评估预警,实现阳光、合规的健康采购,大大提升采购业务的智能化水平和服务质量。
3、平台化:赋予更多发展可能
平台依托灵活的PaaS平台技术底座,提升平台敏捷迭代能力,为后续业务拓展需求蓄势,可以稳定支撑京博集团采购业务未来发展,突破行业竞争力。未来,平台也将践行京博集团“产业报国、服务社会”的企业责任赋能生态圈,对外开放共享平台,带动全产业链共同发展,实现产业共赢。
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